Unit 29 Music Video ProductionP1 M1 D1

Tommy Cleggett

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ContentsPage 3 - Promotional

Page 4 - Extension of income

Page 5 - Extension of outlet

Page 6 - Synergy

Page 7 - producers strategies and conclusion

Page 8 - 11 Appendix

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Promotional

a promotional music video is a tool where a band or artist use the music video to promote there music and albums. They also use the music video to show of the artist talent and how they can use them to benefit an audience and to keep the fans entertained within the music which they produce.

Fleur East’s Sax is a good example for the idea of what she can produce and her talent of being able to dance and sing within her live performances. (1) the music videos in which she has released is very 80s styled with a very dramatic Michael Jackson theme within her dance. Using the idea of creating music very similar to Michael Jackson is a super way to get many fans knowing how world wide he was and the amount of money in which he has worked towards.

Sick Like Me by In This Moment is also another music video in which shows the artists talent with the singing and the artistic side of her work but the album is promoted skill fully within the music video (2). I first found Sick Like Me on the album Black Widow and when I heard the song I knew that the music video would have an originality, when I watched the music video I knew that its the music video which sums up the whole album within the music video.

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Extension of income

Extension of income used within a music video is a technique where artists release music videos to promote the band or an album which has been out for years or months. It also is where a band or artist is remembered by just one of the music videos which then allow them to have a bigger fan base and money income.

Lady Gaga Poker Face was a music video in which started her career and the different styles in which she would bring forth towards the public. Lady Gaga is well know with the poker face music video with 261,217,175 views to date this allows her to be who she is and what kind of a person she is within her fan base and to include her fans to create

her music videos. She also dances and acts which allow the fan base to rise along with her money income.

Hotline Bling by Drake is a music video which was brought out within 3 to 4 months after the song was released as a single. Without the music video I do not believe many of the public would of known about this song. Another way many people found out about this song was the fact that people began to create parody’s about his dancing and the idea of the music video based on the song.

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Extension of outlet

Extensions of outlets is were a music video would of been played on a music channel like top of the pops or and MTV which is not a music channel any more. It is also when the bands or artist partner with MTV and other music channels which then release the music on certain channels and times depending on the genres and artists.

Boggles Video Killed The radio Star was the first music video to ever played on MTV when it was a full music video. Based on this situation in which they received and completed the song is still listened to this

day. Nicki Minaj and Will I Am also used the intro to the song as a part of there own song. This was a huge success for them and then had people look at the original song which then raised the boggles fan base and money income.

In This Moment released a song named “Whore” there was controversial problems when they released the song not knowing whether it is acceptable to be played under the time of 9 o'clock because of the name but the word whore was not supposed to mean what it does it was to resemble the idea of not caring what others think. They then had to go by using the regulations of the radio stations and had to be played after the time of 9 o'clock on some radio stations.

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Synergy

Synergy is when two media's would work together including music videos promoting a film throughout the song and the music video. This will help the song writers/artists to promote there song and also the film or TV series. Within the music video it could always have glimpse of the movie within them to promote the movie even more.

Decode by Paramore was a very popular one which was featured in the Twilight series which became very popular. Within the music video you see many snippets of the film (1) which promotes the song and the

movie. Many believed that the song fitted within the music very well and allowed the fan base spread between the Paramore and twilight which gave more money income to the film and the band featured.

Ellie Goulding love me like you do is another great example which featured many snippets from the Fifty Shades of Grey film which was a huge success and was promoted brilliantly within the music video. They have used the colours which are represented with love and the movie s tone (2). This song was a huge hit and so was the film throughout many country’s.

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Producers strategies

Producer strategies may differ based on the artist or band. You have major labels, independent artists who are signed to a small labels or are completely independent with budgets for there music videos. You then have artists who have no label because it is easy to upload music videos to YouTube for free which then fans can find them easily.

Vevo is a major label which is teamed up with Sony Music Entertainment and Universal Music Group who then upload music to YouTube. They use advertisements at the beginning of each music video to then produce and promote different styles within the music industry. This then gives the music video a place to promote there band to have a bigger success.

Brandon and Leah is one good example for the idea of an independent labels who are with a smaller label. When you watch some of the music videos in which they have created they are used with a smaller budget than some of the major label artists/bands. Showstopper Music video is a definition of an effective but cheaper music video (1).

Our last night is a great band which upload there music and music videos to YouTube. The music videos which they film are mainly them within there recording studios and playing the guitar and drums and them singing (2). Know that there fan base has risen and that they are now getting more money income they have released a budgeted music video which can be easily filmed in different places with different effects added by editing software.

To conclude the many ways of producing a music video to get a wider fan base and money income can be done easily but effective. YouTube is a great start for many artists who have no way of getting hold of a record label. Although it costs to have different well known company props within a music video it creates a better music video were a member of an audience would recognise and will spread throughout the fan base and other audiences.

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Appendix

Promotional(1)

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(2)

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Synergy(1)

(2)

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Producers strategies(1)

The Song Lyrics are written over his body to make it a music and lyrical video.

(2)

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