unit 2: managing financial resources and decision
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Chapter: 1Introduction
Day by day the competition within the business world is increasing with a
fast speed. So, now every business organization is trying up their best to
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compete with each other nec" to nec". #ut, if any organisation does not
utilize the sources of $nance for their di%erent funds and does not search
out for any reliable source for getting $nancial support, the organization
will not be able to manage or, run the business properly. &rom thebeginning of any business the $nance sources are the $rst prior able
factor. 'ot only that, the day to day running e(penses are also done by
the help of the $nance. )he salaries of the employees, their incentives,
the e(penditures for the e*uipments and so on are needed to be $nanced
by the funds of the organization.
)here are many $nancial sources for every business. +e have classi$ed
them into two sections: (ternal and internal. #oth sections have many
resources to get funds for running a business properly.
So, it is most important to plan the $nancial side of the business to be
able to "eep up the progress of the business. (cept this, if the $nancial
position of any business is not in a proper $gure the management of the
business will face huge draw bac"s.
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Chapter: -#ac"ground of the Study
-.1: b/ectives of this study: )here two types of ob/ectives of the
study.
Broader objective: )he broader ob/ective of this study is to understand
the importance of $nance for business.
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Specifc objective: the speci$c ob/ective of this study is to e(plore the
sources of $nance which are available to a business and another ob/ective
is to understand the proper implications of the sources.
-.- ethodology: &or ma"ing this report we have used +ebsites of the
company which we have chosen to analyze. +e have also used 2oogle as
search engine.
-.0 3rea of the study: +e collected information from )he o4cial
website of De""o group.
-.5 )arget group: &emale customers, who are aged about -1 to 56.
-.6 Sources: +e collected the information by using the corporate
website o Dekko group.
-.7 Scope of the report: )hese topics mainly deal with the things we
did during the ma"ing of this report. It is basically the overall view of the
De""o group8s $nancial planning for their business. During the study we
have gathered lot of ways of information of their business process and
$nancial sources.
-.9 imitation: )o ma"e this report we had some limitations. +e couldn8t
use the di%erent boo"s of business. +e had to use only 2oogle as search
engine to get the information our chosen company.
-.; <ationale of the study: #en/amin fran"lin said, “ An investment in
knowledge always pays the best interest.” (amous-ben-ranklin-
quotes-mone-fnance!
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Chapter: 0
rganisational overview
0.1 Company pro$le: De""o group is doing the business of
manufacturing and mar"eting of biscuits, snac"s, stic"y noodles, powder
drin"s, chutneys, oils and basic spices for over ; years. )hey also e(port
their products, especially the spices to 10 countries of the world. )heir
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manufacturing location is at Savar and their other departments li"e,
mar"eting, $nance, sales, commercial, I) and human resource managing
departments are located in their main head o4ce in Dhanmondi -9 =old>,
Dha"a.
0.- b/ectives of De""o group:
? Deliver ++ through taste? Spirit of &amily and &un
? mbrace and Drive Change
? #e 3dventurous, Creative, and pen@inded
? ursue 2rowth and earning
? #uild pen and Aonest <elationships +ith Communication
? #uild a ositive )eam and &amily Spirit
? Do ore +ith ess? #e assionate, Aonest and Determined
? #e Aumble =de""ofoods.com.>
0.0 ission:
)o provide great taste and deliver best to everyone. =de""ofoods.com.>
0.5 Bision:
ur goal is to ensure the availability of healthy food options for all parts of
the society. ur vision is to meet customers8 e(pectations and ma"e food
an easier, healthier and more en/oyable component of life.
=de""ofoods.com.>
0.6 roducts: De""o spices, De""o biscuits, De""o ascha,
De""o instant drin"s, De""o noodles, De""o snac" pac", De""ooil, De""o chutney.
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&ig:1: roducts of De""o
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Chapter: 5
3nalysis and Discussion
&or this report as we have chosen De""o group to wor" with, we have
$rstly identi$ed the e(ternal and internal sources of $nance to e(tend
their business.
De""o &oods imited is engaged in the manufacturing and mar"eting of
#iscuits, Snac"s, Stic" 'oodles, owder Drin"s, Chutney, ils and #asic
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Spices. )hey are *uite well "nown and in a competitive position in the
branded biscuits business both in #angladesh and abroad. )heir
manufacturing site is situated in Savar along with 16 employees
wor"ing over there. )hey also produce some of the best "nown creamvariants, plain and ingredients based biscuits. Since maintaining good
*uality products is their ma/or obsession, the *uality of their food products
provides the premium degree.
"ask:# $dentifcation and evaluation o Dekko%s internal and
e&ternal sources o fnance:
$nternal Sources o 'inance:
ersonal Savings: It is the amount of money which is being used by the
owner of the company to settle down hisher $nancial problems. Since
Dekko foods limited, is a private limited company which involves lots of
shareholders and it does not run by a single owner so personal savings
will not be a suitable source of $nance for De""o.
)etained rofts: +hen a company distributes all the dividends among
its shareholders, the remaining part of the pro$t is retained pro$ts. It is
also "nown as undistributed pro$ts of a company. 3s Dekko is a
developing food industry in #angladesh, so to capture the whole mar"et
they need to open more outlets inside the country. In that case, they use
their retained pro$ts for their company8s development.
*orking +apital: It is the sum of money that a business uses for its dailypurposes. It ensures that su4cient cash is available to meet day to day
cash re*uirements. 3 company gets this amount of money by deducting
all the current liabilities from its current assets. Dekko uses the wor"ing
capital by giving the wages of the labor every month and other
miscellaneous e(penses which includes their day to day activities.
Sale o f&ed ,ssets: &i(ed assets are the valuable items for every
company. )hese assets can be sold to raise $nance in typical situation for
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the business. +ith the help of selling $(ed assets a business can pay@o%
its debts and even $nance new activities. Dekko faces some $nancial
losses and to recover that loss of the business they sell their unused asset
which is a good source of $nance.
&ternal Sources o 'inance:
rdinar s/ares: Shareholders who are the owner of the company and
have the voting rights and have bear the loss and pro$t of the company.
3s Dekko is a private limited company they cannot issue ordinary shares
and they do not use this source of $nance.
reerence s/ares: )hese shareholders are the people who are not the
owner of the company and do not have to bear loss and have no voting
power but still the company have to pay dividend to their preference
shareholders even if the company are ma"ing small pro$ts. Dekko has
preference shareholders within their organization. )hey /ust issue shares
for their employees.
Debentures: It is a long term source of $nance with $(ed interest rates
and it has to be paid to the creditors on time even if there is no pro$t.
aunching new products is *uite costly and Dekko uses debentures while
introducing any new products in the mar"et.
Bank overdrat: It is a short term credit facility provided by ban"s to
withdraw more money than their ban" account balances hold. Dekko uses
ban" overdraft while giving the payments to their suppliers as the ban"
account does not have enough money all the time to pay them.
0oan: It is a large amount of money borrowed from the ban" by giving
interest every month. Dekko ta"es ban" loan for buying $(ed assets and
to e(pand their business. It is very useful source of $nance.
0ease: )his is a long term source of $nance. It is also "nown as long term
rent. )his long term rent can be ta"en for a long period of time and being
used in the business in returns of money. Dekko too" lots of land in leasewhile starting up their factories and manufacturing operations.
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1enture capital: )he Company which invests in other developing
companies to promote and in e(change they too" shares of the pro$t
made. 3s Dekko is doing *uite good business in #angladesh so they do
not need any venture capitalists.
"rade credit: +hen a company buys raw materials and other essential
items in credit and pays the money in later date is "nown as trade credit.
)rade credit is a short term e(ternal sources of $nance. Dekko uses trade
credit while buying raw materials from other businesses and pay them
later.
2rants: )he amount of money or fund given by the government to any
company to bene$t the community. 2overnment gave grant to Dekko for
opening factories in di%erent parts of #angladesh to diminished
unemployment.
"ask: 3(a! , new e&tension decision or Dekko group.
De""o group is manufacturing and doing mar"eting in the $eld of foods
and beverageF they can try up to e(tent their business with a new
decision. ,s4 investment counselors o Summit ltd. +ompan4 we
suggest Dekko group to e&tend t/eir business wit/ t/e marinated
ro5en oods6 w/ic/ would contain t/eir own manuactured spices.
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'ig: 3: 'ro5en oods
(b! ,nalsing t/e potential sources o fnance to e&ecute t/e
decision and t/e impact o t/ese sources in t/e downward
economic trend in t/e econom.
)he sources De""o group can use for e(tending their business are, bank
loan4 lease4 trade credit.
Bank loan: Dekko group can ta"e $nancial help from the ban"s. 3nd
they would need to repay bac" that money after a certain period of time
with a $(ed interest rate. )hey can ta"e the loan to buy the machineries
and necessary e*uipments to produce the frozen foods.
0ease: Dekko group can ta"e lease any area to use as their production
area for the frozen goods.
"rade credit: Dekko group can get support from their respective
suppliers. )hey can also ta"e the raw material for the frozen foods from
any new suppliers li"e, they can ta"e the chic"en from ,tab frm or
B),+ frm. +hen the suppliers will $nd the company reliable and has a
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good transaction, they would help the De""o group in producing the
frozen goods.
)here are also many other $nancial sources for Dekko group to raise the
funds for their new business e(tension. #ut, these sources would not be so
easier way to run the business.
1enture capital: 3s the Dekko group is e(tending their business through
introducing the frozen foodsF they won8t need to ta"e help from the
venture capitalists. Benture capitalists invest in those businesses which
are going to operate any new department.
2rants: )o get the grants from the government Dekko needs to do the
business more widely.
"ask 7 (a!: $mportance o fnancial planning:
3s an Investment Counselor for us $nancial planning will help determine
short and long@term $nancial goals and create a balanced plan to meet
those goals. ay be ro$t will always not be stable for a business in same
height but to maintain that pro$t $nancial planning will help to guide in
future. So $nancial planning is called a bac"bone of a successful businessand $nancial planning is very important for each and every business.
)here are some important points which have to be followed in $nancial
planning.
+as/ 'low: #usiness has to ta"e care of cash Gow and have to do early
budgeting. Cutting the e(penses, ta( planning and monitoring spending
habits as much as can will help a lot for cash Gow.
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+apital: )here should be a good capital base for shape a better $nancial
planning in future so that anyone can get interest easily to invest on the
business because, capital is one of the main element for starting a new
business.
$ncome: 3ll the income should be dividing in ta( payments, e(penditure
and in other monthly e(penses. <est of the money which will leave would
be the savings. So that it can help in futures and increase cash Gow.
'amil Securit: i"e before when a wor"er retired they used to get a
nice amount of pension which seems to be gone nowadays. In this case
family futures security depends on $nancial planning and also can get
help from di%erent "ind of policies which can smoothly $nd in mar"et
these days.
$nvestment: 3 better investment planning can ta"e the goal from the
dreams into the realities. Hust have to choose the right investment policy
in right time with planning.
Standard o 0iving: 3s li"e as family security, maintaining a good *uality
of living also depend in $nancial planning. +e never "now the future.
3nything can happen with the head of the family or may be lost income.
So having a savings through the family $nancial planning will help a lot
when it will need the most. It will wor" as a shell in hard time and improve
the familys standard of living.
'inancial 8nderstanding: Aaving full of control of $nancial lifestyle one
can easily have a ris" free investment in future and can retirement plansfor future with $nancial understanding and planning as well.
,ssets: #y $nancial planning have to ta"e care that build an asset would
not be une(pected $nancial burden on future. +e will forget in the /oy of
having asset but that may be able to come with liabilities. If we have a
proper plan of $nance from the beginning then easily can get the true
value of an asset.
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Savings: Savings can help in so many purposes in future. &or childrens
education, for retirement planning and une(pected emergency
occurrences can happen in any time. It has to be always very li*uid so
that it can be easy to convert that fund into cash and can be used.
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Chapter: 6
Case study
"ask 7.3 (a!: , situation w/ere Dekko aced cas/ in9ow and
out9ow problem.
In Huly -11, De""o faced an unwanted situation. 3s, de""o company uses
the )urmeric which are produced in the hilly area of Jhagrachari, which is
about 17,s*ft. During the rainy season all of a sudden the area where
the turmeric is being produced got Gooded and thus, they faced a huge
loss in the production. )hen, they again too" lease another area where
they started to produce the turmeric. During that time, they sold half of
their previous land. n that month, De""o faced loss of about 56 lacs
ta"a.
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ul ,ugust
Balance #& 1, ,
3dd: Cash receipts
Sales 1, ,
Sales of assets 0, ,
)otal <eceipts: 6, ,
ess: Cash payments
urchases 0, ,
)a( 1, ,
Interest 1, ,
)otal payments 6, ,
'et cash Gow: =56, ,>
'ig: 7: Sample cas/ budget
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Chapter: 7
&indings
"ask 7.3 (b!: "/e steps w/ic/ are s/ould be taken b Dekko to
overcome t/e situation.
anagement of De""o Company needs to prepare the budget
or the cash Gow more e4ciently. )hey need to do mar"eting on their products to attract or
grab the attention of general people.
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)hey need to ta"e trade discounts from the suppliers , which
can help them to reduce the operating e(penses. )hey need to focus more on their other products. )hey can ta"e debentures provided they should pay the
interest in time, ta"ing long term loans will help them to
$nance the de$cit they have incurred for the month of Huly.
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Chapter: 9
<ecommendations
"ask ;: Sources to get t/e reliable inormation or di<erent
e&ternal parties.
3 business cannot run by only one. )here are so many internal and
e(ternal parties involved in every business. 3nd every person involved
with the business can see the business8s $nancial statement or
information for their own necessary. eople who are not related directly
into the business but involved with it anyhow are called e(ternal users orparties, they include investors, suppliers or trade creditors, lenders,
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customers, government and they use the $nancial information to satisfy
their di%erent needs for information.
ressure 2roup: )hey are interested about the information because it
will help them determine whether the business is following the ethical
rules such as policies regarding treatment of disabled or payment of
creditors. De$nitely they want to ma"e sure that the business is not
e(ploiting the rights of any sta"eholder and they might decide to
pressurize the company operate in accordance to the rules re*uired to be
followed.
Suppliers or trade creditors: Suppliers or trade creditors are
interested for the information that business is eligible to pay their
obligation when they become due. )hey also want to "now about
business8s li*uidity.
0enders: )hey see" information that company is able to pay liabilities
when it comes mature. If it is loan then they want to "now company can
pay their interest on time and others information as in companies
pro$tability, li*uidity.
+ustomers: Some time customers have a long term involvement or
dependent on the company. 3nd get interest in information to "now about
the business stability. Customers also want to "now companies $nancial
history to ma"e sure they are choosing the best one for them.
2overnment: 2overnment are re*uire information to see that company
are income ta( payable and also paying other ta(es and maintaining otherpolicies regularly and not brea"ing rules.
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Chapter: ;
Conclusion
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In this report we have discussed about De""o8s internal and e(ternal
sources of $nance. Aere we have mentioned about De""o8s e(tended
pro/ect and also discussed about their di%erent e(ternal parties.
De""o is committed to diversity in a wor"ing environment where there is
mutual trust and respect and where everyone feels responsible for the
performance and reputation of their company. )hey are committed to safe
and healthy wor"ing conditions for all employees.
De""o is providing suitable products and services which consistently o%er
value in terms of price and *uality, and which are safe for their intended
use. roducts and services will be accurately and properly labeled,
advertised and communicated. De""o is establishing mutually bene$cial
relations with their suppliers, customers and business partners. De""o is
ma"ing continuous improvements in the management of our
environmental impact and to the longer@term goal of developing a
sustainable business.
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