Worlds largest music corporation in the world

Target Audience

FANS SONGWRITERS

BIG IDEA

• To build hype around UMG artists

• Build trust with talented songwriters to sign with Universal Music Publishing Group

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• Keep Fans updated on latest music, events and big news

• Grab attention by interviews and live sessions

• Share ‘secret’ info such as ‘leaks’ with other well known bloggers

• Famous artists can ask a lot for a little• Get album name trending to release album

artwork/track names and release dates

• Different strategies for different artists

• Every artist has an up to date Facebook page

• Make posts personable• Video diaries

• Lesser known artist: Link free music in exchange for email address

Social Media Fame

• Get social media stars involved with lesser known artists

• Get them in music videos

SNAPCHAT

• Making fans feel connected personally to artists will make a loyal fan base

• Band Snapchat• Keeps fans up to date • Be funny!

and are looking for

• If you like ______ you will love this new artist____

• Are you a songwriter? Universal Music Publishing Group is home to the most successful songwriters in the world, and they are looking for YOU! • Send people to UMPG’s billboard top 100• Success for artist = success for songwriters

Budget

• Google Adwords: 40 keywords, $3 per click, 500 clicks. $60,000

• Digital Agency: 21 hours per week = $5,200