BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Distinction grade task:

On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report.

For whatever reason, it is quite poorly written.

You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English.

You may also alter the layout if you think it could be improved but the overall impression must remain formal.

Task 2C3

Client advertising proposal is a document presented by a business to their respective

clients proposing the plan of an advertisement regulation. Such a document should be

prepared with utmost precision so that no necessary points related to the particular

plan are missed to be stated.

Sample Client Advertising Proposal

Client advertising proposal for the new range of Lucy Herbal Skin Product

Proposal Presented by: Mac Schaffer

Advertisement Coordination-Head

Lucy Cosmetics Ltd.

Proposal presented for: This proposal is presented to all our existing and prospective

clients proposing an advertisement plan for marketing regulation of our new range of

products.

Proposal submitted on: 9th January 2011

Overview of the latest product:

This newline of “Lucy Herbal Skin Product” evolved from extensive research on

corrective, curative and potential healing properties of various herbs, their oils and

extracts that are useful for both skin and hair. Recently these products got approved

by the International Dermatology Standard, UK.

They have certified that the product is extensively useful for rejuvenating the skin and

hair cells and help in nourishing from the inside out.

Advertisement Plan:

We have planned to promote this new range of products through renown beauty

magazines and newspapers including: Holland&Barrett, Vogue, Boots Insider,

The Guardian and The Times.

We have a plan to hold a promotional event at various places just before the

launch of our new product in order to promote the product to a large number of

people.

Advertisement process can be regulated through various television channels

also. These will include Channel 4, ITV and Living.

Task 2C3

Total cost estimated for advertisement regulation is approximately $24600

Advertisement regulation would be commenced from: 26th January 2011

Product released date: 1st February 2011

Last date of proposal acceptance: 18th January 2011

Task 2C3