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Education Dynamics www.educationdynamics.com

• Representing 1,200 + Post Secondary Institutions in the U.S• 300 Employees / 4 locations nationally• Largest student recruitment company in the U.S generating over 80

million visits to our web properties per year. • Voted market leader in Best Lead Quality and Best Conversion in

Education by schools in 2011

Serving Students• College Bound High School Students• The Emerging “Non-Traditional” Student• Non-Degree seeking High School Students• Students seeking campus, online or both learning options

Serving Schools• For-Profit and Not-For-Profit institutions• Accredited institutions offering online and campus based degree

programs• Vocational and technical schools

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Student Prospecting Services• EducationConnection.com• SouthFloridaSchoolConnection.com• eLearners.com • EarnMyDegree.com• GradSchools.com• StudyAbroad.com• ChristianEducation.com• UniversitiesAbroad.com

Services to qualify leads and enroll students • Test Drive College

Education based advertising network • EducationAdNetwork

Media Buying and Lead Management Solution • Lead Watch Live

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Leader Awards

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Compliance/Regulatory Standards Chief Compliance Officer & Compliance team oversee compliance with

DOE and other applicable regulations. Zero tolerance for non-compliance by employees and vendors.

Media Compliance• All publishers must adhere to EDDY’s advertising guidelines. • Must use EDDY or EDDY pre-approved creative for campaigns. • All creatives reviewed by Compliance Team.

Media Monitoring• EDDY uses 2 different software systems to monitor publishers and

their compliance with guidelines.• EDDY receives daily reports and addresses violations promptly (e.g.

termination of campaign and/or vendor).

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Call Center Compliance• Outbound and Inbound Call Centers must adhere to EDDY’s

guidelines. • Call centers must follow EDDY-approved scripts.• Call Center Monitoring

◦ Call recordings are uploaded into EDDY system.◦ EDDY audits recordings for compliance.◦ Violations are dealt with promptly.

• Warm Transfer Inquiries◦ Aligning with Dept of Education regulation changes July 1st,

2011.

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UniversitiesAbroad.com (UAB) allows your institution to reach an international student audience, searching for programs offered at your school. Utilize our 24/7/365 recruiting tool to expand your global reach regardless of busy work schedules.

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Capture The Opportunity

• Growth Trend: Vast influx of students interested in studying abroad. According to IIE there is a *32% increase in international students from 2002-2012

• Meet Your 90:10 Goals: International Students must prove funding before being issued a student visa to study in U.S.

• Increased Net Tuition: International students typically pay full/out of state tuition.

• Diversity: Add diversity and cultural enrichment to your student population

• Academic Quality: Be more selective on student recruitment* Source: "International Student Enrollment Trends, 1949/50-2010/11." Open Doors Report on International Educational Exchange, IIE 2011

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International Enrollment Trends

Source: "International Student Enrollment Trends, 1949/50-2010/11." Open Doors Report on International Educational Exchange, IIE 2011

Number of Intl. Students in US by Field of Study 2010/11

Top Source Countries

Fastest Growing Source

Countries

Business/Management 155,769 China Saudi ArabiaEngineering 135,592 India China

Math/Computer Science 64,588 South Korea IranPhysical/Life Sciences 63,471 Canada Vietnam

Social Sciences 63,347 Taiwan VenezuelaFine/Applied Arts 37,237 Saudia Arabia Malaysia

Health Professions 32,526 Japan NigeriaIntensive English

Programs 32,306 Vietnam France

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Europe: 23%

N. America: 21%

Asia: 19%

Africa: 12%

Oceania/Other: 10%

Middle East: 7.5%

Central/South America: 7.5%

Most Popular International Inquirers Top Programs of Interest

Business ManagementComputer ProgrammingNursingEducationPsychology, GeneralMechanical EngineeringComputer ScienceAccountingHuman ResourcesBusiness Operations

Over 35,000 Monthly Unique Visitors!

• SEO: 80% of traffic is organic: 15% through SEO and 65% internal redirected organic traffic

• EDDY: 10% of traffic is from EDDY partner referrals- Gradschools.com, eLearners.com & StudyAbroad.com

• Other: 10% of traffic through display, social media and internal emails

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Over 35,000 Monthly Unique Visitors!

Demographic: 18-34 years of age Main Interests: 60/40 Grad & Undergrad Inquiries

Most Popular Programs: Business & STEM programsProjected Conversions: 3-5%

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Active Search

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‣ Search, Sort & Filter: Prospects locate your programs after they search, sort, and filter by:

• Subject Area / Specialty• Program Level• Program Format• Geography

Self Filtering

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‣ Qualified: Prospects fill out your customizable form confirming their fit for your program

‣ Natural Selection: Prospects only hear from schools they select

‣ No Incentivized Traffic: Prospects directly express interest in furthering their education in the U.S

Qualified and Relevant Prospects

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Your Benefits

• Relevant listings: School’s branding appears based on match criteria

• Increased brand awareness: Upload logos, photos, and videos and descriptions about your campus

• Optimize: Customize your inquiry form based on test scores, financial and academic eligibility

• School Goals Met: Helps meet 90:10; Adds Cultural Diversity to student population

• High Level Targeting:• Country • Programs• Test Scores• Academic Profile

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Campaign Set Up Is Easy

• Self Managed Vendor Portal:• Complete school and program updates

quickly without partner interference

• Email / Host & Post Delivery

• Dual Posting Available

• Quick Creative Builds: 2-10 days depending on posting docs

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Pricing : Cost Per Inquiry Model

• $55 per inquiry on valid leads• Standard for all degree levels• Includes all geo-targets by country

for schools and programs• Ask as many questions as

necessary on your form

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You’re In Good Company- 20+ schools!

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For questions and to learn more:Contact:

Anya Bierzynskiabierzynski@educationdynamics.com

561-912-2105

Thank you! 484.766.2931