unit 1: introduction to specialist pathways in art … · unit 1: introduction to specialist...

© Pearson Education Ltd, 2012

Sport BTEC First Art and Design Unit 1: Introduction to Specialist Pathways in Art and Design

Unit 1: Introduction to Specialist Pathways in Art

and Design



Learning aims A use specialist materials, techniques, equipment and

processes in response to client briefs B record formal elements within specialist pathways.

© Pearson Education Ltd 2012. Copying permitted for purchasing institution only.



Unit 1 During this unit, you will learn about the broad areas of art

and design, including fashion and textiles, visual arts, photography and visual communication.




Art and Design pathways




The man-made environment Look around your environment. What do you see

that is man-made?




The creative design process




Visual Communication brings together written/drawn/2D visual components in a skilful way to communicate a message, influence, enhance or add meaning.

Visual communication




Visual arts The visual arts include fine art, sculpture, painting, installations and other works which give pleasure, invoke a response from the viewer, shock, or communicate subtle or not so subtle messages.




Leading visual artists Photography Fine art Graphic design Fashion and

textiles Wolfgang Tillmans Melanie Manchot John Stezaker

Gary Hume Tracey Emin Yonke Shonibare

David Carson Wolff Olins Neville Brody

Vivienne Westwood Orla Kiely Sarah Burton




•  Digital versus film-based •  Dark room versus digital manipulation software, e.g. Adobe Photoshop®.

Famous photographers: •  Robert Capa •  Carol Guzy •  Kevin Carter •  Helen Levitt •  Philippe Halsman •  Richard Billingham

Photography




How many different products can you think of that fall into this category?

Fashion and textiles


unit 1: introduction to specialist pathways in art … · unit 1: introduction to specialist...

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