university of denver - making sense of it all · used cars or cheap auto? keyword = discovery...
TRANSCRIPT
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Making Sense of It All Keynote Speaker: Joe Lazzaro
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Social strategy
Web Development
Loyalty
Pay Per Click
Mobile
AJribuLon path
Maps/ReputaLon
Video
RetargeLng
Search Engine OpLmizaLon
In-‐store Purchase
TV
Offers
Awareness
Display
Online Conversions
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
NOW WHAT?
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Game Plan
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Used Cars or Cheap Auto?
Keyword = discovery
![Page 8: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers](https://reader033.vdocument.in/reader033/viewer/2022043011/5fa637d86ca2ee332d46bb96/html5/thumbnails/8.jpg)
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Engage Consumers
• Awareness
• New AcquisiLon
• Loyalty
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q Website
q Yellow Pages
q SEO
q Pay per Click (SEM)
q Newspaper AdverLsing
q Magazine AdverLsing
q Direct Mail
q LeJers to ExisLng/ Former
Clients
q Targeted Email Campaign
q Opt-‐in Email Campaigns
q NewsleJer/eNewsleJer
q Public Speaking
q Radio (Terrestrial/Digital)
q Television
q Billboard AdverLsing
q Movie Theater AdverLsing
q Trade Shows
q Loyalty Programs
q Facebook Ads
q Facebook Page
q TwiJer
q Word of Mouth
q Other DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
PrioriBze Engagement PlaDorms
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Define Investment to Maximize Opportunity
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Be Relevant
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Where Did They
Come From?
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
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DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER