UNION OF BREWERS IN BULGARIA (UBB)

MEMBERS OF THE UNION OF BREWERS IN BULGARIA

Regular Members: "Bolyarka – VT" PLC, "Zagorka" PLC, "Kamenitza" PLC, "Carlsberg Bulgaria" PLC, "Lomsko pivo" PLC.Associated Members: "Malt" PLC, “Bulmalt” Ltd, "Prisoe" PLC, "Ice Technic" Ltd., "Begerov" GmbH - Germany, "Beril Zh" Ltd., "Bulhops" Ltd., "Diversystem" Ltd., “Ikar Bedzhev & Co.”, “APV Bulgaria” Ltd, “Chemko International" Ltd., “Vamer“ Ltd., "Sigroteh" Ltd., "Trimexservice“ PLC, “Bomigan Company” Ltd, “KHS Zagora“PLC, "Rastal" GmbH – Germany, “Actual Industries" Ltd., “Novoservice" Ltd., “IK Zhanet 45“ Ltd. , “Microspectar” Ltd., Institute for Cryobiology and Food Technologies – Sofia, University for Food Technologies – Plovdiv. Mr. Petar Paunkov - an honorary member

Economic impact because of beer

• Euro 161 million value added due to the production and sale of beer

• 2009 beer sales of UBB members 4 872 480 hl

Beer Production and Sales of UBB members period 2005 - 2009

0

1000000

2000000

3000000

4000000

5000000

6000000

2005 2006 2007 2008 2009

Production

Sales

2009 Total investments of UBB membersover € 33 000 000

Total employment because of beer 45 500 jobs

» 5% - direct effect (breweries)» 21% - indirect effect (suppliers)» 65% - hospitality industry» 9% - retail sector

Government revenues 2008

Euro 190 million

• VAT revenues – 96 million euros;• The total excise revenues on beer – 43 million euros;• Income-related revenues due to beer production and

sales – approximately 51 million euros:– Income tax - 11 million euros;

– Social security contributions, paid by employees - 11 million euros;

– Social security taxes and payroll taxes paid by employers – 29 million euros.

BEER AND SOCIETYUBB Self-regulation system for responsible commercial

communications

BEER AND SOCIETY

UBB Self-regulation system for responsible commercial communications

• 2009 Copy advice – 5 ads• 2009 Post monitoring – 15 ads

Results due to SR applied procedures• 4 commercial communications -modified

Informative and educational campaign to celebrate Bg beer excellence

First beer saloon - degustation

First beer saloon – degustationPublications

Second beer saloon - dark beer

Second beer saloon - dark beerPublications

Tour to breweries I

Tour to breweries II

  

Tour to breweries III

  

Art contest