unica – strongview integration advantage. frustration reintegration of campaign data back into...
DESCRIPTION
The Solution Increase the value and ROI of your Unica Campaign implementation Integrate natively with Unica output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Unica Campaign Increase data transfer frequency, allowing a real- time view of customer activity “Unica integration enabled us to have a complete view of the customer” Unica + StrongView Proprietary and Confidential | 3TRANSCRIPT
Unica – StrongView Integration
ADVANTAGE
Frustration
• Reintegration of campaign data back into Unica • Data transmission latency• Lack of advanced email marketing features• Recurring and escalating CPM fees• Issues with scalability, performance and
usability
Are you experiencing any of these challenges with your existing ESP?
Proprietary and Confidential | 2
The Solution
• Increase the value and ROI of your Unica Campaign implementation
• Integrate natively with Unica output tables, eliminating manual data transfer
• Easier re-integration of data and correct attribution to Unica Campaign
• Increase data transfer frequency, allowing a real-time view of customer activity
“Unica integration enabled us to have a complete view of the customer”
Unica + StrongView
Proprietary and Confidential | 3
Experience You Can Count On: Choice Hotels
• Extensive RFP and market review.
• Invited all providers from Forrester Wave to participate in RFP.
• Selected StrongView for deployment Q3-FY12.
• Easiest UI for marketing team.
• Tightest integration with Unica.
Proprietary and Confidential | 4
Unica: How It Works
Create Flowchart
Define Segmentation & Target Cells
Execute Flowcharts
Reports / BI / Retargeting
Data Mapped To Unica Response Tables
Success, Aggregate, & Tracking Data
Point to/ImportData Source
Define Target(s)
Create Message Templates
Create Mailing
Response Data
Launch/Schedule Mailing
Reports
Unica Campaign Message Studio
Track & CollectResponse Data
Response Data
Data Warehouse
StrongView Data Connect
Unica GeneratedTemp Tables
Or FlatFile(s)
Proprietary and Confidential | 5
Real-Time Integration Has Its Benefits
Proprietary and Confidential | 6
Key Benefits:• Dynamic, one-to-one email marketing offers
assembled and delivered in under two seconds.• Real-time access to customer response data
provides the enterprise with a single, current view of the customer.
• Tight integration with Unica Interact for RT offer displays in Transactional emails.
• Efficiencies gained through StrongMail’s Strategic and Production Services have reduced number of external FTE’s needed to manage their email programs from 8 to 2.
• Full data re-integration of campaign results back into Unica Campaign.
Return on Investment:• Saved millions of dollars in email delivery costs.• 75% reduction in staffing requirements.• Email marketing performance has “increased
significantly”.• 81% reduction in time to build and deploy dynamic
emails.
Summary
• Increase the value and ROI of your Unica Campaign implementation
• Integrate natively with Unica output tables, eliminating manual data transfer
• Easier re-integration of data and correct attribution to Unica Campaign
• Increase data transfer frequency, allowing a real-time view of customer activity
Proprietary and Confidential | 7