University of Arkansas

Staff SenateThursday, September 9, 2010

Goals for TodayShare the Razorback Foundation Seat Value Plan,

specifically regarding Faculty/Staff tickets

Plan to addressMisconceptions about University of Arkansas AthleticsNeed for additional fundsRSVP Program

Misconceptions Best Facilities in the Country

Hog Heaven Article in 2006 Consensus ranking of

5th in Football Facilities in the SEC

Since 2006Have all made significant renovations and expansions to their football facilities

Hog Heaven Article in 2006 Consensus ranking of

1st in Basketball Facilities in the SEC

Since 2006Alabama: $4.5 million renovationAuburn: $92.5 million for new Arena and Practice

FacilityFlorida : $10 Million renovationGeorgia : $8.5 million renovationKentucky: $30 Million Practice FacilityLSU: $13.9 million Practice FacilityOle Miss: $12 Million Practice FacilityTennessee : $16 Million Practice Facility

MisconceptionsUnlimited amount of financial

resources and reserves

Fact: We do NOT have $20-$50 million in reserves in the Razorback Foundation

Fundraising Numbers (Annual Fund)FYO8-09

Rank Institution Total1 Florida 28.52 Georgia 25.53 LSU 23.84 Tennessee 21.05 Alabama 17.96 Auburn 17.27 Kentucky 15.18 South Carolina 14.19 Arkansas 11.810 Ole Miss 9.911 Miss. State 8.412 Vanderbilt 3.4

Fundraising Numbers (Donors)FYO8-09

Rank Institution Total1 Georgia 16,0002 Auburn 16,0003 Florida 15,0004 South Carolina 13,5005 Alabama 13,3666 LSU 11,4397 Arkansas 10,5878 Tennessee 10,0009 Kentucky 8,50010 Ole Miss 6,78011 Miss. State 5,55312 Vanderbilt 2,750

Athletic BudgetFY 10

Rank Institution Total1 Tennessee $98,000,0002 Florida $91,000,0003 Alabama $85,3000,0004 Georgia $80,000,0005 LSU $74,000,0006 Auburn $75,000,0007 South Carolina $75,000,0008 Kentucky $71,000,0009 Arkansas $59,688,47510 Vanderbilt $44,900,00011 Ole Miss $40,000,00012 Miss. St. $38,754,480

The need to be more than just the Annual FundIn January 2008, Razorback Foundation

projections showed that without a significant revenue increase, they would not be able to meet their financial obligations in 2012.

A Broader Spectrum of GivingSeat Program

Increase Seat Values for DWRRS and WMSExpanding Razorback Foundation MembershipCapital Campaign Planned and Deferred Gifts and Endowment

Historical DateOver the last 5 years over 30 schools have re-evaluated

their Football seating plansSeat Premiums for DWRRS have NOT increased since

1982 (28 Years)

AND…..

SEC Seat ProgramsEvery school in the SEC has done their own form of a

Seating Plan

EXCEPT

What has been doneRaised financial concerns with Razorback

Foundation LeadershipSuggested update of Seat Values in Football

For DWRRS and WMSRazorback Foundation asked for our

assistanceNo Experience

Razorback Foundation asked Chris Wyrick to leadHas Experience

Committee MembersScott Bull*George Cole*Jeanne Groff Gene Hudson*Gary Smith Donny Story

Norm DeBriynHarold HortonJeff LongKen MourtonReece ParhamSean RochelleMark ScobeyChris Wyrick

Committee Advisors

*Razorback Foundation Board Members

Steps TakenStudied our current situation

Studied different seating models

Studied other schools stadiums and seating configurations and price points

Reviewed possible changes

Developed “Arkansas” plan

We Actively Studied

55Models and Prices

* 325 hours of calculations and review

Competition in football Seat PremiumsSeat Premium per seat, 50 Yard Line(our section 104 & 114)

Texas A&M-$3,500Penn State- $2000LSU- $950Kentucky- $450

Arkansas- $150Oklahoma State- $800Tennessee- $1,250Mississippi State- $350Ole Miss- $625

Georgia- $400Florida- $1,000Auburn- $500Alabama- $1,300 Clemson- $700

Cost of Entry into SectionsRewarding current seat holder loyalty

Current seat holders may remain in current seats as long as they meet the new minimum Seat Premiums

Cost of entry New section requirements

Classification # of Tickets In These SectionsBroyles-Matthews Platinum- $20,000

16 104 - 114

     Broyles-Matthews Gold-$10,000 12 103 -104-105-114     Broyles-Matthews Silver-$5,000 10 103-105-113-114-115     Super Hog-$3,000 8 102-113-115     Wild Hog-$2,000 6 102-106-112-121-122-123-

124-125     Tush Hog-$1,000 4 101-106-112-118-119-120-

121-122-123-124-125-126-127-128-503-504-505-513-

514-515     Big Hog-$500 4 107-502-503-506-513-515     Big Red -$100 4 502-505-506     Non Donors 2 500-501-507-508

Faculty/Staff Fact Sheet801 Account1572 Tickets136 accounts who are members of the Foundation(10%)52 accounts that have other seats and require that they are

members of the Foundation665 accounts that just use the discount

Faculty/Staff PolicyCurrentNo Seat Premium½ Ticket Price

New PolicyCurrent Ticket Holder

No Seat Premium½ Ticket Price

New Ticket HoldersNo Seat PremiumFull Ticket Price

Faculty/Staff Ticket ComparisonsSchool # of tickets Ticket price Section DonationAlabama 2 20% discount F/S None

Arkansas (current)

2 50% discount Any None

Arkansas (new) 2 Full Price Any NoneAuburn 2 50% discount Any 50% Florida 2 Full Price F/S NoneGeorgia 2 50% Discount F/S NoneKentucky 2 20% Discount Any 50% LSU 2 Full Price Any NoneOle Miss 2 50% Discount Any 100% Miss St. 2 20% Discount F/S NoneS. Carolina 2 20% Discount Any NoneTennessee 2 20% Discount Any NoneVanderbilt 2 $99 each (season) Any 100%

Total Faculty/Staff Seat Value AmountsLittle Rock F/S Seat Values used

$23,080Fayetteville F/S Seat Values used

$203,200Overall F/S Seat Values used

$226,280

Questions?