18 April 2023

Building your game strategy on BlackBerry 10

28 April 2023

Casey YoonSenior Manager, Alliances & Business Development APACcyoon@blackberry.comTwitter: @caseyyoon

Brett BibbyProduct Evangelistbrettb@unity3d.com

38 April 2023

Why Game Developers Should develop on

48 April 2023 48 April 2023

58 April 2023

76,000,000 Blackberry fans can’t be wrong

Z10 Q10

68 April 2023

Very low device fragmentation

1280x720TouchDual Core 1.5 GHzQualcomm or TI4G LTE2GB RAMNFC SupportMicro SDSwappable battery

720x720Touch+HW keyboardDual Core 1.5 GHzQualcomm4G LTE2GB RAMNFC SupportMicro SDSwappable battery

78 April 2023 78 April 2023

• Slide on international opportunities

88 April 2023

BLACKBERRY CARES ABOUT SOCIAL APP DISCOVERYBBMTM Connected apps are 15x more likely to be downloaded

SOCIAL EXPERIENCE BUILT-IN TO APP WORLDIn BlackBerry 10, users recommend and can discover what their friends have downloaded. more, use more apps

DOWNLOAD MORE APPSThe fastest growing app store in the world – up by 226%. BlackBerry users download more than 2 million apps per day.

GENERATE MORE REVENUEAverage monthly revenue from a BlackBerry app is higher than on any other platform

BLACKBERRY PEOPLE WILL WANT IT

98 April 2023

C++/QtCascades

HTML5 BlackBerry®

WebWorks™

C/C++Native SDK

Java Android™

RuntimeActionScriptAdobe® AIR®

Open Ecosystem – Developers Decide

108 April 2023

Commercial BB10 release: 2Q2013

The top cross platform game engine support

118 April 2023

Developers want

Standards (POSIX, STL, open source, OpenGL, …)

A rock solid OS

Great tooling

Low device fragmentation

Smooth app submission

Users willing to pay!

BlackBerry IS serious about gaming!

128 April 2023

Social game discovery powered by ScoreloopThe Games: preloaded application on the home screen

of BlackBerry 10The best possible discoverability:

– Featured games banner– Games promoted in the 1st time flow– Social sharing and discovery: activity timeline– Marketing messages on the timeline– Recommend a game– Form a group and create a community (BBM Channels)

Discoverability drives downloads and revenueThe Games utilizes rich social information and offers ways to compare achievements with friends

138 April 2023

1. Streamline your development and design resourcesScoreloop SDK brings key social features: leaderboards, achievements, challenges to your game fast & easyDefault UI: developers can design custom UIs or utilize Default UI to present the scores, achievements

2. Better visibility to your gameSocial sharing, recommendation and comparison offer better visibility to higher number of social games on BlackBerry 10

3. Leverage viral marketingAll games will be social and social will drive discoverabilityAll social games will get visibility on BlackBerry World and on the Games app

Scoreloop: Connecting games and the people who play them

148 April 2023

• Unity support for Bluetooth HID Gamepads through the Gamepad library

• Steelseries FREE and Gametel gamepad supported out of the box

• Wii Remote game pad supported.

Gamepad Support

158 April 2023 158 April 2023

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It is super easy to port Unity games for BlackBerry 10!

• Full SKU support for all BlackBerry 10 Devices

• Every Unity mobile game out there can be ported to BlackBerry 10

• Super easy porting process – you will see!

• Monetization through BlackBerry Payment Services

• Out-of-the-box Gamepad Support

• Optimized for BlackBerry Z10 and Q10

168 April 2023

Brett in action!

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178 April 2023

Demo of Angry Bots

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188 April 2023

Unity Game

Unity Games

198 April 2023

BlackBerry 10 Now Offers More Than 100,000 Applications

Application catalog grew by more than 30,000 apps in the seven weeks since launch(since February 2:nd!)

The biggest and fastest growing app eco system for a new mobile platform

Industry-leading reach: available in over 160 countries

Carrier Billing with over 50 major carriers across35+ countries and expanding rapidly

208 April 2023

Source: RIM internal study; data to end of March 2012

• 102% weekly average sales increase

• Average revenue increases 100-300%

• Carrier billing makes up 34% of transactions

• Make payments flexible and easy

• Attracts new customers

• Increases discover

• 27% buy 2+ items each month

• 32% return to buy in the next month

• 25% spend more than $4.99/month

Increases customer reach

Drives sales and revenue

Customer loyalty

The Power of Carrier Billing

218 April 2023

• Shows customers a higher level of quality

• Your game stands out.

• May have higher profile in • Distinguished logo• BlackBerry World Marketing• Social & Digital Media

support• Direct Marketing support

Built For BlackBerry ProgramBenefits

228 April 2023

• Genuine Entertainment Value

• Built for BlackBerry form factor

• Wisely use Processing, Memory and Battery power

• Competitor port analysis

• Free of malicious content

• Provide a privacy policy

Built for BlackBerry Selection Criteria

238 April 2023

On BlackBerry 10

BlackBerry World

Will be the primary discovery vehicle for Applications on BB10

With BB10 peak and flow functionality App World will be a swipe away from the home screen

Your app can be featured in Blackberry World and displayed in Grouped Banner

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Feature Banner

Grouped Banner

248 April 2023

Signup here for Unity Pro for BlackBerry 10 Open Beta

developer.blackberry.com/games

Send email to:

cyoon@blackberry.com

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