unilever sustainable living plan
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Case Study : Unilever Sustainable Living PlanTRANSCRIPT
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CASE STUDY : UNILEVER SUSTAINABLE LIVING PLAN
1111200032 Zidan Abdullah Zidan1111200077 Fariba Maroofee1111200128 Muhammad Alshahrani1111200141 Uun Ainurrofiq1111200166 Julius Tanantaputra
MBA MMU Cyberjaya BMM7034 Class1st Group Oct 2011
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Case Synopsis
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Unilever's corporate is one example of best-practice companies that have moved past the tacit attention firms paid to “green marketing” in 1990s and on to an emerging global movement of sustainability
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Case Analysis
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Analysis of FMCG Market and Decision on Unilever Sustainability Plan(Porter 5 Forces Model)
Analysis of Market Segments
Competitive and Company Analysis
Modes of Entry
Decision
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The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
1. Entry and Exit Barriers• Entry Barriers :– Huge investment in technology, materials, R&D– Difficulty in finding investor/shareholder– Establish a good network for distribution
• Exit Barrier :– Huge amount of investment that already spent
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The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
2. Bargaining Power of Suppliers• Main suppliers : farmer, agricultural workers
Sustainability program strong relationship low bargain power
3. Bargaining Power of Buyers• Buyers : retailer, convenient store, supermarket, small shop
Less differentiated products, price competes big buyers make own label brand moderate to strong bargain power
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The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
4. Threat of SubstitutesFMCG company usually makes many forms of a product kinds that can be substituted for one and anotherExampe :• tea bag – tea syrup – tea powder• liquid soap – bar soap Threat of substitutes is not going to be a real threat
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The Porter’s 5 Forces Model
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
5. Intensity of RivalryNow : Participant rate in sustainability is low
Future : Predicted to be tough and fierce rivalry.
Companies are increasingly seeing the importance of sustainability and moving towards implementing a sustainability strategy.
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Attractive Aspects
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
• The potential growth is still high• Bargaining power of supplier relatively low• Entry barriers for the sustainability market are high
Unattractive Aspects
• FMCG market is in a fierce rivalry competition• Bargaining power of buyers is strong• Participant rate of sustainability issue predicted to be high
in the future
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Analysis of Market Segments
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
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Product Categories
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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Competitive and Company Analysis
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Unilever has topped rankings of the companies most committed to sustainability, in a poll carried out by consultants SustainAbility and researchers GlobeScan.
The poll asked 559 qualified sustainability experts from business, government, non-profits and academia to name large companies that are committed to sustainable development.
Involvement in Sustainability Program
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Unilever Sustainable Living Plan
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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Competitors
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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Modes of Entry
BMM7034 Case Study ”Unilever Sustainable Living Plan”| MBA MMU Cyberjaya | Oct 2011 | Group 1
Joint Venture
Direct Investment
Licensing
Exporting
Internet
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Thank You... ...welcome to Q&A Session
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BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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P&G Leading Brand
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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P&G 2020 ENVIRONMENTAL SUSTAINABILITY GOALS
BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1
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BMM7034 Case Study| MBA MMU Cyberjaya Oct 2011 | Group 1