unit 17 outline and guidance

8/9/2019 Unit 17 Outline and Guidance

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Goffs Media Department

BTEC Media Double Award

Unit 17 Media Production

Task&

Assessment


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1 Be able to prepare a proposal for a media product

Prepare: generate suitable idea; write proposal document

Proposal document: appropriate format for sector or sub-sector; product medium,

working title, genre, content, style or approach, audience, lengthLegal and ethical considerations: legal restrictions eg privacy, libel law, defamation, race

discrimination law, data protection, freedom of information, copyright; codes of practice eg

BBC guidelines, press codes of conduct, advertising standards

2 Be able to develop a proposal for a media product

General preparation: eg tasks to be completed, roles to be adopted, teamworking strategies,

techniques to be used, resources required, logistics, clearances and permissions; health and

safety issues eg risk assessments

Develop: research eg content, viability, audience; realise eg draft scripts, final script, mood

boards, thumbnails, storyboard, production schedule, location recces, contributors, talent,sources

3 Be able to create a media product following a proposal

Produce: eg shoot video, edit video, record sound, edit sound, create images, source images,

digitise and manipulate images, write copy, proofread, lay out material, assemble pages,

test, upload

Qualities: technical and aesthetic qualities appropriate to medium, genre and format

Intentions: relationship to proposal in terms of content, style, audience and proposed outlet

4 Be able to review own production workFinished product: compared with original proposal, appropriateness to audience, technical

qualities, aesthetic qualities, content, style

Production process: pre-production eg research, planning; production eg time management,

project management, technical competencies, creative ability, own work, teamwork; postproduction

eg time management, project management, technical competencies, creative

ability, own work, teamwork

Sources of information: self-evaluation; documentation eg ideas notes, notes from meetings,

drafts, production logs; comments from others eg audience, peers, tutors, client

This is what the BTEC Specification requires you to do for Unit 17 - Media Production


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We will work towards the making of a Music Video.

The Outline of the Assessed Unit is:

1. Storyboard an idea for a short section eg 20 seconds of a Music video.

2. Film and edit the short section above.

3. Prepare a pitch to the class for completing this video including:

A Powerpoint which should explain the style of video, how it fits the song, whether or not it

tells the story and why, what is the story of the track & how it sells the song

A written proposal document in MS Word using the headings and format given in the next

slides but also including legal considerations.

A filmed live presentation by the group to explain the powerpoint and proposal.

4. Develop the accepted proposal to include:

Overall project schedule, Mood board, group roles and responsibilities, storyboard, script (asnecessary), location and shooting schedule, risk assessment (health and safety) for all

shooting activities, target audience profile, proposed outlet eg MTV

5. Film and edit the final video.

6. Review the video production using the evaluation questions on slide ?


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Here are the main project headings for use in a project proposal.

Copy this to your document.Then use the sample proposal provided to help write the content needed to complete this template.

Objective

Description

Key messages

Video Development Process Overview

Phase One: PlanningPhase Two: Production

Phase Three: Post-Production

Phase Four: Mastering and Distribution Production Time-Line.Summary

Budget ofEstimated Costs

Consulting/Scripting and Pre-productionLocation Production

Graphics & MusicEditing, Digitization, DVD and Web movie Creation

Total Budget

With acknowledgement to www.dvworkshops.com


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Walnut View Police Recruiting Video Project ProposalSeptember 2006

Objective:

Develop and produce a Video program for use in attracting Police officers to the Walnut View Police Department.

1- 7-12 minute police recruitment video

Description:

Using documentary film techniques, the recruitment video will show the real-life job of an officer in the WalnutView Police Department.

We will profile rookies who have been in the department for under two years, seasoned officers with 7-10 yearson the force and special operations officers. The police chief will address the potential recruit, and the Mayorwill communicate his personal commitment to the police department. The film will also highlight the quality oflife in the city of Walnut View.

Key messages for the police recruitment video will include:

Multifaceted team approach to fighting crime in Walnut View

Opportunities to learn investigation skills, and conduct your own crime scenes investigations, and follow-upAdvanced, High tech equipment, and training on this gearOpportunity to participate and be trained in special swat teamsHuge Community support and respect for Officers.Walnut View-the City..Restaurants, entertainment, proximity to San Francisco.



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Video Development Process Overview

Phase One: Planning

Research real-life Patrolmen to feature in videoCoordinate and pre-produce locations and schedule shooting days/nights.

Create rough outline

Phase Two: Production

Film all scenariosThis includes multiple "Ride-alongs" with officers selected to participate.We may film at least four officers, and select the best for use in the DVD.


Complete rough edits of DVD for Client review.Incorporate client feedback. Re-edit video, submit for client approval or changes, then finalre-edit and approval.The editing and filming is a collaborative team effort with filmmaker Aron Ranen and WalnutView Police Department.

Phase Four: Mastering and Distribution

20 DVDs are delivered for each version. Files are also delivered for use with CDs and WebDeployment.



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Video Development for a music video

Phase One: Planning

We will storyboard the complete video, research suitable locations for shooting the video and

prepare a schedule for organising all elements of the production process. This will include

alternative shooting dates to use the right weather conditions for particular shots.

Phase Two: Production

Film all scenes using

mini DV cameras and tripods where appropriate.


Complete rough edits of music track using iMove software. Present to Client in QuickTime format

for review.

Incorporate client feedback. Re-edit video, submit for client approval or changes, then final re-

edit and approval.

Phase Four: Mastering and Distribution

1 DVD copy delivered to the client for approval. The video is likely to be made into mulitple

copies for sale and offered for sale as a download.


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Production Time-Line.

September 2006 - Phase One beginsOctober-November 2006- Phase One and Two are completed

December 2006- Phase Three and Four are completed

Note that timing may change due to availability of people and locations.

SummaryBy showing the real-life experiences of new and seasoned veterans, the viewer will getan honest picture of the work involved. The result, officers who will stay with the

department for an extended period of time.period of time.



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Walnut View Police Department Recruitment Budget

Consulting/Scripting and Pre-production $1,900.00Location Production $4,600.00Graphics & Music $ 900.00

Editing, Digitization, DVD and Web movie Creation $7,400.00

Total Budget $14,800.00

Travel Expenses will be billed seperately

(This is a first proposal budget estimate..some clients may require more details)



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Be able to review own production work

Finished product: compared with original proposal, appropriateness to audience, technical

qualities, aesthetic qualities, content, style

Production process: pre-production eg research, planning; production eg time management, project management, technical competencies, creative ability, own work, teamwork; postproduction

eg time management, project management, technical competencies, creativeability, own work, teamwork

Evaluation questions:

1. How does your finished product compare with your original proposal? Is it

appropriate to your target audience? How do technical qualities compare?

Is the style and content what you expected?

2. How well did your pre-production work (research, planning, technical skill)

prepare you to make this production?

3. What practical issues did you face (time management, teamwork, creative

ability of the team)?

4. What differences did post-production work make to your piece? How well

did the team function in the post-production stage?

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