united country reo/foreclosure presentation
TRANSCRIPT
1FIND YOUR FREEDOM®11FIND YOUR FREEDOM®
UNITED COUNTRY’S REO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS
11FIND YOUR FREEDOM®
2FIND YOUR FREEDOM®
UNITED COUNTRY OVERVIEW Innovating real estate since 1925
More small city, town and surrounding real estate experience than any other organization in the U.S. ($2.5 billion annually)
The #1 web marketing company with over 1,700,000 visits per month to our over 1,100 proprietary web sites
More than 650 offices with over 4,000 associates
Largest real estate & auction company in the U.S.
3FIND YOUR FREEDOM®
UNITED COUNTRY OVERVIEWListing Data 322 REO/Foreclosure Property Listings $49.6M Value of REO/Foreclosure Property Listings
Sales Data $124.9M Annual REO/Foreclosure Property Sales $3.1M Largest REO/Foreclosure Property Sale $89,323.57 Average REO/Foreclosure Property Sale
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U.S. and Global Marketing Campaigns
National Advertising of Properties– Exclusive Catalogs (7)– 3rd Party Relevant Website Advertising (+160)– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio
Public Relations
Website Development and Implementation
Advanced Internet Marketing
Search Engine Optimization (SEO)
Lead Generation and Management
#1 Ranked Real Estate Franchise & #19 Overall Franchise (Dun & Bradstreet’s 2009 Allstar Franchise Ranking, Allbusiness.com)
Recognized by The Wall Street Journal in the top 1% of all franchises
Over 83 Years of Innovation and Experience in Marketing Real Estate
UNITED COUNTRY OVERVIEW
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UNITED COUNTRY OVERVIEW The most comprehensive and
effective real estate marketing system in the U.S.
Conventional sales methods Auction services Proprietary database of over
300,000 buyers of lifestyle properties
Proprietary media assets – 7 real estate lifestyle publications
– 1,100+ websites
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UNITED COUNTRY’S REO/FORECLOSURE PROPERTY REAL
ESTATE GROUP
7FIND YOUR FREEDOM®
technology, titlesignage 1031 exchange
on-line print solution
specialty printing
lifestyle media partner
land stewardship and property
marketing
client satisfaction assurance
internet optimization agency
land stewardship and property
marketing
on-line auctions
on-line postings
UNITED COUNTRY’S STRATEGIC PARTNERS
student leadership
home mortgage
land finance home warranty
agricultural equipment preferred client pricing
equine nutrition
commercial property marketing
national TV and radio marketing
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UNITED COUNTRY’S BLENDED MODEL OF REAL ESTATE MARKETING
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TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES
• #1 Ranked website in the category– 900,000+ visitors per month– Over 26 minutes average
visit time– 120 million hits per month
• Over 1,100 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets
• Extensive advertising on 3rd party relevant websites
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EXCLUSIVE REO/FORECLOSURE PROPERTY WEBSITE
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SEARCH ENGINE INDEXING AT THE LISTING LEVEL
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Objectives: 1. Ensure UC office listings are on the most searched general real estate sites1. Ensure buyer information is protected for UC offices
Primary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites
Note: These sites are in addition to over 800 owned sites and 160 3rd party sites.
AUTOMATIC UPLOADS TO THE BIGGEST REAL ESTATE SITES
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OPTIONAL ENHANCED MARKETING SOLUTIONS
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PUBLIC RELATIONS Development of press
releases
Follow-up with media outlets to encourage coverage via– Print– TV– Radio– Internet
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More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings
– 7 Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Samplers, Business Bulletin– Coastal & Waterfront, Mountain, American Treasures, and Premier Properties
– Advertising on the #1 Country Real Estate website and over 1,100 office and UC specialty websites– Internal SEO team and #1 SEO exclusive retained agency
– Regular Advertising in over 160 3rd party websites, 65 magazines and 100 newspapers
– Advertise listings 52 weeks a year– Only real estate company to advertise listings nationally
Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation
VALUE TO OUR CLIENTS
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Property falls into receivership and court orders sale
National commercial real estate firm marketed the
property for 6 months.
Highest offer received was $8 million dollars
United Country was engaged to auction property after
$8 million contract failed to close
Results: Eight active bidders; property sold at
auction for $10,265,000
CASE STUDY: NORTHWOODS RESORT
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Arvest Bank (Wal-Mart) engaged United Country to
auction REO assets in Arkansas and Missouri.
290 residential and investment properties
Over 650 prospective buyers in attendance at the
live auction.
Results: 160 properties sold the day of the
auction; remaining assets were marketed
following the auction with the majority closing
shortly thereafter
CASE STUDY: ARVEST BANK REO
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Bank of America engaged United Country to auction
REO inventory in St. Louis, Detroit & Lansing, MI.
95 residential and investment properties in St. Louis
29 commercial and investment properties in
Michigan
Results: 100% of the inventory was sold at
auction in St. Louis. 76% of the inventory was
sold at auction in Michigan
CASE STUDY: BANK OF AMERICA REO
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UNITED COUNTRY: SELECT TIER ONE CLIENTS
Government Financial Organizations
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Property Marketing
DifferentiatedClient
Experience
DifferentiatedClient
Experience
• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs
Technology
• #1 Lifestyle Real Estate Website• Continual SEO Optimization• Listing Feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools
Ancillary Services Geographic Reach
VALUE TO OUR CLIENTS
21FIND YOUR FREEDOM®2121FIND YOUR FREEDOM®
UNITED COUNTRY’S REO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS
2121FIND YOUR FREEDOM®