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a n  c aya aw n

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Monday, November 26, 2012 2

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The 

o en a y of  MICE in Thailand

SuccessThailand ‐ The Appropriated Place to Arrange MICE 

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Business 

Component By working process

Bosiness BuyerSupplier

 

Organization

MICE BusinessBy Related Business

Organizer 

& Food BusinessContractor

 

Entertainment 

Transportation Other Related 

Business Business

 

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 Indirect revenue for many careers 

To 

push 

the 

revenue 

from 

tourism 

in 

whole 

year 

To stimulate service standard adjustment o suppor  goo   mage  o  n erna ona 

To motivate

 business

 tourists

 for

 returning

 

To bring new knowledge & techno into country

To 

trend 

on 

good 

environmental 

preserving 

o  eve op  a an   as cen er o  nves men   n reg on  n erna ona

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Importance & AdvantageRevenue

 from

 foreign

 currency

Create  job & expand revenue to businesses 

Indirect revenue to many careers 

Income tax

 to

 government

 and

 another

 business

Support country’s image in order to be HOST

Promote host country after MICE

Develop potential

 (ability)

 for

 personal

 

Push to increase standard of service industr 

Push to cooperate between public & private sector

Rising revenue

 in

 traveling

 Expanding base in tourism of  higher travelers

Chance to learn new academy 

eop e ge  ene s  rom governmen s  nves men

Set new

 business

 &

 traveling

 market

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MICE different from LEISURE

Definition of  MICE

 

MICE in EU & US

Strengths about MICE in Thailand 

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BE.2545: TCEB 

TCEB – main department of  MICE marketing

‐ ga n revenue  rom  g er mar e

‐ need to be CENTER of  MICE

‐to

 point

 “Non

 Stop

 Service”

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E t li h D v l n w inn v ti n f r MICE 

Bangkok: BKK APT, BTS, MRT and Convention Hall

 

Expanding Size: Impact Convention Center

MOU of  Free Tradeo  e   e  conom c  ra egy: 

Agriculture, Food & Beverage, Fashion & IT

Based clients: 3,000 Inter Companies & careers association 

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BE.2520: Thailand was member of  CCA

 

12 powers of  MICE in Thailand

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Meetings Facilities

50,000 Hotels/300,000 Rooms with inter standard

 

Develop Infrastructure: accommodation

Ability &

 Experience

 

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Diversit   of  tourist attraction 

Variety of  merchandises & souvenirs

Interestin 

uni ue culture

World’s Kitchen

Man   of   olf  clubs

Others: expenditure,

 hospitality,

 organization

 

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The accom lishment of MICE in Thailand is 

“The Readiness of  Staff’s Quality” 

ua y o  uca on  

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Easy trans er to MICE p aces 

Modern IT

Diversity of  business infrastructure 

Stable political

 situation

 in

 capital

 &

 local

 

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Variety o  stan ar   o gments 

Expanding development

 of 

 airport

 

Development of  communication access

’ 

Many experience

 to

 be

 MICE’s

 organizer

’ 

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 – 

*The middle area

*

*We are host*Rich of  culture & nature

*Full of  facilities

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เปนศูนยกลางการปกครองเจริญและทันสมัยท ่ีสุด

ศูนยกลางธุรกิจมีรูปแบบการทองเท ่ียวครบถวน-หอประชม Ban kok Convention Center

‐The

 United

 Nation

 Conference

 Center

‐UCC

‐

‐Impact Exhibition Centre

 

‐5 Star Hotels 

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T e weat er is strengt

Diversit 

of  tourist

 attraction

Center of  Northern region

 

‐5 star hotels

‐convention in universities

‐

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‐

‐Hadyai is

 the

 center

 of 

 economy

‐Near neighboring country 

‐

‐PSU Convention Center

‐Many airports

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‐ Big size of  land

‐ Old culture

‐ n que  ra on 

‐ Near GMS 

‐Big

 cities

 as

 Khonkhan,

 Ubon

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‐near Bangkok 

‐

‐many 5 star hotels

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Powers of  MICE in Thailand?

 

Thailand appropriates to be MICE destination?

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