united food industries corpotation ltd. company export
TRANSCRIPT
UNITED FOOD INDUSTRIES CORPORATION LTD. COMPANY
P R O F I L E
CORPORATE INFORMATION • Limited Liability Co.• Incorporated in 1984• Paid-up Capital: 126 Million Saudi Riyals• 100% Saudi-owned• Manufacturer of Biscuits, Wafers, Maamoul,
Confectioneries, Potato Snacks, Instant Beverages and Tea Bags
• Distributes Manufactured and Imported FMCG• Sales Turnover: Over 500 Million Saudi Riyals
(Year 2012)
REGISTERED BRAND NAME
DeemDeemaHaH
PRODUCT RANGE
• Biscuit lines: Cream Sandwich Biscuits, Fruit Filled Bars & Rolls, Premium Cookies, Semi-Sweet Plain Biscuits, Speciality Biscuits and Crackers
• Wafer lines: Chocolate Coated and Plain Cream Sandwich Wafers
• Hard Candy line: Filled and Un-filled candies• Chewy/Toffee line: Filled and Un-filled• Lollipop line: Bubble Gum filled• Potato Snack Lines: Potato Chips, Tortilla Chips, Potato
Fingers & Corn Cone• Instant Powder Beverage Lines: Instant Powdered Juice
Drinks, 3 IN 1 Instant Coffee and Cappucino• Tea Packing Lines: Loose Tea, Full Leaf Loose Tea and Tea Bags
PRODUCTION • Production started in 1986 with only two biscuit lines
and annual capacity of 12,000 tons • Driven by market demand for Deemah products, major
expansions started in 1994 which paved the way for the production of Wafers
• In 2003, a second factory dedicated in producing confectionery products was established
• In 2008, Snack Factory was created and a Instant Beverages Factory was established in the year 2009
• At present, on a 300 days annual production capacity for Biscuits is 60,480 tons; 2,025 tons for Wafers; 6,600 tons for Hard Candies; 6,900 tons for Un-filled Chewy Toffees; 3,180 tons for Filled Chewy toffees; and 9,900 tons for Lollipops, 3,600 tons Potato Chips, 2,250 tons Tortilla Chips, 3,300 Crunchy Fingers, 8,400 tons Instant Powdered Juices & Coffees and 1,260 tons Tea Bags & Loose Tea
• ISO 22000 : 2005 Plus Food Safety Management System Certified
• Strict in-house quality monitoring and compliance with SASO (Saudi Arabian Standards Organization)
• Production materials are strictly inspected, tested and approved by SASO, FDA and AOAC
• Uses SAP ERP (Enterprise Resource Planning)
QUALITY & SAFETYQUALITY & SAFETY
MANPOWER
Function
Board of DirectorsSales, Marketing &
Distribution:KSA-LocalExport
ManufacturingFinance
Administration & HRI.T. & Systems
Personnel
5
43211
99441426
BUSINESS UNIT STRUCTURE CHAIRMAN &
CHIEF EXECUTIVE OFFICER
Sales & MarketingManufacturingFinance & SystemsHR & AdministrationDirectorGeneral ManagerGeneral ManagerGeneral Manager
LocalExportProd. Operatation
Quality Control
Prod. Developme
nt
Engineering& ProjectsFinanceAccountsSystemsHuman
ResourcesAdministrati
on
Sales
Operations and
logistics
Sales Operations and logistics
BiscuitBiscuitBiscuitBiscuit
Whole Sales
Branches (20)
Arab AsiaCandyCandyCandyCandy
Retail SalesBranches
(20)
Arab Africa and
subsidarySnack & Nuts
Snack & Nuts
Snack & Nuts
Snack & Nuts
Kay AccountsBranches
(20)
Non ArabAfricaTea &
PowderTea & Powder
Tea & Powder
Tea & Powder
Arab Asia and Gulf
International
KSA - LOCAL SALES DISTRIBUTION STRUCTURE
LocationChannel Sales Managers
Branch Sales Managers &
Cars
Branch Accountants
Sales Supervisors &
Cars
Wholesale Salesman &
Cars
Key Acc. Salesman &
Cars
Mini Markets Salesman &
Cars
Retail Salesman
& Trucks
Sales Merchandisers &
Vans
Delivery Drivers &
Trucks
Operations Supervisors &
Cars
Store keepersLaborsTotal
ManpowerTotal CarsTotal TrucksTotal Vans
HEAD OFFICE4 4400RIAYDH 11553 348111167615458JEDDAH 1122211543113369184
DAMMAM 1111221476114418207QASEEM 11 111812 12194101MAKKAH 11 111613 1319491MADINA 1111111012 13235121
AL HASSA 11 111812 13204101KHAMIS 1111111012 13235121GIZAN 11 2111012 13235121
AL BAHA 11 1116 1 113470TAIF 11 111611 114471
TABUK 11 111611 114471HAIL 11 1118 2 1164100
HAFR BATIN 11 111611 114471SAKAKAH 11 1 6 1 111270QURIYAT 11 1 1611 1114371DAWADMI 11 1 15 1 111360
AL KHARJ 11 111612 115481MAKHWA 11 1 8 1 1114290NAJRAN 11 1 6 1 1112270
TOTAL42020102619171843046312414329923030
Channels LocationWholesale Super / Hyper MarketsMini Markets /Self ServiceRetail OutletsTotal ALL
OutletsReachOutletsReachOutletsReachOutletsReachOutletsReach
RIAYDH12512516216296967,2432,8567,6263,239
JEDDAH5454868690906,3081,7556,5381,985
DAMMAM484879791111112,5011,0042,7391,242
QASEEM5151262656561,0336091,166742
MAKKAH3535111134342,3275002,407580
MADINA4444161641411,9199612,0201,062
AL HASSA4848181834348739519731,051
KHAMIS 4747212148481,1257831,241899
GIZAN6464994646807685926804
AL BAHA2828664848339347421429TAIF32325547471,0634171,147501
TABUK37376644441,1794491,266536HAIL4242448282473589601717
HAFR BATIN3232774242740811821892
SAKAKAH28282200581449611479
QURIYAT3636005050285282371368
DAWADMI22223300374662399687
AL KHARJ2323997979648429759540
MAKHWA35355500166424206464
NAJRAN34344400430478468516
TOTAL86586547947994894830,41415,44132,70617,733
54%
KSA - LOCAL DISTRIBUTION REACH
Key Accounts (Super/Hyper/C-Store) KSA & Abroad Customers Coverage
Customer Name #Branches in KSACoverage Panda174100% KSA & Where Available
Al Othaim Markets120100% KSA & Where Available
Carrefour15100% KSA & Where Available
Lulu3100% KSA & Where Available
Nesto3100% KSA & Where Available
Al Raya28100% KSA & Where Available
Ben Dawood15100% KSA & Where Available
Farm43100% KSA & Where Available
Tamimi20100% KSA & Where Available
Al Sadhan8100% KSA & Where Available
Manuel4100% KSA & Where Available
Euro Marche2100% KSA & Where Available
Danube15100% KSA & Where Available
Customer Name #Branches in KSACoverage
Al Dahiya Al Sharqiya6100% KSA & Where Available
Sarawat3100% KSA & Where Available
Marhaba4100% KSA & Where Available
Star Markets6100% KSA & Where Available
Ramez6100% KSA & Where Available
Al Gonaim6100% KSA & Where Available
Gawharat al Majd2100% KSA & Where Available
Dorat Al Aswak2100% KSA & Where Available
Al Hafez2100% KSA & Where Available
Total479
Key Accounts (Super/Hyper/C-Store) KSA & Abroad Customers Coverage
Sample of Products Displays at Super / Hyper Markets
UFIC Vehicles Fleet
184 Dyna trucks
15 Toyota Vans
15 D-Max Pickups
10 Trailer Trucks
• Deemah products are exported in over 65 countries around the Globe including North America and Europe
• Our products are available in all leading Super/Hypermarkets in the UAE, QATAR, OMAN, BAHRAIN and KUWAIT
• Export Department also handles Private Label arrangement
• Annual Export Sales: Over 260 Million Saudi Riyals (2012)
• Participates in major food exhibitions around the World
• Export Team is highly competent and experts in their field
• Product Ingredients label is printed in 4 major languages
• Nutrition Facts details are likewise printed in the packages
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