unit 4- business communication
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Unit 4- Business Communication. Written. Information. Kirsty Liu Marketing Exec. Verbal. Can come from a variety of sources. The effective business will consider and utilize information from all sources before making business decisions. - PowerPoint PPT PresentationTRANSCRIPT
Unit 4- Business Communication
Information
Can come from a variety of sources. The effective business will consider and utilize information from all sources before
making business decisions.
What ways could a business like Jack Wills find use information?
On Screen
Written Verbal
Web-based
Multimedia
Kirsty LiuMarketing
Exec
Why? What is the purpose?
- Updating knowledge
- Informing future developments
- Strategic direction and SWOT analysis
- Offering competitive insight
- Communicating sales promotions
- Inviting support for activities
Internal & External Sources
Internal & External Information made available by individual departments such as:
-------
Data & statistics
- ------
Task 1- What are the internal departments/functional areas involved with
providing information? What information may be relevant?
Internal & External Information made available by individual departments such as:
-------
Data & statistics
- ------
Task 2- What are the external sources of data? Also, be specific in WHICH ones are relevant to Jack Wills, for example WHICH trade groupings
would interest JW?
I have sent you the assignment brief & some website links via Edmodo. Have a look on the
websites and make notes on anything you think may be relevant in our work. Key information, data, statistics etc. Remember to reference the
sources of your information.
WHO Question Further Research?Kirsty In what way does Jack Wills use verbal
information?
Staff What written information do you get about your customers?
Staff What is the onscreen information that you have in store?
You What multi-media does Jack Wills utilise? In-store computers? TV Advertisements etc?
You What do you think of http://www.jackwills.com/en-hk/home
You / Staff Is Jack Wills embracing or entering the Asian market?
Kirsty How much freedom do you have to use local information & promote a ‘Hong Kong’ Jack Wills.
You What is the purpose of the icam in shops? Fun or research?
Staff / Kirsty Who is Jack Wills target market?
You / Kirsty What is Jack Wills mission statement
You How many logos to Jack Wills have?
You What is Jack Wills strapline?
Kirsty How do you communicate with customers outside of the store to promote Jack Wills across Hong Kong?
Kirsty Does Jack Wills HK do anything different to UK?
Kirsty Does Jack Wills HK have a Hong Kong based marketing department?
What are the purposes for Jack Wills gathering/distributing information?
Why is this important to Jack Wills Hong Kong
To update their knowledge
To plan for future developments
To contribute to SWOT analysis
For competitive insight
To communicate promotions (distribute)
Where does Jack Wills internal information come from?
What sort of information can each of these provide?
Finance department
Sales department
Human Resources department
Production department
Marketing department
Customer services department
M1Now that you have identified the information used in Jack Wills, you thought it would be useful to analyze the reasons behind the choices.
Add to your presentation• Analyze- What does this mean?
• Why the type of information was used • Why the source of each type of information was chosen & how this is
relevant to JW
VerbalWritten
D1Add to your presentation materials, an evaluation of the appropriateness of the information used to make strategic decisions at Jack Wills.
You must use at least 2 sets of information that have been used to make a business decision. How appropriate is the information source in making these decisions?
Evaluate- What does this mean?
Submission Date: Fri 6th