university alliances global vision

SAP ACADEMIC CONFERENCE 2008University Alliances Global Vision

Bob LoBueVice President, Global University AlliancesIndustry and Influencer Relations, SAP AG

SAP Mark et V is ion 2010Expand Addressable Market and Leadership Position

2005

~$30bn

#1 CRM, #1 SCM,#1 SRM, #1 PLM

#1 ERP

2010E

~$70bn

#1 BusinessProcessPlatform

Leader inBusiness User

Solutions

Leader inIndustry

Solutions+

#1 CRM, #1 SCM#1 SRM, #1 PLM

#1 ERP

#1 Mid-market

Growth Strategy� Organic

Î Invest in talent / product

� Co-innovation

Î Invest in eco-system

� Fill-in acquisitions

Î Invest in complementaryskills / products

Indust ry and In f luenc er Rela t ions

Enable sales execution and accelerated adoption of SAP’s products and solutions…

..by generating positive experience of SAP’s brand, products and reputation within strategic business and IT communities of influencethat have a $44B influence on business software decisions, annually.

� IT Influencers: Industry analysts, developer community, consultants, and bloggers

� Customer Communities: User Groups and peer networks

� Universities: Leading business and IT universities (academia and students)

� Business Influencers: High-profile business academics, gurus, authors, and social networks

� Partners: Top 20 SAP partners

IIR Mission

How do we do this?

So, who are the influencers and communities?

© SAP 2008 /

Indust ry and In f luenc er Rela t ions

Customers &Prospects

Customers &Prospects

UniversitiesAnalysts/

IT Influencers

Business ThoughtLeaders

Partners (SI, Tech, ISV, Channel)

Customer Communities(User Groups and

peer networks)

$16B Impact

$8.2B Impact

$10B Impact

$10B Impact

Infinite Impact

“ Cross-SAP” Int erac t ions

Industry and Influencer Relations

Board

Ecosystem and Partner Group

Global Communications

Corporate Council

Global Marketing/ Solution Marketing

Senior Management

Regional Sales & Marketing

Education Services

I IR Team Miss ions

IT Influencer Relations:� Enable SAP’s success in achieving undisputed leadership in the market for business applications and

services (LE and SME) by influencing the research agendas and opinions of leading global IT industry influencers.

Business Influencer Relations:� Establish and extend relationships with business thought leaders, communities, and social networks that

influence the business agenda and purchase decisions of c-suite executives in vertical markets and SME.

Customer Community Relations� Create a worldwide SAP User Group program to increase customer engagement with SAP that supports

accelerated adoption of SAP products, thought leadership, education, reference, and influence programs.

University Alliances� Advance SAP’s influence and value with strategic institutes of higher education, on a global scale.

Integrated Partner Communications� Maximize the communication opportunities with SAP’s most strategic partners and partner programs to

advance the reputation and leadership of SAP’s ecosystem and business development opportunities on a global scale.

Global Un ivers i t y A l l ianc es Program

Americas

Europe, Middle East & Africa (EMEA)

Asia Pacific Japan (APJ)

University Competency Center

Univers i t y A l l ianc es Fac t s

Today: 853 Institutions and 188,000+ students (increase 33,000)� EMEA: 510

� Americas: 215

� APJ: 128

Number of countries with University Alliances programs – 30

In kind software donation valuation (retail license value per user) – $545 million � Americas: $162 million

� Asia Pacific: $77 million

� EMEA: $306 million

2008 Recruitment Goals: Target increase 235� As of today: 193 new institutions

Indust ry and In f luenc er Rela t ions: Univers i t y A l l ianc es

Global CommunicationsUniversity Alliances

Bob LoBue

EMEA Heino Schrader

Americas Heather Czech

APJ Crispian Tan

Tina KaiserGermany (LGD) / EMEA

Doug PeeblesCanada

Steve TracyLatin America

Shoichi Tokioka/Maiko Miyakawa

Japan

Kurt Weiss Switzerland / Liechtenstein

Jenny YangChina

Martin GolloglyUKI

Gail CorbittUSA

Max FuzaniAfrica

Victor TaratoukhineCIS / Nordics

Haitham FaroukMENA

Jaslyn Lim

Marketing & Ops

Carmelo VillanuevaPhilippines

Charissa Lee ANZ &

Business Objects

Kim Kyeong HyeKorea

Ratanakul PorntipaThailand

Janara Sydybaeva Intern

Stephen BergerCommunications Burson-Marsteller

Shared FTEProject Management

IIR Operations

Harriet JonesAdministrative Shared Support

Rahul SachdevIndia

Univers i t y Al l ianc es: Miss ion and Objec t ives

Mission:

� We will advance SAP’s influence and value with strategic institutes of higher education, on a global scale.

Objectives:

� Establish collaborative engagement models with institutes of higher education to support educational initiatives

� Secure future market and revenue opportunities for SAP by:� Creating viral demand and alignment with the next generation of business and IT leaders for

breakthrough technology and business model innovations � Driving industry thought leadership through advanced curricula and academic research on business

model innovations powered by principles of enterprise SOA design and blueprint

� Enhance SAP’s relationship with key customer(s) and partner(s) communities to demonstrate our commitment to expanding the ecosystem via technologically advanced & knowledgeable graduates

Univers i t y A l l ianc es Program - Overv iew

� Support SAP skills workforce development to help enable SAP ecosystem AND as part of our corporate social responsibility

� SAP provides UA member institutions with:

� software licensing for teaching purpose (via a hosted software model platform –University Competency Center),

� curriculum materials,

� faculty/academic workshops, and

� academic exchange events.

� Members pay nominal fee to university competency centers for hosting services, academic & technical support.

Univers i t y Mem bership Model

Members* (5%)

� High visibility schools, unique partnerships / relationships e.g. UCC, ACC, SAP Labs

� Senior executive level solutions interaction e.g. Retail LOB

� Special knowledge / operative content contribution, e.g. curriculum, technology, portal, special events

� Standard Benefits of membership

Members (15%)

� Workshops, events, curriculum materials, portal content

� Full members, part of UA community

� Traditional software usage in classroom

Affiliates (80%)

� New audience not currently participating

� Free access via new UA portal only

� Not considered members

Members Members

Current Model Transition Model

Members

Members*

Affiliateserp4schools

Community Model

Members*

erp4schools

Univers i t y Al l ianc es: Curr ic u lum Developm ent

Advisory Board Concept Q4 2008 / Q1 2009

Introductory SAP ERP w/ Global Bike Inc. integrated case study ;

GBI to be rolled out across the curriculum

Netweaver Modules:� Enterprise Portals, Visual Composer, Web Dynpro for Java, Business Processes

Solution Manager

Functional Areas:� Accounting: Financial, Managerial, AIS� Business Intelligence� First Half 2009 Projects

� Advanced Accounting� Business Intelligence with key BOBJ focus� Supply Chain Management � Human Capital Management� CRM

LOB Orientation – Retail Q3 2008, SME Q1 2009 (project start dates)

Team Proc ess and Program Work St ream s

Below are work streams that are or will be formed :� University Alliances Community – “Portal”

– Collaboration environment– Multimedia conferencing and E-Learning platform– UA promotions vehicle– Community registration

� Customer and Partner Engagement Strategies, e.g. emerging market strategies, mature market user group relations, etc.

� Relationship Management System � Global Curriculum Development and Process – Advisory Board� Certification Access – TERP10 & BPERP� Hosting Strategy Enhancements and Innovation� Standardization of Reporting and Communication � Research Alignment� Budget and Resource Management� Event Strategies

Proposed UA Por t a l Conc ept

Publ ic (Promotional)

Mul t ip le T iers

UA Mem ber

Fosters the development of an education community built around SAP products and best practices. Content at this level is free and supports curricula that does not require live system access. Logon required.

Introduces SAP University Alliances (UA) to the public. Encourages faculty and student engagement at the Community level and promotes full membership into the UA program. No logon required.

Supports UA program members with detailed curricula, courseware, live system access (hosted), and program support tools. Membership required.

Will follow a parallel path to professors with the same three tiers.

St udent Ac c ess

Af f i l ia t es

UA Event s St rat egy

SAP Events – For University/Academic Participation� SAPPHIRE � Tech Ed(s)� User Groups – National Associations and Local Chapters� SAP World Tour (100 cities)� FKOM� Curriculum Congress, Workshops, User Group meetings� Influencer Summits� Academic Conferences

Industry Events� Support SAP participation and sponsorships at identified industry events (global/regional)

� Market education� Speaking Opportunities (for executions in coordination with ETL)

� Partner Conferences� Recruiting events and tours

Thank you

SAP ACADEMIC CONFERENCE 2008University Alliances Asia Pacific Japan Update

Crispian TanRegional Director, University AlliancesSAP APJ

© SAP 2007 /

Univers i t y A l l ianc es APJ 2008: Re-launc h in reg ion w i t h APJ UCC est ab l ished

� Media/Partner/University regional launch in Singapore, April 2008

– APJ CEO Geraldine McBride, and QUT Deputy Vice Chancellor, John Sheppard, officiate at the event

– Total 70 participants including senior officials from QUT and SAP, including VP Don Bulmer, 7 Singapore Universities/Polytechnics, 4 SI Partners, and 1 Government

– Press Release on the launch of the Program in APJ and announcement of the establishment of the APJ UCC at QUT

© SAP 2007 /

Univers i t y A l l ianc es APJ 2008: Media launc hes in c ount r ies ac ross reg ion

� Media launches in region and the countries

� Korea, 23 June 2008� Asia Today: 1 article on Korea UA Road show/UAP Launch

� Thailand, 8 July 2008� 14 media articles, including TV coverage

� Japan, 17 July 2008� Abeam Consulting donates curriculum to Waseda University� 3 media articles

� Philippines, 7 August 2008� media articles

© SAP 2007 /

Univers i t y A l l ianc es APJ 2008: Webs i t e

http://www.sap.com/asia/uap

� This is a one-stop information for new and prospective Universities, students,partners etc

� Since launch in April 2008, over 2,000 clicks on the website with many requests, many from prospective universities, academics and students

© SAP 2007 /

Univers i t y A l l ianc es APJ 2008: # Mem bers

� University Alliances road shows with UCC QUT� China (Beijing & Shanghai), India (Delhi, Pune, & Hyderabad), Japan (Tokyo), Korea

(Seoul)

� As at 7 November, there are 132 UA members

© SAP 2007 /

Univers i t y A l l ianc es APJ 2008: Ac adem ic w ork shops

� Academic workshops conducted� SAP BPERP Course & Certification Train-the-Trainer (TTT) workshops

� Bangalore, India from 16 to 27 June 2008� 13 took certification with 11 passed

� Sydney, Australia from 30 June to 11 July 2008� 10 took certification

� SAP TERP10 Japan TTT workshops

� Tokyo, 18-29 August 2008� 11 participants from 9 Universities

� Number of academics with UCC system: 148

� 5 APJ Academics attended 5-day SAP Introductory Workshop, at Milwaukee 7 - 11 July 2008

� New global SAP Introductory course to APJ countries

� 1 each from Australia, China, India, Japan, and Singapore attended

© SAP 2007 /

In t roduc t ory t o SAP: Based on Global B ic yc le Inc dat aset

SAP Introductory: (5 days)

� The introductory course for the SAP University Alliances has been completely revamped for 2008. This is a five-day workshop.

� It will provide participants with a thorough grounding in the new content – Global Bicycle Incorporated (GBI dataset) where all future global curricula will be based on.

� The intent of the workshop is two fold:

1) to provide an excellent opportunity for faculty members who are new to the University Alliances to learn the basics of SAP and

2) to provide hands on experience with the new curriculum content that faculty members can use to deliver education to students at University Alliances campuses.

� From basic navigation to an overview for each of the major functional areas of SAP's software suite, the new introductory course uses a bicycle manufacturer as the case company to explain organizational structure and business processes within the SAP framework.

� Prerequisites: None. Hence, good for all new universities and academics who are not exposed to SAP at all.

© SAP 2007 /

Univers i t y A l l ianc es APJ 2008: Ac adem ic w ork shops on In t roduc t ion t o ERP

� Academic workshops conducted� Manila, 4 to 8 August 2008, 27 academics

� New Delhi, 18 to 22 August 2008, 21 academics

© SAP 2007 /

Univers i t y A l l ianc es APJ 2008:# St udent s Cer t i f ied

� # Students with UCC system: Registered students 6915 as at September 2008

� SAP certification courses BPERP and TERP10 in Japan

� As of 17 October 2008, a total of 375 students from Singapore and New Zealand have taken the BPERP course/certification exams with 329 students successful. That is a 88% pass rate.

� Several students in Singapore have been recruited by SAP Partners.

© SAP 2007 /

Univers i t y A l l ianc es APJ 2009: Som e new developm ent s

� TERP10 to be launched beginning 2009 in APJ

– TERP10: SAP ERP – Integration of Business Processes is a 10-day training course held at the UA universities.

– Learn how the fundamental integrative business processes in procurement, production, planning, project management, sales, customer service, asset management, financial accounting, human resources, and analytics interact within the SAP ERP application.

– Provides students with a broad basic knowledge of the core business processes, business interrelations, and integration of business processes in SAP ERP.

– Students can proceed to take SAP TERP10 certification exams at SAP after the 10-day course

– TERP10 dataset is already hosted out of UCC QUT

– Already offered in the Americas and EMEA regions beginning 2008.

� BPERP will not be updated and hence, it will not be promoted beyond end 2009

� Existing academics trained in BPERP can switch over to TERP10 with some delta training

� Details on how to switch over will be announced in Q12009

© SAP 2007 /

Cryst a l Repor t s

Access and present any data

Presentation Quality Formatting

Deliver reports when and where people need them

A powerful, dynamic, actionable reporting solution

� Stunning report visualizations

� What-if scenario modeling

� Integrated operational reporting

The industry standard for reporting

© SAP 2007 /

Xc els ius

Create Flash-based interactive visual models from ordinary Excel spreadsheets and corporate data

Deliver them as part of Microsoft Office documents, Adobe PDFs, SharePoint portals and web sites

Without any programming!

© SAP 2007 /


� Business Objects products will be available in early 2009 – hosted by UCC QUT for new schools

� New BI curriculum with Business Objects from mid 2009 onwards.

© SAP 2007 /


� More academic workshops such as Introduction to ERP using SAP, ERP Simulation Game and BI curriculum that will be offered

� Please feedback to your UA Managers on the demand and interest

� UA Managers will collate inputs and organize based on demand as well as the suitable time for a workshop which can last up to 3 to 5 days each.

� New announcements will be made via eNewsletters or website.

© SAP 2007 /

Univers i t y A l l ianc es“ Enabl ing Tom orrow ’s Work forc e t hrough Educ at ion”

SAP SAP SAPSAP

SAPSAP SAP

SAP SAP

SAP

Thank you

university alliances global vision

Documents