university of hull 27 th april 2007. tom stafford, department of psychology, university of sheffield
DESCRIPTION
NO!TRANSCRIPT
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University of Hull
27th April 2007
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Tom Stafford,Department of Psychology,University of Sheffield
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NO!
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NO!
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Why?•speculation, not science•they could be true•how can we prove they are true?
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How:•measurement•prediction•comparison
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Getting noticed
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Getting noticed
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Getting noticed
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Getting noticed
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Finding game
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•measurement•prediction•comparison
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number of distractors
time
to fi
nd
x x x x
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number of distractors
time
to fi
nd
x x x x
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Think of a vegetable
• What is 1+15?• What is 10 + 6?• What is 5 + 11?• What is 8 + 8?
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Pick a vegetable:• Aubergine• Broccoli• Carrot• Green bean• Lettuce• Marrow• Onion• Parsnip• Rhubarb• Onion• Spinach• Tomato
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TABLE
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CHAIR
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SWING
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BLUE
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GREEN
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How to you make noticing something automatic?
• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition
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How do adverts work?
• Information?•Persuasion?•Repetition?
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Who would like £300?
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Who has bought something in the last week?