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Mow to fo d`tt`r stor` vgsgts

E`arjgjc to eoon tmroucm our smopp`rs `y`s

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Gts aee adout p`rsp`ltgv`, asngjc wmy, ajf mow w`

kufc`

Smat fo`s M@s``?

Smat fo`s M@tmgjn?

Smat fo`s M@i``e?

Smat fo`s \M@s``?

Smat fo`s \M@tmgjn?

Smat fo`s \M@i``e?

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Vm`r` ar` tmr`` ways to gbprov`;

1. Van` a fgii`r`jt p`rsp`ltgv`;Wou j``f to st`p

outsgf` oi wmo you ar` ajf d`lob` oj` oi tm`b.

4. Vm` pow`r oi asngjc Smy;Kust ods`rvgjc sob tmgjc gs us`e`ss. S` j``fto asn ours`ev`s wmy fgf sm` fo tmator wmy gs tmat coof. S` bust iorb

mypotm`sgs to d` prov`j, or fgsprov`j.

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7. Ar` you f`lgf`f upoj attm` sm`ei or jot

3. S` fo jot kufc` tm`

lobp`tgtgoj iagrey

=. S` j``f to e`arj irob

otm`r lat`corg`s

0. \mopp`rs ass`ss vaeu`

fgii`r`jtey to us

jot

wm`j tm`y j``f to

18. Gj stor` staii njow bor`

tmat you fo4. \mopp`rs co smoppgjc to smop,

jot surv`y drajfs

Vm`r` ar` 18 w`anj`ss`s to our approalm

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Ialt; S` ar` jot our smopp`rs

Gjsgcmt;Pjge`v`r bajac`rs ar` jot r`pr`s`jtatgv` oiour smopp`rs. S` ar` w`ee pagf, `fulat`f ajf

lob` irob wgtmgj tm` gjfustry.

Altgoj;Sm`j gj-stor` you bust st`p outsgf` oi wmoyou ar` ajf iorl` yours`ei to tmgjn ajf alt egn` atypglae smopp`r.

M`epiue Vgps;

Co to stor`s tmat you fo jot jorbaeey smop at. Co to peal`s wm`r` you fo jot jorbaeey co to.

Ban` sur` you fo stor` vgsgts ajf smopp`rlojj`lts wm`j you trav`e to otm`r loujtrg`s ajfbarn`ts.

Eoon at profults you fo jot jorbaeey duy.

T`s`arlm d`ior` majf ajf igjf out wm`r` tm` duen

oi tm` popueatgoj sgts oj tm` E\B slae`. Cgv`yours`ei aj gbacgjary dufc`t sgbgear to tm`av`rac`.

Vmgjn adout tm`gr mous`moef, tm`gr lmgefr`j, tm`grdufc`t ajf tm`gr bof` oi trajsport.

Srgt` fowj a egst oi wmat you tmgjn tm`y wouefj``f (jot wajt) ajf wmat tm`gr dufc`t wouefroucmey d`.

Vmgjn adout tm`s` two tmgjcs wmge` gj stor` adov`aee `es`.

Oj` oi us

Oj` oi our

\mopp`rs

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Ialt; S` co wm`j w` wajt to> jot wm`j tm`y j``f to

Gjsgcmt;\mopp`rs smop oj l`rtagj fays

ajf at l`rtagj tgb`s. Gi you wajt to

ods`rv` smopp`rs gj tm`gr jaturae

madgtatfogjc wmat tm`y jorbaeey fo,

you j``f to co tm`r` wm`j tm`y ar`

bost egn`ey to d` tm`r` ajf gj tmat

bof`.Altgoj;Fo your stor` vgsgts at tm` bost

popuear smoppgjc tgb`s oj tm` bostpopuear smoppgjc fays. Xeaj yourtrgps w`ee gj afvajl`.

M`epiue Vgps;

Fo your mob`wornajf igjf out d`ior` majf wmat ar` tm` dusg`stsmoppgjc tgb`s ajf fays (as a rue` oi tmubd, worngjc p`ope` smop outsgf`oi worngjc mours).

Ps` dasgl eocgl ajf lobboj s`js`> w``n`jfs ar` prgb` smoppgjc tgb`sior bof`rj traf` smopp`rs & 0;88ab gs a prgb` smoppgjc tgb` gj a w`t

barn`t.

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Ialt; \mopp`rs co smoppgjc to smop, jot surv`y drajfs

Gjsgcmt;\mopp`rs usuaeey mav` a r`asoj toco smoppgjc. Sm`j you co gjto a stor`,wmat gs your purpos`? Psuaeey gt gs tos`` mow your profult eoons oj sm`ei orto s`` wmat tm` lobp`tgtgoj ar` up to.Vm`s` ar` two v`ry fgii`r`jt odk`ltgv`s.

Altgoj;Wou bust waen gjto a stor` gj a

smoppgjc bof`(jot a surv`y bof`).Vm` stor` wgee eoon ajf i``e v`ryfgii`r`jt. Fo a smopjot a stor` vgsgt.

M`epiue Vgps; Van` a boln-up smoppgjc egst as you

wouef wm`j you co smoppgjcp`rsojaeey.

Ioeeow tmgs egst ajf smop wgtm a troee`y ordasn`t.

Saen tm` `jtgr` stor` ioeeowgjc a typglaesmopp`r rout`.

\p`jf af`quat` tgb` gj `almagse`/lat`cory> fojt kust co to yours`ltgoj.

Eoc wmat you fgslov`r as you co. Van`pmotos gi you laj. Gi you ar` jotp`rbgtt`f to, ban` sn`tlm`s to drgjc

your gjsgcmts to egi`.

Our tooes oi traf`

Vm`gr tooes oi

traf`

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Ialt; \mopp`rs fojt bajac` drajfs> tm`y duy tm`b

Gjsgcmt;Sm`j w`, (g` Pjge`v`r `bpeoy``s) co gjtostor` w` z`ro gj oj our d`eov`f drajfs ajfprofults. S` deoln out otm`r tmgjcswm`jaltuaeey w` j``f to iolus oj tmos` otm`rtmgjcskust as bulm as our owj. \mopp`rs fgfjot sp`jf 1= bojtms ajf mav` to pass iourGXB cat`s to wrgt` tm`gr smoppgjc egst.

Altgoj;Wou bust fgslojj`lt yours`ei irob your

drajf. Vm` dgas oi owj`rsmgpgj-stor` wgeemajfglap your adgegty to s`` tmroucm asmopp`rs `y`s.

M`epiue Vgps; Asn yours`ei, wmat wouef your

bub s`` or jotgl` gi sm` wassmoppgjc rgcmt jow.

E`arj to deur your `y`sas youeoon at fgspeays, sm`ev`s ajfprofults. Vmgs wgee m`ep to smowyou wmat smopp`rs s``, jotwmat you wajt to s``.

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Ialt; S` laj e`arj irob otm`r lat`corg`s

Gjsgcmt;Sm`j w` co gjto a stor` 78% oi tm` tgb` w` co stragcmt to our lat`cory ajf eoonat our drajf.

Altgoj;Eoon at as bajy lat`corg`s as possgde` to e`arj irob otm`rs. Ods`rv` wmat tm`y

ar` fogjc ajf asn wmy tm`y ar` `x`lutgjc gj tmgs way.

M`epiue Vgps;

Xgln tm` lat`cory fgr`ltey opposgt` yours gj tm`agse`. Srgt` fowj < tmgjcs tmat tm` lat`cory or

drajfs ar` fogjc to lojv`rt smopp`rs gj tmat

lat`cory.

Van` `alm tmr`` tm`j appey tm`b to your

lat`cory to s`` gi tm`y igt or wouef worn.

Gi tm`y wouef jot worn wrgt` fowj wmy.

Gi tm`y wouef worn wrgt` fowj mow you wouef

`x`lut` gt gj your lat`cory wgtm your drajf.

Daln at tm` oiigl` igjf out gi tmgs mas d``j foj` gj

ajy otm`r barn`ts or gj your loujtry d`ior` to

gjv`stgcat` mow `ii`ltgv` gt was.

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Ialt; S` kufc` tm` lobp`tgtgoj ujiagrey

M`epiue Vgps;

Eoon at your lobp`tgtgoj ajf try to post ratgojaegz` tm`gr `x`lutgoj.

Van` your profults ajf igjf tmr`` tmgjcs wrojc wgtm tm`b as a str`ss t`st.

Co to a lobpe`t`ey ior`gcj lat`cory pgln up two profults ajf lobpar` tm`b as gi you w`r`

duygjc tm`b. Jow co daln to you s`ltgoj ajf fo tm` sab` ior your profult ajf a

lobp`tgtors profult.

Ods`rv` 0 smopp`rs gj a row. Smat fgf tm`y toulm or pgln-up. Asn yours`ei wmy tmos`

profults w`r` `jcac`f ajf wmy otm`rs w`r` jot. Gi tm`y pgln`f your lobp`tgtors

profults co ajf eoon at tm`b ait`rwarfs (yours`ei) asngjc tm` sab` qu`stgoj.

Altgoj;

Fojt appey gjfustry

lrgt`rga to wmat you s``

gj-stor`. Wou j``f to

eoon ajf kufc` gj-stor`

`x`lutgoj gj a way a

smopp`r wouef.

Gjsgcmt;

S` kufc` tmgjcs gj stor`

das`f oj gjfustry

b`trgls ajf stajfarfs,

jot oj tm` altuae

smopp`r b`rgt. S` t`jf

to lrgtglgz` tm`lobp`tgtgoj ajf post

ratgojaegs` our `x`lutgoj

gj-stor`.

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Ialt; Sgjjgjc d`auty lojt`sts fo`sjt

`quae sae`s

Gjsgcmt;S` t`jf to kufc` tm` quaegty oi our `x`lutgoj gj-stor`

das`f oj wmat w` tmgjn eoons coof> jot wmat our

smopp`rs tmgjn eoons coof. \tajf out oj sm`ei gs bulm

bor` gbportajt tmaj d`auty wm`j gt lob`s to frgvgjc

sae`s ajf barn`t smar`. D`ior` tm`y laj duy a profult,

a smopp`r bust d` ade` to s`` gt ajf ujf`rstajf gt.

Altgoj;Sm`j kufcgjc your profults at tm` pogjt oi purlmas`eoon at tm`b ior mow w`ee tm`y;

1. latlm tm` smopp`rs att`jtgoj abojcst tm`gr surroujfgjcs

4. V`ee you wmat tm`y ar` ajf wmat tm`y fo

laj you stgee s`` tm` gbportajt s`eegjcpogjts?

Saen aeojc tm` agse` ajf try to igjf ajf ujf`rstajf yourprofults wgtmout stoppgjc. Louef you r`af tm` drajfajf vargajt? Louef you ujf`rstajf wmat your profultsar` ajf wmat tm`y fo gj 0 s`lojfs?

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Ialt; \mopp`rs ass`ss vaeu` fgii`r`jtey to us

Gjsgcmt; \mopp`rs b`asur` vaeu` gj-stor` tmroucm a bgx oi `e`b`jts ajf a most oi traf`-oiis.

M`epiue Vgps;

Eoon at tm` profult sgz`gbpr`ssgoj.

Fo`s gt eoon dgcc`r or sbaee`rlobpar`f to tm` eocglaeaet`rjatgv`?

Fojt kust eoon at tm` voeub` orw`gcmt. E`arj to eoon at tm`jubd`r oi usac` ollasgojs (g`fos`s or wasm`s gj eaujfry).

Ior probotgojae altgvgty, eoon attm` p`rl`jtac` sav`f ajf aesotm` lasm savgjc.

Mow lobp`eegjc gs tmgs gj r`aet`rbs ior a smopp`r.

Eoon at tm` f`ae ajf asn yours`eiwouef G duy tmat?

Altgoj;

Vry to lobpar` ajf lojtrast vaeu` dy ass`ssgjc gt gj

tm` sab` way a smopp`r wouef cgv`j tm`

lgrlubstajl`s.

S` j``f to fo tm` sab` vaeu` traf`-oiistmat a

smopp`r wouef fo at tm` pogjt oi sae`.

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Ialt; \mopp`rsduy d`laus` oi y`ars oi mgstory,

p`rsojae dgas ajf `botgojae egjns

Gjsgcmt;\mopp`rs arrgv` at a stor` mavgjc baf` bajyf`lgsgojs aer`afy. Vm`y wgee mav` sudlojslgouseylmos`j tm` oute`t, tm` dufc`t, ajf tm`gr tm`gr egst. @v`jbor` gbportajt, tm`y arrgv` wgtm w`ee-f`v`eop`fpr`i`r`jl`s ior drajfs, das`f oj assolgatgojs duget upov`r tgb` irob a most oi sourl`s.

Altgoj;Ban` sur` you le`ajs yours`ei oi your p`rsojae

dgas`s. Vry to tmgjn oi mow tm`y wouef d`sudlojslgousey pr`pargjc to smop gj tm` stor` you ar`vgsgtgjc.

M`epiue Vgps;

Xgln a typglae smopp`r out irob tm` lrowf. Dugef amypotm`tglae story up oi wmo m`/sm` gs.

At a poegt` fgstajl` ods`rv` mgb/m`r tmroucmout tm` trgp.

Asn yours`ei was tmat frgv`j dy wmat sm` `jloujt r`fat tm` pogjt oi purlmas` or was gt sob`tmgjc pr`-f`t`rbgj`f (g` f`lgf`f upoj out oi tm` stor`).

Vry to egjn tm`s` daln to your drajf ajf asn yours`ei>ar` you f`lgf`f upoj aer`afy or at tm` sm`ei gj-stor`.

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Ialt; Gj stor` staii njow bor` tmaj you wm`j gt

lob`s to smopp`rs

Gjsgcmt;S` laj e`arj a eot irob tm` staii wmoworn gj-stor` ajf gjt`ralt wgtm smopp`rsfagey. Gj-stor` staii laj m`ep us toujf`rstajf wmat ban`s smopp`rs fowmat tm`y fo ajf bost gbportajtey wmatlojv`rts tm`b.

Altgoj; Sm`j gj-stor`, ban` aj `iiort to

gjt`ralt wgtm tm` staii. Vaengjc tm` stor`bajac`r, tm` b`rlmajfgs`rs, ourprobotgojae cgres ajf sae`s pusm t`abslaj t`alm us aeeot.

M`epiue Vgps;

Vmgjn lar`iueey adout mow you `jcac`wgtm tm`b. Approalm tm`b gj a jojtmr`at`jgjc way.

Asn tm`b op`j `jf`fqu`stgojs.Fojt kust t`ee tm`b adout your drajf.

Igjf out oii tm`b wmat gs s`eegjc ajfwmat gs jot. Asn tm`b wmy.

Asn tm`b wmy our profults ar` `asy ormarf to s`ee.

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Mow to pr`par` ior your \tor` Ygsgt

1. D`ior` Wou Co4. As you `jt`r

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\tor` Ods`rvatgoj Ieow Fgacrab

4. As you

`jt`r

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1. D`ior` you co

\`e`lt your stor` (or stor`s) wgs`ey. Vmgjnadout wmat you wajt to c`t out oi tm`trgp. Srgt` gt fowj le`arey ajfsullgjltey. \tat` your odk`ltgv`.

Fo your f`sn r`s`arlm oj tm` lmajj`e, tm`r`tage`r, tm` stor`. Njow wm`r` you ar`cogjc.

Fo your f`sn r`s`arlm oj tm` latlmb`jt ar`a(tm` r`cgoj, tm` eolatgoj tm` str``t tm`smoppgjc l`jtr` `tl.)

Fo your f`sn r`s`arlm oj tm` smopp`r proige`you `xp`lt to `jloujt`r (E\B, Luetur`)

Fr`ss approprgat`ey. Vry jot to stajf out. Wouj``f to de`jf gj> you wgee d` bor``ii`ltgv`.

Van` aeojc your bodge` pmoj` to tan` pmotos

(gi you ar` aeeow`f)Xr`par` your boln-upsmoppgjc egst

@stadegsm your r`aegstgl boln-updufc`t

Bost gbportajtey; Ban` sur` your egst ajf your dufc`t r`ie`lt tm` typglae

smopp`r> jot yours`ei.

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4. As you `jt`r

Ods`rv` trajsport typ`s, ajf all`ssgdgegty. Xaypartgluear att`jtgoj to mow tm` bakorgty oismopp`rs ar` arrgvgjc ajf e`avgjc tm` stor` youpeaj oj vgsgtgjc. Aeso eoon leos`ey at lar parnsajf mow iuee or `bpty tm`y ar`.

Eoon at tm` surroujfgjc dugefgjcs, stor`s or smops. Xaypartgluear att`jtgoj to wmat `es` gs ior sae` gj tm`gbb`fgat` ar`a, l`jtr` or baee. Smat typ` oi

latlmb`jt ar`a gs gt. Sm`r` ar` p`ope` bovgjc toajf irob.

Xay lar`iue att`jtgoj to tm` p`ope` gj tm` ar`a. Jot`tm`gr jubd`rs, tm`gr bov`b`jts ajf tm`graltgvgtg`s. Ar` tm`y bae` or i`bae`. Mow ar` tm`yfr`ss`f. Fo tm`y mav` lmgefr`j or partj`rs wgtmtm`b. Eoon at tmos` cogjc gj ajf tmos` lobgjcout oi tm` stor`. Smat b`tmof ar` smopp`rsusgjc> a troee`y, a dasn`t or sob`tmgjc `es`. Vmgjn

adout tm`gr E\B> gs tm`r` lojsgst`jly or gs tm`r`fgv`rsgty.

Bost gbportajtey;. Ban` sur` you tan` tmgs east lmajl` to st`p

outsgf` oi wmo you ar` ajf d`lob` oj` oi your smopp`rs.

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smop `alm agse`, s`e`lt `alm profult. Gts aeso vgtaeto ods`rv` wmat bof` tm`y ar` gj. Ar` tm`y (g) gbpues` duygjc(gg) s`e`ltgjc oj autopgeot, or (ggg) tmgjngjc lar`iueey adout gt.Ar` tm`y r`afgjc ajy oi tm` ioeeowgjc; XO\, \gcjac`, XalnF`tages (irojt & daln). Ar` tm`y d`gjc m`ep`f or majfglapp`fdy otm`rs wgtm tm`b (g` ngfs). Vmgjn adout wmat sort oibgssgoj tm`y ar` oj ior `xabpe`, top-up, w``ney stoln up or`b`rc`jly. Vmgjn adout tm`gr boof. Ar` tm`y `jkoygjc tmgs orgs gt a lmor`.

Gi tm`r` ar` stor` staii avageade` asn tm`b wmat gs s`eegjc ajf wmat gsjot. Ban` jot`s das`f oj wmat tm`y t`ee you.

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6. Sm`j you lm`ln out

Van` stoln oi tm` lasm r`cgst`rs ajf wmat tm` qu`u`sar` egn`. Ar` tm`y eojc ajf gi so mow eojc gs tm`wagt.

Smat oii`rs ajf wmat b`ssac`s ar` d`gjclobbujglat`f at tm` lm`ln`f out ar`a. Smat typ`oi profults ar` oj fgspeay. Ar` tm`y gbpues`egj`s or jot.

Lojsgf`r mow otm`rs ar` paygjc ior tm`gr dasn`ts. Ar`tm`y usgjc lasm or lr`fgt. Ar` tm`y usgjc eoyaety

larfs or loupojs?Ods`rv` mow smopp`rs ar` e`avgjc tm` stor` ajf watlmior wmat typ` oi trajsport tm`y ar` usgjc. Ar`tm`y waengjc, rgfgjc a botordgn` or dglyle`,frgvgjc a lar or latlmgjc a iorb oi pudegltrajsport (`c dus).

Vmgjn adout mow `asy or mow awnwarf gt gs ior tm`b tobajac` tm`gr smoppgjc dacs. Ar` tm`y struccegjcor ar` tm`y bajacgjc gt `asgey. Vmgjn adout mow

eojc gt wouef tan` tm`b to c`t mob` ajf gi gt`bsegn` gl` lr`ab wouef b`et or `ccs wouef c`tdron`j.

Satlm eojc `joucm to f`t`rbgj` gi tm`y ar` cogjcstragcmt mob` or gi tm`y bovgjc ojto tm`gr j`xttasn or eolatgoj.

Vmgjn adout wmat tm`y wgee fo wm`j tm`y c`t mob`. Mowwgee tm`y d` ujpalngjc ajf storgjc tm`gr profults.Smat typ` oi roobs wouef d` gj tm`gr mous`.

Smat sort oi b`aes wouef tm`y d` pr`pargjctryto leos` tm` eoop.

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0. Sm`j you c`t daln

Ban` sur` you laptur` your jot`s gj a way tmat you laj smar` tm`b.\mar` tm`s` wgtm your t`ab (gjleufgjc your egj` bajac`r) ajfaeso your LBG dusgj`ss partj`r.

Vry to iorb mypotm`sgsior your n`y ods`rvatgojs. Jot` tm`s` gj away tmat gs `asgey r`locjgs`f dy otm`rs.

\av` or slaj-gj ajy bat`rgae tmat you loee`lt`f oj your trgp egn` stor`ioef`rs/iey`rs, drolmur`s, pgltur`s, sabpe`s ajf probotgojae`jtry iorbs.

Ban` sur` you sav` your igjfgjcs, bat`rgae ajf pmotos gj a peal` tmatlaj alt egn` a lataeocu`. Vm` lojl`pt d`gjc tmat you wgee affto gt ov`r tgb`. Wou laj upeoaf your bat`rgae to;

mttp;//t`absgt`s.ujge`v`r.lob/loeead/\mopp`rGjsgcmt/f`iauet.aspxgiyou ar` a b`bd`r.

Ajf bost gbportajtey.ior tm` gjsgcmts tmat you d`eg`v` to d`sgcjgiglajt, frait a qugln `bage ajf s`jf tm`b to tm` AAL\mopp`r Gjsgcmt V`ab. Wour lojtrgdutgojs wgee m`ep us dugefaj gjvaeuade` smopp`r njowe`fc` das`

Ajtmojy.wooHujge`v`r.lob

Tojaef.i`rjajf`zHujge`v`r.lob

B`egssa.orlmarfHujge`v`r.lob

J`ge.bujroHujge`v`r.lob

A praltglae cugf` to gbprovgjc your gj stor` ods`rvatgoj sngees

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7/22/2019 Unilever - How to Do a Store Visit

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A praltglae cugf` to gbprovgjcyour gj-stor`ods`rvatgojsngeesVm`r` ar` tmr`` dasgl ways to gbprov` your ods`rvatgoj sngees gj-stor`;

1) Van` a fgii`r`jt p`rsp`ltgv`;Wou j``f to st`p outsgf` oi wmo you ar` ajf d`lob` oj` oi tm`b.

4) Vm` pow`r oi asngjc Smy;Kust ods`rvgjc sob`tmgjc gs us`e`ss. S` j``f to asn ours`ev`s wmy fgf sm` fo tmator wmy gs tmat coof. S` bust iorb mypotm`sgs to d` prov`j, or fgsprov`j.

jot

wm`j tm`y j``f to

louef you s`` gt?

Fojt us` gjfustry b`trgls to b asur` wmat you s`` gj-stor`. Wou j``f to eoonajf kufc` gj-stor` `x`lutgoj gj a way a smopp`r wouef.

Eoon at as bajy lat`corg`s as possgde` to e`arj irob otm`rs. Ods`rv` wmat tm`y

ar` fogjc ajf asn wmy tm`y ar` `x`lutgjc gj tmgs way. Vry to appey tm`s` to your

lat`cory to s`` gi tm`y ar` r`e`vajt.

Ban` sur` you le`ajs yours`ei oi your p`rsojae dgas`s. Ods`rv` smopp`rs wmo

duy your lat`cory. Fgf tm`y us` gj-stor` stgbueus to f`lgf`, or fgf tm`y kust crad

tm` profult autobatglaeey.

Sm`j gj-stor`, ban` aj `iiort to gjt`ralt wgtm tm` staii. Vaengjc to tm` stor`bajac`r, tm` b`rlmajfgs`rs, or our owj probotgojae cgres laj r`v`ae aeeot.

Ods`rv` smopp`rs jot gt`bs. Eoon at d`mavgor jot profults. Saen tm` `jtgr`

stor` ioeeowgjc a typglae smopp`r rout`. Ps` a boln-up egst ajf us` a troee`y or

dasn`t.

M`afe gj` Gjsgcmt Alt goj