Media Utilization at UTMB Health School of Nursing

Miriam P. RodríguezRoxann GroverGwendolyn J. Simmons

Media Utilization & The Instructional Design Process

Media Utilization is the use of media to convey a message, usually instructional, to obtain a desired outcome from a defined audience and setting while addressing learning styles and available mediums.

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Media Utilization at UTMB Health SONThe University of Texas Medial

Branch of Health School of Nursing is dedicated to the using the framework provided by Instructional Design and Technology to make the most use of the Media Rich Resources at its disposal.

History of UTMB Health SONLocated at 1100 Mechanic,

Galveston, TX 77555-1029Recently celebrated its 120th

anniversaryOldest school of nursing in the

Southwest

UTMB Vision“The University of Texas Medical Branch School of Nursing is committed to ensuring its position as a leader in nursing education through the development of innovative educational programs that prepare graduates to meet the health needs of society in the 21st century” (Chaisson, 2011, para. 1).

Office of Educational Technology

Most programs offered online

Classroom based coursed are web-enhanced

Nursing Interprofessional Simulation Center

eCamp training

Creative Common License

NISC State of the art facility

that provides an interactive environment that simulates a variety of clinical settings. Resources available to all nursing students have been selected in order to facilitate the acquisition of nursing knowledge and skills which in turn link education, research and practice. (UTMB Health School of Nursing, 2011, para 1).

UTMB MissionThe mission of The University of Texas Medical

Branch School of Nursing at Galveston is to provide scholarly teaching, conduct innovative scientific investigations, provide state-of-the-art, culturally relevant patient care, and contribute to the health of the community through professional and public service. The concepts of health promotion, human response to illness, and healing practices provide a framework for all School of Nursing activities including teaching, research, patient care and service commitments (Chaisson, 2011, para. 2).

Identifying, Selecting, and Utilizing Appropriate Technologies to Fulfill MissionOnline Education

◦ Variety of resources

Simulations◦ Sim Man◦ Partial Limb◦ Interactive

Computer Simulations

Demonstrations◦ Video Lessons

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Electronic Resources Through Academic Resources The mission of Academic

Resources is to create access to scholarly information and develop innovative knowledge management services and products that support and enhance learning, teaching, research, patient care and public service activities of the University of Texas Medical Branch and the community it serves (http://ar.utmb.edu/ar/ARHome/AboutAR/tabid/131/Default.aspx).

Academic Computing Academic Technology

Center Classroom Services Graphic Services Moody Medical Library Online Testing Center Photography Printing Services Quick Copy PDA eCamp

Available Resources

Academic Computing Academic Technology Center

Maintains the course management system

Provides custom programming services

Available for consulting and support

Library Services Photography

Services

Supports the design and development of curriculum and multimedia instructional material for a web-based environment.

Develops and supports online presence

School related Photography & Videography

Available Resources

Graphic Services Photography

Help students create effective, professional and affordable projects.

Work on and off campus to provide any Event, Clinical, Product, or Portrait

Available Resources

Moody Medical Library Online Testing Center

Facilities for computer-based testing.

Provides a variety of online resources to help students and staff conduct research on any topic.

Available Resources

Printing Services Quick Copy

Assists with any printing need.

Printers and photocopiers are available, for student use, for a nominal fee.

Available Resources

Classroom Services PDA

Assists with room reservations and audio/visual needs

Certain programs have replaced their traditional textbooks with PDA Software

Available Resources

eCamp Telemedicine

Each semester new students are invited to attend an eCamp training session that shows them the technology they will use in nursing school.

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Communication

Web coursesVarious

newslettersEmailsPublic web siteInternal web siteBlogs

Future Resource Acquisition

SpecialistsCurriculum

CommitteeAcademic

Computing

ConclusionMedia UtilizationInstructional

Design and Technology

UTMB Health SON

References Association for Educational Communications and Technology (AECT). (2001). 7. What

are the Initial Standards? Retrieved from http://www.aect.org/standards/initstand.html)

Balleza, M. B. (2011, April 13). Sim man: A patient with patience. UTMB Health: Impact Online Newsletter,  Retrieved from http://www.utmb.edu/impact/article.aspx?IAID=339

Chaisson, K. (2011). Nursing Interprofessional Simulation Center. UTMB School of Nursing. Retrieved from:  http://www.son.utmb.edu/nursingsimulationcenter/home.cfm

Nurse Education. (n.d.). Texas needs nurses. Good Samaritan Foundation. Retrieved from: http://www.gsftx.org/texas-needs-nurses/

Reiser, R. & Dempsey, J. V. (2012). Trends and issues in instructional design and technology (3rd ed.). Allyn & Bacon.

Rice, R. E. (1992, November). Task analyzability, use of new media, and effectiveness: A multi-site exploration of media richness. Organization Science, 3(4), 475-500. Retrieved from http://www.jstor.org/stable/2635112