unit 13 - lo4
TRANSCRIPT
Unit 13 - LO4
Contents Page• Environment of Presentation - Slide 3• Environment images- Slide 4• Personal Presentation - Slide 5• Proposals – Jump - Slide 6-8• Promotion – above the line- Slide 9• Websites Costs - Slide 10• Poster - Slide 11• Promotion – below the line - Slide 12• Marketing costs – Facebook - Slide 13• Email Marketing - Slide 14• Production Plan - Slide 15-16• Budget Summary – Employment - Slide 17• Magazine cost – - Slide 18• Distribution costs - Slide 19• Online Distribution costs - Slide 20• Office renting - Slide 21• Magazine income 22• Katz’ Uses and Gratification: - Slide 23• Psychographics - Slide 24• Maslow’s Hierarchy of needs - Slide 25• Demographics - Slide 26• Font - Slide 27• Mood board - Slide 28-29• Mood board conclusion- Slide 30• Hand drawn front cover 1 - Slide 31• Hand drawn double page spread 1 - Slide 32• House styles - Slide 33• Magazine flat plan - Slide 34-35• First issue – Before and After - Slide 36• Improvements - Slide 37• Double Page Spread – First - Slide 38• Dps Improvements - Slide 39• Plan of the magazine - Slide 40• First year profit/loss - Slide 41• Second year profit/loss - Slide 42
• 2nd Proposal – BASS – Slide 43 • Above the line – Promotion– Slide 44• Below the line – Promotion – Slide 45-46• Budget Summary – Employment – Slide 47• Magazine cost – Slide 48• Office Rental – Slide 49• Advertisement Revenue – Slide 50• Distribution costs – Slide 51• Target Audience – Slide 52• Katz’ Uses and Gratification – Slide 53• Psychographics – Slide 54• Maslow’s Hierarchy of Needs– Slide 55• Demographics – Slide 56• Mood Board – Slide 57• Hand Drawn Front Cover 2– Slide 58• Double page spread 2 – Slide 59• Graphic Layout – Slide 60• Flat plan – Slide 61-62• Colour scheme – Slide 63• Front Cover – Slide 64• DPS – Slide 65• Production Plan– Slide 66-67• Calendar events – Slide 68• First year profit/loss – Slide 69• Survey monkey – Slide 70
Environment of Presentation This room is a suitable place to present my presentation as it has a variety of features which enhances my performance. For example there is a lot of room to move around which makes the presentation more engaging for the audience. Also the interactive white board makes the presentation more engaging which benefits me as it is able to provide visual aid to further put forward my proposals for the magazine. This uses a projector to make the image bigger so the audience can see the presentation clearly. Also to improve my performance of the presentation I can use the slide changer which is a remote to move through each slide without having to take my attention away from the audience, so I can keep there full attention. One of the most interactive feature is Prezi where each slide moves over a blank canvas so the presentation is moving with me instead of separate and similar slides. The computer which the presentation will be run on has a smaller monitor which I can use instead of looking behind me so I can always for the audience.
Environment images
Computer
Smart Board Remote
Classroom
Smart board
Projector
Personal Presentation
I will be wearing a full suit to look prepared and as I should be if I was presenting a first issue of a magazine to potential investors of my ideas.
Proposals - JumpGenre This type of magazine is a Dance and Clubbing magazine, which will attempt to compete with similar magazine such as: Mixmag, tilllate and shook.TitleThe connotations behind ‘Jump’ is that it’s the type of atmosphere at a festival which is what I want to re create in my magazine. I have been inspired by the ‘tilllate’ title as it connotes that their readers are up late. Font The font is big and loud which connotes the type the readership which I have.
Intentions
• The competitors for my magazine are mainly going to be Mixmag as, they are the market leaders, they also are already a very established magazine in the same genre and they provide similar content to me. Other competitors are: tilllate and Shook. These magazine aren’t as popular as Mixmag although they are in the same genre and we will be at the same market level when we start production.
• Content The magazine will include articles about; news and popular artists, festivals reviews and exclusive interviews. Each of these will be accompanied by lots of photos. Also it’ll include big and small artists for a wider variety of people and also people who have musical influence.Some artists will include: Deadmau5, Carl Coxs and MR G. The reviews and articles will be about new festivals. Such as; brownstock festival, hijacked festival and outbreak festival.
Promotion – above the line
• Above the line: I will be using websites and posters. • Also in the first year we will be developing our
magazine website for additional information about the magazine and what pervious and up-coming issue are about. This will be happening next year for financial purposes.
• For other above the line promotion we will be putting poster near underground trains. As this is a very active area especially for students moving around town.
http://www.executionists.com/blog/much-website-cost-2015/
Websites Costs• The whole website altogether will cost £6,000 as it is a
complete new website it has to be started from scratch. This is a brief overview on where the money will be spent:
• Planning - £360• Visual design - £1,200• Programming - £3,000• Content support - £240• Client training/ documentation - £240• Testing and launch - £960• Total - £ 6,000
Poster
• For 100, 100% recycled 150gsm A4, posters it’ll cost £42 including VAT. These posters are a cheap way of advertising and we plan on placing these poster outside universities, clubs to direct this marketing at students and outside some train stations as they are always busy.
http://www.alocalprinter.com/uk/posters/
Promotion – below the line
• Below the line: this will definitely include social media promotion e.g. Facebook and Twitter. As it is cheap and easy to get to the target audience. We will also use Email marketing which will be available on our developing website which users will be able to sign up for and it is free so it’ll be good for the first year of our business as we aim to break even in the first year.
Marketing costs - Facebook
• For Facebooks social media it costs £13 each day. This will amount to 38 – 153 likes per day. So over a course of the year it’ll cost £4745 to gain 13870 – 55845 likes in a year.
• We aim to do this next year for financial reasons.
Email Marketing
• The email will be presented on social media such as Facebook and all you’ll have to do is send a email to them saying ‘I want emails updates about Jump’ and they will be sent from then on.
Production Plan
• The first week will be focuses on organising what material they are going to create and include to put into there magazine, such as; articles, design, photos and the over all layout of the magazine. Then deadlines will need to made in each department with time too proof read, time to print and distribute. This content will then be gathered throughout the rest of the week and the next. These wont just be the articles which are going to be used but also spare articles to put in to the bank in-case those which are intended to be used aren’t relevant or of a good enough standard.
• The second week will still be collecting content for the magazine. This will take up most of the week. The information which is needed to be collected is photos, interviews and other info. I will also release some information to certain groups to get specific feedback to improve the current magazine plan.
Budget Summary – Employment
• I will be employing:• 1 editor for £18,000 annually.• 1 assistant editor for £16,000 annually.• 2 junior graphic designer as an internship for
the first year . • 3 Journalists for £16,000 each = £48,000• Total = £82,000
http://www.payscale.com/research/UK/Industry=Magazine_Publisher/Salary
Magazine cost
• The magazine cost to produce it’ll cost £8,529.43 to produce 15,000
• The magazine will be 210x297mm, A4 and 56 pages
http://print24.com/uk/product/magazines/
Distribution costs
• 60% of sales will go to me the Publisher• 5% will go to the Distributing company
Seymour• 8% to the wholesalers• 27% to the Retailer
http://www.thecompleteuniversityguide.co.uk/cities/london/
Online Distribution costs
• Online distribution using: http://pixelmags.com/newsite/
• £60 per month for a year• This’ll go to :amazon, Apple, google, Nook,
reader, readly, magzter and zinio. Where they can be downloaded.
• Thus Total $720 annually
Office renting
• London office space for £37.25 per week = £1937 per year.
http://www.gumtree.com/p/desk-space/cheap-rent-desk-space-low-cost-shared-offices-in-london-farringdon-holborn-viaduct-ec1/1099236282
Magazine income
• Altogether in my magazine 6 adverts in my magazine most of them taking up two pages.
• This results in a total of £26,016 advertising revenue costs.
Katz’ Uses and Gratification:
• Personal relationship and personal identity• Relationship – Discussion about artist/festivals• Identity – Compare themselves with others• The interview and articles will meet there
needs by including information about new artists, debates and conversations.
Psychographics
• 16-21• The magazine aims at young males and
females who are interested in going to festivals and clubs. This is majority of students.
Maslow’s Hierarchy of needs
• People are explores and social climbers• Explores are people who are influenced by
social change, so I will be covering news about festivals and artists.
• Also social climbers are people who are materialistically driven so we will include the luxurious life of the most popular artists. Including new products and technology.
Demographics
• The target audience goes into the E, D categories as they are mostly students or unskilled workers who will buy this magazine as they are the youngest in the hierarchy.
• There spending power will then be a lot less so my magazine won’t be too expensive.
• But for the first year it’ll be £4.99 to cover financial costs but I aim to reduce that over time.
Font
• The font of the masthead also has a unique look and has a techno appearance which relates with my genre of music.
• The mood board is colourful and happy which I have transferred into my magazine front cover. The blue and purple swirls is what I have used for my front cover.
Mood board conclusion
• The pink and blue stripes and swirls on the mood board connote lights which can be similar to the ones at night clubs or festival lights.
• The swimming pool is their represent the feeling of summer. The water connotes the feeling of weightlessness which is like being relaxed which is what I want this magazine to connote.
• The paint splatters and explosion are their to connote how bright the magazine is.
Hand drawn front cover 1Strapline
Masthead
Barcode
Cover stories
Other stories
Hand drawn Magazine of inspiration
House styles• The colour scheme is going to be a blue, pink and white. The
magazine front cover is supposed to connote summer and relaxation. The colour blue is supposed to connote the summers sky or a swimming pool like from the inspiration on the mood board.
• I have decided to include pink more in my magazine than any other colour as it should attract more females into reading it as the majority of the readership is male.
• Magazines in this genre won’t use a lot of pink but very dark colour which I think puts off female viewers and my magazine can gain the female readership as other magazines have not adjusted to their values.
First issue – Before and After
ImprovementsThe original front cover wasn’t fit for purpose because of a variety of different reasons which had to be changed. The biggest issue with the front cover was that the cover image was too unconventional as John still had his school bag on and he also wasn’t looking at the camera. So I retook the photo. Now John is looking at the camera and smiling. He also doesn’t have his bag on. Also the mast head as over his head which I was able to put behind him by moving the layers. Another text issue was the cover story font style was too big. I was able to reduce the gap between the letters so it was the same size but didn’t take up too much space. Another improvement I made was that the text needed to be inside the barcode. I did this by inserting a black white box behind the text.
Double Page Spread – First
Improvements
Plan of the magazine
First year profit/loss
Profit (£)Magazine advertisement 260,16Magazine sales 49900Total 79516
Costs (£)
Office space 1937
Posters 42
Facebook 0
Employment 82,000
Magazines 8205.13
Online distribution 720
Total 92904.13
First year £13,388.13 loss
Second year profit/loss
• Plan to have more advertisement in the magazine as it is more popular and it should create more revenue.
Cost (£)
Posters 42
Facebook 4745
Website creation 6000
Employment 108,000
Magazines 5,813.75
Online distribution 720
Total 125,320.75
2nd Proposal - BASS
Proposal:I am going to produce a new music magazine in the sub-genre of dance called ‘BASS’ magazine. The ‘BASS’ masthead connotes the atmosphere in a club and the type of music which is played their and the music genre.Masthead:The font style called ‘Digital Anarchy’, which is a very heavy and bold text which matches my colour scheme. The Dark block text also has random splat of paint on the text. This is to connote paint being thrown or what a glow stick might do if it was snapped.Colour:The colours I am going to be using is a black and probably dark background and the other colours are going to be; blue, pink, green and orange. These ours are going to be neon. The neon looks makes them look like glow sticks which connotes the atmosphere of a music festival especially at night or in the dark like in a club.
Above the line - Promotion
Above the line: £10,000 on an national radio to advertise my magazine across the UK.£190 for a billboard poster for 2 weeks which includes the printing and the placement of the billboard.
http://www.radioadvertising.co.uk/costs https://www.signkick.co.uk/
Below the line - Promotion
Below the line promotion will include Facebook and Twitter as they are free to set up so they as this will be a beginning of my magazine being a free service will help a lot with finance.
Budget Summary – Employment
• I will be employing:• 1 editor for £18,000 annually.• 1 assistant editor for £16,000 annually.• 2 junior graphic designer as an internship for
the first year . • 3 Journalists for £16,000 each = £48,000• Total = £82,000
http://www.payscale.com/research/UK/Industry=Magazine_Publisher/Salary
Magazine cost
• The magazine cost to produce it’ll cost £8,529.43 to produce 15,000
• The magazine will be 210x297mm, A4 and 56 pages
http://print24.com/uk/product/magazines/
Office Rental
For a commercial office in Soho, London to rent is £60 per week amounting to £2,880 a year.
http://www.monmouthdean.com/property/414/14-16-great-pulteney-street--soho--w1f-9nd/
Advertisement Revenue
I will aim to have 10 full page adverts inside this magazine to cover the majority of the costs of the business. The total amount of these costs will come to £15,000.
http://www.insidermedia.com/advertising-sponsorship/data/magazine-advertising-rates
Distribution costs
• 60% of sales will go to me the Publisher• 5% will go to the Distributing company
Seymour• 8% to the wholesalers• 27% to the Retailer
http://www.thecompleteuniversityguide.co.uk/cities/london/
Target Audience
The target audience for this magazine will be similar to my first magazine idea ‘Jump’ as it is aimed towards students between the age of 16-25 as it is part of the clubbing and dance music genre which is mostly listened by younger adults in the E demographic.
Katz’ Uses and Gratification:
• Diversion – This is where the people whom read my magazine do so because they want to escape the problems of everyday life and a constant routine. My magazine will aim to provide them with a calm and relaxing which should release them of the stress of everyday work and problems.
Psychographics
• 15-25• The magazine aims at young males and
females who are interested in house genre music. This is majority of students and skilled and unskilled workers.
Maslow’s Hierarchy of Needs
People are explores:• Explores are people who are influenced by
social change, so I will be covering news about festivals and artists to keep them up to date with what is going on in the genre.
Demographics
• The target audience goes into the E, D categories as they are mostly students or unskilled workers they youngest in the hierarchy and the most likely to buy it.
• Their spending power is very low so my magazine won’t be too expensive.
• But for the first year it’ll be £5.99 to cover financial costs.
Mood Board
Hand Drawn Front Cover 2
Masthead
Headline
Main image
Cover stories
Other stories
Barcode
Pug
Graphic Layout
Image of Artist
Strap Line
Masthead
Main Headline
Cover stories
Barcode
Magazine Flat planMasthead
imagesImage
Advert
Headline
Main text
= image
Cont
ent
Cont
ent
Image
Image
Headline
Main text
Main text
Top of the
charts graph
Image of Artist being interviewed
Main
Headline
Small description
Main Image
InterviewImage
Quote
Interview
Image
Main text Image
Main text
Interview
ImageAdvert
to artist’s
new album
Image
Interview
ImageAdvert
Tour Dates
Competition entry
Free pull out poster
Headline
image Textheadphones
Festival review
image
Headline Headline
Album review Album
review
advertFree CD from
tiestoTour dates
‘BASS’ subscription
advert
List of festivals advert Festival
guide
Next magazine
teaser image
text
Colour scheme
The colour scheme of the front cover of the magazine will be a black background with other neon colours which are; blue, pink, green and orange. These colours are to connote a festival or club where glow sticks are used for everyone together to wave in the air. This should give off the vide of a festival or club to the people who look at the magazine on the shelves. However the double page spread is going to be different and it is only going to be one colour out of the Blue, pink, green and orange as each of those colours are supposed to show a different category in the magazine such as; green means interview.
Front Cover
DPS
Production Plan
• The first week will be focuses on organising what material they are going to create and include to put into there magazine, such as; articles, design, photos and the over all layout of the magazine. Then deadlines will need to made in each department with time too proof read, time to print and distribute. This content will then be gathered throughout the rest of the week and the next. These wont just be the articles which are going to be used but also spare articles to put in to the bank in-case those which are intended to be used aren’t relevant or of a good enough standard.
• The second week will still be collecting content for the magazine. This will take up most of the week. The information which is needed to be collected is photos, interviews and other info. I will also release some information to certain groups to get specific feedback to improve the current magazine plan.
Calendar events
During the summer my magazine is going to heavily make content based upon the various festivals in the season. The main festival is Ultra Music festival in Miami where a whole issue will be focused onto the festival. There will also be exclusive issues like at Halloween and Christmas.
First year profit/loss
Profit (£)Magazine advertisement 260,16Magazine sales 49900Total 79516
Costs (£)
Office space 2880
Facebook 0
Employment 82,000
Magazines 8,529.43
Total 93409.53
First year £13,893.53
Survey monkey
I have email everyone a survey monkey where you can give me feedback on my pitch.
Thank you.