united nations children's fund · adept at using a wide range of social media platforms...

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Page 1: UNITED NATIONS CHILDREN'S FUND · Adept at using a wide range of social media platforms including Facebook, Twitter, Google+, Instagram, LinkedIn, Tumblr, Pinterest. Experience of

UNITED NATIONS CHILDREN’S FUND

Division of Communication

Terms of Reference for Consultants and Contractors Contract No:

1) Rationale and context of the assignment. The Consultant (Digital Editor – Social Media), Social Media and

Engagement Team, Digital Strategy Section, is responsible for creating and crafting compelling digital content which engages audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNICEF’s mandate. She/he will play a leading role in managing UNICEF’s global presence on a wide range of social media platforms and guiding wider digital editorial processes. They will also support – and in some cases lead on – the creation and coordination of social media strategies and campaigns, digital marketing, monitoring and analysis, and moderation of platforms. Working under the supervision of the Digital Community Manager in the close knit Social Media and Engagement team, the Social Media Editor will have plenty of opportunities to step up and drive projects, and will serve as one of UNICEF’s key representatives in its global digital outreach.

2) Scope of Work: Same as above. 3) Responsibilities:

Create compelling social media content for digital platforms and systematically grow UNICEF’s digital community and deepen engagement across all platforms.

Regularly come up with ideas for engaging social media content and campaigns, working with relevant colleagues to assess feasibility and create.

Actively participate in editorial meetings, helping guide digital editorial processes.

Help develop and implement informed, cross-platform social media and digital marketing strategies and support management to make informed decisions regarding digital strategy.

Monitor and moderate social media channels, flagging risk and opportunities to deepen engagement.

Play a leading role in managing and driving UNICEF’s presence on photo led social media platforms, including Instagram and Pinterest

Lead on the writing of social media packs, fashioning engaging content from key messages

Identify new digital tools and best practices and how these can be most effectively applied to deepen engagement with supporters.

Keep track of efforts and activities of other UN agencies, nonprofits and competitors, identifying content to be shared on UNICEF’s platforms.

Cover key UNICEF and UN events by live tweeting from @UNICEFTalk account

Pitch ideas for, craft and help coordinate social media friendly longer form content, on platforms such as the UNICEF blog and BuzzFeed

Work with the Digital Strategy Section’s M&E consultant to measure and report on social media efforts.

Coordinate social media projects and campaigns as required, working closely with relevant communications colleagues, other teams, and offices worldwide to develop joint digital initiatives.

Liaise and work with graphic designers and agencies as needed, to produce visuals, infographics and apps for digital campaigns.

Support other teams in HQ and offices worldwide on their day to day social media efforts and develop guidance documents and lead trainings when required.

Participate in and represent the team at relevant conferences and events.

Deputise for the Digital Community Manager when they are on annual leave.

Upload social materials as needed to internal content sharing platform WeShare. 4) Tangible and measurable outputs/deliverables of work assignment (e.g. end products), delivery dates, and

Costs.

Deliverables Target Deadline for deliverable

Duration Amount payable per deliverable (US$)

Daily creation of social content, moderation of social media channels. Coordination of social media projects. Active participation in social media strategy, editorial meetings, campaign planning, capacity building.

31/12/2015

Page 2: UNITED NATIONS CHILDREN'S FUND · Adept at using a wide range of social media platforms including Facebook, Twitter, Google+, Instagram, LinkedIn, Tumblr, Pinterest. Experience of

Deliverables Target Deadline for deliverable

Duration Amount payable per deliverable (US$)

TOTAL CONTRACT VALUE:

5) Duty Station: On-site, UNICEF offices, NYHQ 6) Travel: Travel will take place under UNICEF guidelines 1) Name of Supervisor of Contract and timeframes for reviewing milestones and performance: Senior Adviser,

Social Media and Engagement Team, Digital Strategy Section, with support from Digital Community Manager, Digital Strategy, DOC. Reviews conducted every 6 months and at the end of contract.

Performance indicators for evaluation of results:

Standard UNICEF Performance Evaluations conducted every 6 months and at end of contract.

Timely completion of tasks set by management. 7) Qualifications or specialized knowledge/ experience required:

3+ years’ experience working on social media, digital marketing or editorial for an NGO, global company or publishing outlet.

Experience in developing and implementing social media or digital marketing strategies.

Proven ability to write flawless copy on tight deadlines.

Proven copy editing skills.

Adept at using a wide range of social media platforms including Facebook, Twitter, Google+, Instagram, LinkedIn, Tumblr, Pinterest.

Experience of blogging and knowledge of best practices.

Knowledge of social media monitoring technology and can use social media measurement and listening tools such as Radian6, Gorkana, Social Bakers, Crowdbooster.

Experience in reporting on quantitative and qualitative analytics.

Proven ability to present and communicate new projects to a varied audience.

Proven ability to manage multiple priorities within specified timeframes.

Proven skills in communication, networking, strategic thinking, advocacy, negotiation, and ability to relate to a young audience.

Strong awareness of social media communication behaviors in developing regions/countries.

Consistently achieves high-level results, managing and delivering projects on-time.

Proven ability to conceptualize, plan and execute ideas as well as transfer knowledge and skills.

Project management experience/qualifications a plus. Experience of working with agencies also desirable.

Understanding of digital fundraising strategies a plus.

Experience of capacity building and training a plus.

Awareness of best practices in user experience and design.

Experience in working for the UN, UNICEF or with International NGOs or global organisations a plus.

Must have excellent command of English (native speaker preferred). Working knowledge of Spanish and/or French a plus.

Bachelor Degree, ideally in social science, international affairs, marketing or communication. Masters preferred but not essential.

8) Payment Terms: Monthly submission of invoices paid in USD.

UNICEF recourse in case of unsatisfactory performance: Payment will only be made for work satisfactorily completed and accepted by UNICEF.

Signature: Date: Section Chief Signature: Date: Consultant/Contractor