unions and online employee engagement
TRANSCRIPT
UNIONS AND ONLINE EMPLOYEE ENGAGEMENTWalter Orechwa Ogletree DeakinsCEO Projections, Inc. Labor Law Solutions
December 6, 2018
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IF YOU CAN PLAN A PARTY WITH AN APP, YOU SHOULD BE ABLE TO
ORGANIZE WORKERS.
- Moshe Marvit, fellow at The Century Foundation
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WITH AN APP, WORKERS COULD GET 30% OF THE CARDS SIGNED BEFORE THE EMPLOYERS KNOW
WHAT'S HAPPENING.-Mark Zuckerman, The Century Foundation
CURRENT TRENDS
•89% of adults use the internet•77% of adults own a smart phone•69% of adults use online social media networking sites
CURRENT TRENDS
•LinkedIN 25%•Twitter 24%•WhatsApp 22%
The average employee uses 3 of these 8 social media platforms.
CURRENT TRENDS
•68% of all adults use Facebook•Facebook is popular among ALL demographics•74% visit at least once a day•45% get their news through Facebook
UNIONS: 3RD PARTY APPS
Workit + Facebook• 100,000 networked• 1 million conversationson Facebook•Claim credit for raisinghourly wages• 15,000+ app downloads
UNIONS: 3RD PARTY APPS
Blind or TeamBlind• 50,000+ active companies•Average 40 minute session times• Send & receive private messages•Mobile designed•Online Salting?
Is your company active??
UNIONS: SOCIAL MEDIA
This electronic card is legally accepted by the National Labor Relations Board and will be used to secure Union recognition and collective bargaining rights. Initiation fees are waived for all current employees and no dues will be paid until your first contract has been accepted.
UNIONS: SOCIAL MEDIA
• Paid Digital Marketing Direct To Your Employees• PPC advertising• Keyword-targeted• Re-Marketing • Facebook data-driven ads
• Basic Demographics• Location• Interests (often job-related)• Company Name• Friend Lists• Actions Taken
UNIONS: SOCIAL MEDIA
• Facebook• Twitter• Instagram• YouTube• Snapchat• Custom Websites & blogs:
organizing campaigns, strikes,corporate campaigns, collective bargaining and negotiation
UNIONS: WEBSITES
• Award-winning Websites• Social Media Campaigns• 2900% Facebook growth• 221k Facebook fans• 10,631 Calls to Congress
regarding pension protection• 35% improvement in website
traffic
UNIONS: ONLINE-TO-OFFLINE ENGAGEMENT STRATEGY
•The Supporter Path of Engagement: > Small action > Opt-in> Low-commitment (online or in person)> Commit to participate (or lead)> Support
YOUR PROACTIVE STRATEGY
Instagram •Company events – create your story•#cleverhashtags•Employee successes•Mission/Vision memes
YOUR ACTION PLAN
•Educate Yourself• Join The Conversation•Attorney newsletters: On Point•Professional Associations•CUE Newsletter (www.cueinc.com)
YOUR ACTION PLAN
• Educate Yourself•Make Online Safety Part of your Culture• Show “Online Safety For Employees: Explained!”
YOUR ACTION PLAN
• Educate Yourself•Make Online Safety Part of your Culture• Show “Online Safety For Employees: Explained!”
•Communicate Consistently• Begin social media employee engagement• Create a “UnionFree.com” site
YOUR ACTION PLAN: UNIONFREE.COM CONTENT
•Union-Free Philosophy•Your Rights•Protect Your Signature•Current Campaign Issues•Company Positives
YOUR PROACTIVE SOCIAL MEDIA STRATEGY
•All Social Media Channels•Campaign updates•Address Issues•Build Employer Brand•Reminders to vote
YOUR PROACTIVE SOCIAL MEDIA STRATEGY
• Facebook•Promote to those who follow you•Native video• Employee Narratives•Ads to your pixeled (captured)audience• Facebook Lives (builds trust)
YOUR PROACTIVE SOCIAL MEDIA STRATEGY
•Online Video (all channels)•Does not have to be overly “produced” but still professional – the message matters most!•Conversations• Employee Testimonials•Company Positives
YOUR ACTION PLAN: UNIONFREE.COM
UnionFree.com Website Tips• FaceBook Pixel• Keep it Updated – embed Twitter feed• Include all Social Media links• FaceBook Messenger
IS IT WORKING?
•Metrics To Track•Google Analytics (site visits)•Opt-Ins, Likes, Follows, Open Rates, Site Visits•Media Attention•Video Views•Engagement: Q&A’s etc.
IS IT WORKING?
•Metrics To Track•Google Analytics (site visits)•Opt-Ins, Likes, Follows, Open Rates, Site Visits•Media Attention•Video Views•Online Meeting Attendance•Engagement: Q&A’s etc.