University of California, San Diego

The 2011 Entering Class & Their Expectations –

Keeping Pace with the Millennial Student

Mae Brown

Assistant Vice Chancellor and Director of Admissions

Admissions & Enrollment Services

National Enrollment Trends

U.S. Census Bureau Data & Population Projections

1995 - 2015

Undergraduate Enrollment Will Expand by 2.6 Million StudentsMillions of undergraduates

18

17

16

15

14

13

12

11

10

0

1995 2000 2005 2010 2015

ETS anaylsis of U.S. Census Bureau data and population projections.

Big States Where Undergraduates Will Increase the Most

Largest Undergraduate

Enrollment Increases

Number of Students

• California. . . . . . 730,000• Texas. . . . . . . . . 310,000• Florida. . . . . . . . 190,000• New York. . . . . . 110,000• Arizona. . . . . . . . .90,000

Five states with the largest increases in undergraduate enrollment

2007 study from WICHE– added Nevada and Utah as growth states

ETS Analysis of U.S. Census Bureau Data and Population Projections

States With Declining Growth

• Kansas• Louisiana• Montana• New Hampshire• North Dakota• South Dakota• Vermont• Wyoming

Racial/Ethnic Change in Undergraduate Enrollment,1995-2015Percentage Point Change in Share of Undergraduates

White

Black

Asian

Hispanic

-8.0 -6.0 -4.0 -2.0 0.0 2.0 4.0 6.0

ETS analysis of U. S. Census Bureau data and population projections.

Significant Changes in Demographics

Percent of High School Graduates Eligible for UC By Race and Ethnicity

UCSD Enrollment Trends

UCSD’s Freshman ProfileApplicants Fall/Winter Admits Fall Registered

Year Applicants AdmitsApp/Admit

RateAccepts

Admit/AcceptRate

2011* 53,502          

2010 48,093 18,356 38% 3,947 22%

2009 47,046 17,679 38% 3,749 21%

2008 47,365Fall Winter Fall & Winter Registered Fall

19,046 67142% 4,292 23%

19,717Total

2007 45,073 19,178 43% 4,141 22%

2006 43,586Fall Winter Fall & Winter Fall Fall

20,049 1,29649% 4,589 23%

21,345Total

Year Applicants AdmitsApp/Admit

RateRegistered

Admit/RegRate

2005 40,518Fall Winter Fall & Winter Fall Fall

17,383 50844% 3,720 21%

17,891Total

2004 41,330Fall Winter Fall & Winter Fall Fall

16,403 86642% 3,874 24%

17,269 Total

2003 43,438Fall Winter Fall & Winter Fall Fall

16,282 1,33641% 3,799 22%

17,618 Total2002 41,354 17,092 41% 4,243 25%2001 38,187 16,493 43% 3,981 24%2000 35,691 13,718 38% 3,122 23%

Transfer StudentsApplicants/Admits/Enrolled

Applicants Admits Registered

Year Applicants AdmitsApp/Admit

RateRegistered

Admit/RegRate

2011* 17,053        

2010 14,372 8,031 56% 2,568 32%

2009 11,572 6,831 59% 1,942 28%

2008 9,871 6,443 65% 1,876 29%

2007 8,872 6,494 73% 1,742 27%

2006 8,945 5,755 64% 1,482 26%

2005 9,291 5,939 64% 1,680 28%

2004 9,825 4,824 49% 1,325 27%

2003 8,854 5,058 57% 1,455 29%

2002 7,890 4,860 62% 1,498 31%

2001 7,041 4,412 63% 1,250 28%

2000 6,375 3,613 57% 1,111 31%

Student Services

Keeping Pace with Today’s New Students

Millennials Rising – Who Are They?

“ Today’s kids are on track to become a powerhouse generation, full of technology planners, community shapers, institution builders, and world leaders, perhaps destined to dominate the twenty-first century like today’s fading and ennobled G.I. Generation dominated the twentieth. Millennials have a solid chance to become America’s next great generation.”

Neil Howe & William Strauss

“Millennials Rising: The Next Great Generation”

Common Characteristics

• Born in the 1980’s to Baby Boomers who provided a structured and scheduled environment filled with educational and extracurricular activities

• Close relationships with parents who want to remain involved in their children’s daily lives once they leave home

• Technologically advanced and computer proficient

• Spend hours communicating online and via cell phone

• Receive extensive and rapid exposure to vast information; the most informed generation of all time

Defining Traits• Positive, cooperative team players; engaged in co-curricular activities

since kindergarten

• Technologically savvy, less sophisticated in humanities

• Demand consistency and structure

• Perceived as “over-parented”; they are less mature than their predecessors. They still ask parents what to do when they are experiencing high levels of stress and anxiety.

• Parents are more likely to assume a consumer customer stance “I’m paying for this so I want it this way.”

• Long hours spent isolated in front of a computer screen has left many without the proper social skills to navigate in the real world

Character Traits

• Confident

• Optimistic

• Rule-Oriented

• Works Hard

• High Expectation of Authority

• “Zero Tolerance for Institutional Failure”

Expectations of the Millennial Student

• Convenient, Easy-to-Use Resources

• Intuitive, Web-based Applications to Conduct Personal & Business Transactions Online

• Receive Timely Information

• Email Communications to Stay Connected to Family, Friends, Faculty, and the Campus Community

UC/UCSD Meets the ChallengeDelivering Web-Based Technologies

ApplyUC – Online Application Tool

TritonLink

Parents & Family Website

Email Communications – UCSD provides an Email account for every student

Student Services Center – Opened 2007

ApplyUC

• Online Application for Admission & Scholarships

• The Majority of Fall 2011 Applicants will Apply Online

• A Virtual Tour Assists Applicants with Completion of their UC Application

TritonLink

Applicants who were offered admission to UCSD utilized TritonLink to:

Access their Online Admit Packet to submit their Statement of Intent to Register and pay their application fee online with eCheck

Access admissions decisions and verify receipt of incoming transcripts

Register online, add and drop courses, update their personal information, and print their Schedule of Classes

TritonLink The UCSD Web Portal Initiative

for Student-Centered Services

• A Campus Portal for Student Needs

• To Serve Students More Effectively & Efficiently

• To Provide Students with One Resource for Both Information and Transactions

• To Enhance Services and Provide Positive Experiences

Student Services Center

•Opened 2007

•Consolidation of Enrollment Services within one building

•Undergraduate Admissions

•Registrar

•Financial Aid & Scholarships

•Student Affairs

•Student Business Services

Parents & Family Website

Designed Especially for Parents & Families

Parent Publications Provide Timely Information

Campus News Keep Them Involved in Community

Strategies for Success

• Faculty and staff must recognize the difference in the Millennials’ attitudes and behavior as a result of this social and technological revolution and implement programs that address their needs

• Students need to be provided ample opportunities to acquire skills to manage their daily life and assume greater accountability.

• Opportunities for personal interaction with one’s peers and community are encouraged.

• Use of online transaction-oriented technologies, such as TritonLink, will provide information retrieval and access to personalized information including registration, class schedules, and campus events becoming the new vehicle for delivery of student services.

Bibliography

• Millennials Go To CollegeNeil Howe & William Strauss

• Millennials Rising: The Next Great Generation

Neil Howe & William Strauss

• Knocking At the College Door

Western Interstate Commission for Higher Education

• Crossing the Great Divide: Can We Achieve Equity When Generation Y Goes to College?

Anthony P Carnevale & Richard A. Fry

Mae W. Brown(858) 534-3156

THANK YOU!

Q & A