*united states estimate based on q1 2010 monthly average. for all of the most current estimates of...
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*United States estimate based on Q1 2010 monthly average. For all of the most current estimates of U.S. cross-platform video consumption, please refer to Nielsen’s U.S. Three Screen Report. **China estimate for directional use only, based on China 3 Screen Shanghai Pilot, April 2010. Source: The Nielsen Company, Global Television Audience Measurement. Minimum reporting age is 4; except in Indonesia, New Zealand, Turkey (5); in Sweden (3); in Philippines and United States (2) and in Australia, Cyprus, Dominican Republic and Italy (0).
Global Media Habits 2010How media is consumed around the world
Average Daily Time Spent Viewing Television by Person Across Measured Markets
hours:minutes
5:39
5:18
5:04
5:03
4:49
4:47
4:18
4:17
4:14
4:06
3:41
3:303:28
Serbia
Macedonia
United States*
Greece
Croatia
Hungary
Italy
Turkey
Poland
Puerto Rico
Lebanon
Philippines
Slovenia
hours:minutes
3:22
3:18
3:16
3:10
3:08
3:06
3:05
3:01
2:59
2:41
2:36
2:352:11
Mexico
Malaysia
South Africa
Sweden
New Zealand
South Korea
Ireland
Indonesia
Australia
Taiwan
China**
Venezuela
Thailand
Serbians watch the most TV per day
Source: Global TGI network, coordinated byKantar
Number of TVs Per Household in Selected CountriesSpain, United Kingdom, USA, Chile, Columbia, Venezuela and Mexico have the greatest number of TVs
Global Media Habits 2010How media is consumed around the world
Country 2005 2010 Country 2005 2010 Country 2006 2010
Germany 1.331 1.568 UAE 1.230 1.217 Argentina 1.626 1.676
Spain 1.948 2.106 Kenya .734 .803 Brazil 1.659 1.822
France 1.618 1.810 South Africa 1.078 1.146 Chile 2.414 2.482
United Kingdom
2.158 2.228 Japan 1.918 1.765 Columbia 1.818 2.071
Italy 1.872 1.781 India 1.114 .967 Ecuador 1.824 1.916
Egypt 1.076 1.072 China N/A .185 Peru 1.839 1.838
Kuwait 1.244 1.390 Canada N/A 1.892 Venezuela 2.117 2.212
Lebanon 1.529 1.702 USA 2.377 2.429 Mexico 2.060 1.995
Notes: n=27,665 online consumers, ages 15+; Indexed to all respondents, globally. Source: The Nielsen Co., Global Online Survey, March 2010
Index of HDTV Ownership by RegionIndex = 100. Both North America and Europe over-index for HDTV ownership
Global Media Habits 2010How media is consumed around the world
157
6363
110
90
0
20
40
60
80
100
120
140
160
180
Asia Pacific Europe Middle East, Africa,Pakistan
Latin America North America
Notes: This table includes figures from countries and territories for which WAN had at least one year of data on number of titles or circulation of paid or free dailies. *WAN estimated some figures for countries and territories that do not have a complete set of data for all five years. Source: World Association of Newspapers
Total Number of Newspaper Titles (Paid and Free), 2005-2009By region.
Global Media Habits 2010How media is consumed around the world
No. of Dailies4 YR % Change
1 YR % Change
Region (No. of Territories*) 2005 2006 2007 2008 2009(2009/0
5)(2009/0
8)
Africa (48) 403 422 448 469 469 16.38 0
North America (27) 2,140 2,143 2,134 2,128 2,145 0.23 0.8
South America (13) 1,112 1,121 1,157 1,293 1,308 17.63 1.16
Asia (48) 5,196 5,513 5,928 6,080 6,241 20.11 2.65
Australia & Oceania (13) 90 92 92 91 91 1.11 0
Europe (47) 2,389 2,497 2,519 2,504 2,493 4.35 -0.44
Total (196) 11,330 11,788 12,278 12,565 12,747 12.51 1.45
6,241 newspaper titles in Asia, a region where the number of dailies is still growing
Circulation of Dailies, 2005-2009Total average circulation, in thousands
Global Media Habits 2010How media is consumed around the world
Notes: This table includes figures from countries and territories for which WAN had at least one year of data on number of titles or circulation of paid or free dailies. *WAN estimated some figures for countries and territories that do not have a complete set of data for all five years. Source: World Association of Newspapers
Circulation of Dailies4 YR % Change
1 YR % Change
Region (No. of Territories*) 2005 2006 2007 2008 2009(2009/0
5)(2009/0
8)
Africa (46) 9,267 10,068 10,755 11,681 12,246 32.15 4.84
North America (26) 71,186 70,716 69,710 66,942 64,436 -9.48 -3.74
South America (12) 14,128 14,775 15,670 16,277 15,963 12.99 -1.93
Asia (48)305,79
1321,51
3340,56
2345,88
4348,77
014.06 0.83
Australia & Oceania (13) 3,675 3,735 3,779 3,670 3,626 -1.33 -1.20
Europe (47)109,92
2117,52
1119,45
7118,26
4108,40
6-1.38 -8.34
Total (192)513,96
9538,32
8559,93
3562,71
8553,44
77.68 -1.65
-3.74% North American circulation is declining, but Europe’s rate of decline is greater
Average Circulation Per Title, 2005-2009
Global Media Habits 2010How media is consumed around the world
By region, in thousands
Notes: This table includes figures from countries and territories for which WAN has information on both number of titles and circulation for both paid and free dailies. *WAN estimated some figures for countries and territories that do not have a complete set of data for all five years. Source: World Association of Newspapers
Circulation Per Title4 YR % Change
1 YR % Change
Region (No. of Territories*) 2005 2006 2007 2008 2009(2009/0
5)(2009/0
8)
Africa (46) 23.1 24.0 24.1 25.0 26.2 13.42 4.80
North America (26) 33.3 33.0 32.7 31.5 30.1 -9.61 -4.44
South America (12) 13.8 14.3 14.7 13.5 13.2 -4.35 -2.22
Asia (48) 58.9 58.3 57.4 56.9 55.9 -5.09 -1.76
Australia & Oceania (13) 40.8 40.6 41.1 40.3 39.8 -2.45 -1.24
Europe (46) 57.9 59.8 59.9 59.4 56.1 -3.11 -5.56
Total (191) 47.8 48.2 48.0 47.0 45.8 -4.18 -2.55
In Africa, daily newspapers are increasing their circulation
Source: Paul Budde Communication, 2010
Total worldwide broadband penetration, 2005-2009Approximate broadband subscribers, in millions
Global Media Habits 2010How media is consumed around the world
221
286
344
410
485
580
2005
2006
2007
2008
2009
2010 20%
19%
19%
20%
29%
36%
Annual change 2010
At year’s end, broadband subscribers will number over 500M and account for 35% of all internet connections
Total Number of Broadband Households by Region, 2009Broadband subscriber households, in millions.
Global Media Habits 2010How media is consumed around the world
108
99
93.5
64.3
27.9
23.6
12.6
Western Europe
South and East Asia
North America
Asia Pacific
Latin America
Eastern Europe
Middle East and Africa
Market share West
ern Europehas the highest percentage of broadband households globally
25%
23%
22%
15%
6.5%
5.5%
3%
Source: Paul Budde Communication, 2010
Note: Figures are rounded. Broadband is defined as a service with minimum speed of 144Kb/s. Figures are based on self reporting by carriers. Source: Paul Budde Communication, 2010
Top ten countries by number of broadband subscribers, 2008-2009Subscribers, in millions
Global Media Habits 2010How media is consumed around the world
71
70
28.5
21
16
16.5
14.5
10
8
9.5
84
31
24
18
18
15.5
12.5
10
9.5
88China
United States
Japan
Germany
France
United Kingdom
South Korea
Italy
Brazil
Canada
24%Increase in broadband subscribers in China, where the average user spends 2.7 hours a day online
Q1 2008
Q1 2009
Notes: Statistics for Turkey are included in the Middle East. North America includes USA and Canada, but excludes Mexico, which is included in Latin America.
Mobile subscribers by region, 1993-2009Subscribers, in millions
Global Media Habits 2010How media is consumed around the world
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
North America
92.9 116 138 151 168 180 208 247 270 292 304
Western Europe
155 235 283 303 332 365 394 428 478 492 519
Eastern Europe
13.5 27 50 74.4 100 190 250 332 376 416 425
Asia Pacific
152 234 330 434 529 645 8491,06
01,33
91,70
02,05
0
Latin America
40.9 63.2 86.8100.
8123.
7175.
1239.
6307.
7381 458 483
Other 20.4 49.3 63.2 69.1 101 120 — — — — —
Middle East
— — — — — — 99 129 169 210 235
Africa — — — — — — 134 195 269 378 463
World Total
470 734 9501,11
31,35
51,67
52,17
42,75
03,34
34,01
24,47
9
2.05BChina, India and Indonesia are markets with high numbers of mobile users
Source: Gartner, Feb. 2010
Worldwide Smartphone Sales by Operating System, 2008-2009By units and market share (%)
Global Media Habits 2010How media is consumed around the world
Company
2009 2008
Units Market share Units Market share
Symbian 80,878.60 46.9% 72,933.50 52.4%
Research in Motion 34,346.60 19.9% 23,149.00 16.6%
iPhone OS 24,889.80 14.4% 11,417.50 8.2%
Microsoft Windows 15,027 8.7% 16,498.10 11.8%
Linux 8,126.50 4.7% 10,622.40 7.6%
Android 6,798.40 3.9% 640.5 0.5%
WebOS 1,193.20 0.7% NA NA
OtherOS 1,112.40 0.6% 4,026.90 2.9%
Total 172,373.1 100% 139,287.9 100%
NOKIA A majority of smartphones still use its Symbian operating system
Percentages not total 100% because of rounding. Note: As of Q3 2010, the data in this forecast is currently being updated. Source: Forrester
Tablet sales forecast and computing mix U.S., 2008-2015Share of U.S. consumer PC sales by form factor
Global Media Habits 2010How media is consumed around the world
45%
38%
32%
27%
23%
20%
19%
18%
45%
44%
44%
44%
43%
42%
42%
42%
9%
18%
18%
17%
17%
17%
17%
17%
6%
13%
18%
21%
23%
23%
2008
2009
2010
2011
2012
2013
2014
2015
23%Projected sales of tablets, expected to pass desktop
PC sales
DESKTOP
NOTEBOOK
NETBOOK
TABLET
Mobile Phone Video Penetration by Region, 2010Index = 100. Emerging markets over-index for mobile video
Global Media Habits 2010How media is consumed around the world
Notes: n=27,665 online consumers, ages 15+; Indexed to all respondents, globally. Source: The Nielsen Co., Global Online Survey, March 2010
145
55
136
118
45
0
20
40
60
80
100
120
140
160
Asia Pacific Europe Middle East, Africa,Pakistan
Latin America North America
Note: Petabyte = one million gigabytes. *CAGR = compound annual growth rate. Source: Cicso
Global Internet Traffic Growth Forecast, 2009-2014Consumer internet traffic, petabytes per month
Global Media Habits 2010How media is consumed around the world
BY GEOGRAPHY 2009 2010 2011 2012 2013 2014
CAGR* 2009-2014
North America 2,279 3,351 5,015 6,495 8,096 9,652 33%
Western Europe 2,277 3,179 4,538 6,361 8,541 11,143 37%
Asia Pacific 3,251 4,416 5,961 7,944 10,475 13,856 34%
Japan 474 730 1,062 1,457 1,857 2,286 37%
Latin America 297 482 744 1,132 1,727 2,726 56%
Central Eastern Europe 304 447 651 941 1,336 1,893 44%
Middle East and Africa 49 78 120 216 329 515 60%
BY SUB-SEGMENT
File sharing 4,091 5,075 6,197 7,492 9,125 11,340 23%
Internet video 2,776 4,725 7,718 11,026 14,838 19,468 48%
Internet video to TV 107 263 711 1,502 2,686 4,075 107%
Web/data 1,688 2,273 3,006 3,930 4,933 6,134 29%
Video calling 83 128 199 284 407 599 48%
Online gaming 63 86 120 167 226 307 37%
VoIP 122 134 141 144 145 146 4%
Total Consumer internet traffic
8,930 12,684 18,092 24,546 32,361 42,070 36%
AsiaWill be responsible for the biggest slice of internet traffic by 2014
VideoInternet traffic will increase mainly as demand for video grows