università di bologna
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Università di Bologna. About CRIF. CRIF is a global company leader in the field of credit & business information. CRIF is the first Italian company to be registered as a Credit Rating Agency in the EU. . - PowerPoint PPT PresentationTRANSCRIPT
Maurizio LiutiCRIF Communication Director
Bologna – March 11, 2014Università di Bologna
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About CRIF
• CRIF is a global company leader in the field of credit & business information.
• CRIF is the first Italian company to be registered as a Credit Rating Agency in the EU.
Bologna, March 11, 2014
As an independent third party CRIF supports and creates value for financial institutions, businesses and consumers.
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CRIF at a glance
4 continents
2,000+ employees and contractors
43 countries
4 datacenters
2,000+ managed servers
2,400 financial institutions worldwide use CRIF services25,000+ business clients
500+ software installations
250+ million credit bureau scores
11 types of solutions
credit bureau solutions in 15 countries
decisioning and lending solutions in 24 countries
Projects in 43 countries
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Credit Bureau Platforms
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EURISC is the innovative solution from the CRIF Credit Reporting System, which is available to banks and financial institutions to enable them to respond ever more effectively to credit management needs.
• Italy• Czech Republic• Slovak Republic• Switzerland• Austria• Croatia• Hungary • Russia• Morocco• Bangladesh• Benin• India • Vietnam
Jamaica• Tajikistan
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New credit bureau for public opinion and media
• Unknown/big brother
• Independent third party
• Positive role for consumers
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Targets and stakeholders
CONSUMERS
CONSUMERASSOCIATIONS
BANKS
OPINIONLEADERS
POLITICAL ENVIRONMENT
REGULATORS
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INFLUENCERS
MEDIA
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Communication: the last link in the chain (?)
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During the implementation of a credit bureau in a country, communication is often considered as the last link in the chain…
but it has a fundamental role for the success of the project!
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Communication strategy in the start up phase
Definition of goals and priorities Scenario and influencer Target segmentation Creation of dedicated communication
strategy and contents for each specific target one 2 one meetings with journalists and
opinion leaders direct management of relationships with key
contacts day by day media monitoring (reputation)
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Integrated communication
Corporate communication Online and offline P.R. Social media Multimedia Advertisment SEA and SEO Events
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What content?
Surveys Observatories and publications Case histories
Numbers, data and figures as supporting evidence
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Online PR: goals
Strengthen an online presence that reflects who we are and what we do
build relationships with all stakeholders (journalists, opinion leaders, market experts, clients, etc..)
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Communication to consumers
GOAL: improve the reputation and positioning of the CRIF brand as an independent third-party and close to cosumers’ needs.
GOAL: share awareness on topics like Responsible lending\ Financial
Health\Overindebtness Identity theft Online security
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Communication to consumers
Manuals Video tutorials Credit game Newsletters
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Websites dedicated to consumers
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Integration with social media
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Integration web/social
Mister Credit on Facebook
Consumer services website Dedicated area in the corporate portal
Mister Credit Blog
SEA - Google Adwords
Mister Credit Newsletter SEOFacebook Ads
Dedicated minisite
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Communication to banks and decision makers
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Case histories/experiences Observatories and surveys
Events Newsletters White papers
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Integration with events
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Which approach for communication?
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SPRAY communication actions to all the different targets and stakeholders, without any segmentation and customization
LASER selected and tailored actions addressed to highly segmented contacts.
In our experience the best result we can obtain by using the SPRAY approach is to have our communications sent directly to the SPAM folder!
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KPI
Brand awareness Number of positive articles in
the media Equivalent value/ROI Ranking on search engines
for specific keywords
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Conclusion
• CRIF is working on several different projects at worldwide level with a specific focus on Asia (i.e. Philippines, Indonesia and post-Soviet states)
• What (local or international) sources of information could be used to create indicators or integrated reports on the local credit industry?
• Who should be interested in these countries or project can send an e-mail to me: [email protected]
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