unit 7 – european destinations p3 know factors and features determining the appeal of leisure...
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Unit 7 – European Destinations
P3 Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors
Connector
With the person next to you, discuss why you would want to go on holiday, where and how long for?
What type of visitor would the destination you have spoken about not be suitable for?
Big Picture You will be learning about the aspects of
appeal for European destinations.
You will be researching a destination in order to carry out a presentation.
Outcomes
ALL will understand the aspects of appeal for destinations
MOST will be able to understand the appeal of certain destinations
Leisure destinations
Beach resort
Winter sports resort
Countryside area
City
Accessibility
Transport options for UK market (air, sea, rail,
road)
Journey time
Transfer time
Climate
Hours of sunshine
Temperature
Rain/ snow
Seasonal variations
Attractions
Natural e.g. beach, sea, mountains, forests,
lakes
Built e.g. leisure parks, museums, art galleries
Cultural
Lifestyle characteristics
Signature food and drink
Main religion and behavioural considerations
for visitors
Cultural events
Economic
Availability of low-cost travel options
Impact of rate of exchange
Cost of staying in destination
Perceived value for money
Types of visitors
Solo travellers
Couples e.g. young, empty nesters, retired
Families e.g. with young children, with
teenage children
Groups e.g. by age, by event,
by shared interest
Where in Europe!?
Paris – France! Working in small groups you are to put
together a presentation on the appeal of Paris, a city destination.
You should include maps, videos and music to make your presentation fun!
Don’t forget to save websites that you use.
You will give your presentation to the rest of the class.
Destination 2 – Lanzarote, Canary Islands
Lanzarote's warm breezes and dry climate are perfect for days at the beach. Here you’ll find the largest aquarium in the Canaries, theme parks and memorable experiences such as a camel ride to the Fire Mountains to witness volcanic action. There’s also the aquapark
and Guinate Tropical Park for amusement.
Some resources to help you
http://www.firstchoice.co.uk/holidays/lanzarote-holidays/
http://www.discoverlanzarote.com/