unique kimberley, bringing real people, real content and real stories to tourism marketing in broome...
TRANSCRIPT
Real people. Real content. Real Stories..
There’s been a dramatic shift in consumer behavior
Back then… But now…
Consumers create content for brandsBrands created content for consumers
3x 5%
*Beckon Research: Marketing Truth or Marketing Hype, 2016
Brand-centric messages are being ignored
year-over-year increase in brand created content
Brands are spending more… for less return
of all brand created content gets noticed
Traveller-centric messages ignite passion + inspire action
*Nielsen: Global Consumer Trust Index, 2014, Forbes: Are Brands Wielding More Influence In Social Media Than We Thought?, 2012
of consumers trust earned mediamore than owned media92%
Strengthen consumer trust…
of purchase decisions are peer influenced
and drive sales
81%
Travellers are sharing more than ever before
and travellers trust travellers more than they trust brands
Giant Tide Tours
Destination Broome
Destination Kimberely
We put traveller’s positive stories at the heart of brand marketing.
Word of mouth marketing for the digital age
discover curate engage analyze
Customer Stories
One of the world’s leading social content aggregating
platforms
Trusted by 450+ leading brands
15X 40% Lower cost per engagement40% lower cost per engagement for Facebook ad campaigns using Stackla’s Brand Networks plugin
Clickthrough improvementIn Visit Victoria ad campaigns
ROI during London Fashion Week11:1Topshop #LIVETRENDS campaign
Curation beats creation
“We have some really remote locations which are expensive to set up photo shoots for. UGC provides us with dynamic content on site for these locations.”Market Team, Visit Scotland
+
Bringing real people, real content&
and real stories to your marketing.