UNIVERSITI TEKNOLOGI MARA

THE INTEGRATION OF CAKLEMPONG MUSIC INTO

MOBILE GAME IN INSTILLING MALAYSIAN YOUTHS' INTEREST

ON TRADITIONAL MUSIC

FATIMAH ZAHRA BINTI ROS AZMAN

Dissertation submitted in partial fulfillment of the requirements for the degree of

Master of Visual Communication and New Media

Faculty of Art & Design

January 2016

CONFIRMATION BY PANEL OF EXAMINERS

I certify that a Panel of Examiners has met on 6th January 2016 to conduct the final examination of Fatimah Zahra Binti Ros Azman on his Master of Visual Communication and New Media dissertation entitled "The Integration ofCaklempong Music into Mobile Game in Instilling Malaysian Youths' Interest on Traditional Music" in accordance with Universiti Teknologi MARA Act 1976 (Akta 173). The Panel of Examiners recommends that the student be awarded the relevant degree. The panel of Examiners was as follows:

Haryati Mohd Ehsan Lecturer Faculty of Art & Design Universiti teknologi MARA (Supervisor)

Mohd Zakwan Hj Haris Lecturer Faculty of Art & Design Universiti teknologi MARA (Examiner)

HJ D'ZUL HAIMIMD. ZAIN (A.I.S.), PhD Professor Doctor (Prof. Dr.) Dean Faculty of Art & Design Universiti Teknologi MARA Date: 18th January, 2016

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ABSTRACT

Malay traditional music is a Malaysian heritage that needs to be preserved in order to maintain the identity of Malaysia. However, these kinds of music especially caklempong traditional music is still unfamiliar among younger generation. Traditional music has facing an issue since generation nowadays are preferred on popular music rather than these kinds of music. Therefore, the aimed of this research was to preserve the caklempong traditional music by translating it into a musical mobile game in instilling Malaysian youths' interest on traditional music. This research was conducted to measure the youths' awareness towards this music, to identify the most appropriate game design contents in designing a caklempong music mobile game and to measure the effectiveness of caklempong mobile game application in encouraging Malaysian youths' interests towards this music. In order to conduct the research, a Waterfall model has been adapted as research framework of the whole research flow. The phases have involved both qualitative and quantitative method which comprised of pilot study, design prototype, pre and post-test. In pilot study, the survey questionnaires have been distributed randomly to 81 respondents via online surveys in order to achieve the first and second research objectives. Besides, the interview sessions were conducted with 5 interviewees to collect data regarded to the main issue. The result collected from this pilot study were respondents' level of awareness on traditional music and their preferences on game design contents. Based on the result of pilot survey, the prototype was designed based on respondents' preferences in order to be tested in the pre-test. Pre and post-test were conducted using cluster sampling at three higher education institutions in Shah Alam; UiTM, Unisel and MSU by testing the prototype and distributing questionnaires at random sample of 20-25 years old students. The result of pre-test has been used to redesign the prototype to be tested in post-test. The data collected from the post-test has showed that mobile game is an effective medium to entice youths' interest towards traditional music.

Keywords: Game Design; Mobile Game Design; Malaysian Traditional Music; Caklempong Music; Digital Native; Young Generation

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ACKNOWLEDGMENT

Alhamdulillah, I am thankful to Allah s.w.t for giving me bless, patience and courage to face so much challenges in completing this research. In preparing this paper, there are a lot of people that continuously help me and contribute their thoughts, ideas or even energy.

I wish to express my appreciation and special thanks to my supervisor of this project, Miss Haryati Binti Mohd Ehsan for the guidance that she has given to me. Without her supervision, I will not be able to complete this paper and not even have confident in delivering our ideas through this paper. The cooperation is indeed appreciated.

My deep and sincere appreciation goes to my husband, Mr. Shahmal Fazzad Bin Fakrurrazey who always support me from the beginning of my Master journey until now. He is my inspiration who always giving me great ideas in completing this research.

I would also like to express my gratitude to several individuals that have contributed their ideas, opinions and insights regarding this research during interview sessions especially to Haji Rahbeni Mutaal Hadi, an expert ofcaklempong from ASWARA.

Finally, I would like to thank all Master's lecturers, family, classmates and also my friends in giving a lot of support, inspiration and advices to me to complete this paper successfully.

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TABLE OF CONTENTS

Page

CONFIRMATION BY PANEL OF EXAMINERS ii

AUTHOR'S DECLARATION iii

ABSTRACT iv

ACKNOWLEDGMENT v

TABLE OF CONTENTS vi

LIST OF TABLES xii

LIST OF FIGURES xiv

CHAPTER ONE: INTRODUCTION 1

1.1 Introduction 1

1.2 Background of Study 2

1.3 Problem Statement 4

1.4 Significance of Study 5

1.5 Research Aim and Objectives 6

1.6 Research Questions 7

1.7 Limitations 7

1.8 Delimitations 8

1.9 Conclusion 10

CHAPTER TWO: LITERATURE REVIEW 11

2.1 Introduction 11

2.2 Malaysian Traditional Music 12

2.3 Malay Traditional Music 12

2.3.1 Caklempong Traditional Music 13

2.4 Digital Native 16

2.5 Mobile Technology 17

2.5.1 Mobile Applications 17

2.5.2 Mobile Operating System 18

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