unity technologies on barcamp vilnius
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Unity technologies on BarCamp VilniusTRANSCRIPT
Unity Technologies
Renaldas ZiomaHandhelds Tech Lead
Unity
• Game Development Tools
Page visits - unique IPs
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Unity Indie goes FREE
3 Years
Obama Elected! ;)
Sales 2005-2008
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Actually there are sales here!
UNITY iPhone Released
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Unity Indie goes FREE
Unity iPhone 1.0
Unity Android
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UNITY iPhone Sales
Unite 2009
Unity 3.0
Unite 2008
Basic vs Advanced
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Basic goes down
Unity iPhone 1.5 Released
Release Often
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Version every 2-3 months
Basic goes down
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Games powered by UNITY
Zombieville USA(TOP #1 game)
1st Unity iPhone powered game
released
TOP Sellers 2009 announced(iTunes)
More than 30 TOP games
Standard Pricing model in GameDev tools
• UnrealEngine, CryTek, idTech
• ~500K$ per game
• ~300K$ license
• ~100K$ per SKU
• ~150K$ source
Unity Pricing
• Indie version - Free
• Unity Pro - $1500
• iOS - $400
• iOS Pro - $1500
... but such pricing is NOT unique
Competition
• Early
Torque GarageGames
ShiVa 3D
• Now
UDK
Competition
• Early
Improve the Product (continuously)
Being first vs being persistent
Working close with customers
• Now
Release Quality (full QA/alpha/beta cycle)
Make your customers earn $$$
• AssetStore
• UNION
