SENATE COMMITTEE ONEDUCATIONAL POLICY

ENROLLMENT MANAGEMENT UPDATE

April 9, 2018

Fall 2017

New Freshmen Application and Enrollment Trends

6,932 7,331 6,937 7,565 7,593

2012 2013 2014 2015 2016 2017

AppliedAdmittedEnrolled

7,518

19,627 20,715 21,150 22,881

38,965

31,45933,204

35,82234,193

38,093

22,570 23,974

Admissions Selectivity

Applicants Admits Enrolled Admit RateIllinois Residents 18,846 13,494 5,507 71.6%Nonresident 9,668 5,856 895 60.6%International 10,451 4,624 1,116 44.2%Total 38,965 23,974 7,518 61.5%

College Selectivity (First Choice Majors)

Applicants Admits Admit RateACES 1,494 963 64.5%AHS 1,199 663 55.3%BUS 4,424 1,891 42.7%DGS 3,933 2,402 61.1%EDU 608 298 49.0%ENG 13,001 4,512 34.7%FAA 1,592 1,043 65.5%LAS 12,047 7,562 62.8%MDIA 507 329 64.9%SSW 160 90 56.3%Total 38,965 19,753 50.7%

Declining Yield Rates

58.2%

53.3% 52.9%

49.2%45.9% 47.2%

45.3% 44.7%41.9% 43.0% 43.4%

40.5%

19.1%16.8%

21.7%

16.3% 16.3% 17.5% 18.0% 18.1%16.6% 16.7% 15.6% 15.7%

30.2% 29.3%

34.9%

30.5% 29.6%26.2%

22.2%

27.8% 28.0% 27.8%25.3% 24.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Residents Non-Residents International

New Freshmen Enrollment by Colleges

2017 2016 2015ACES 450 482 470AHS 282 278 232BUS 560 561 618DGS 1,675 1,804 1,757EDU 142 121 147ENG 1,545 1,472 1,622FAA 377 354 319LAS 2,311 2,314 2,220MDIA 126 147 129SSW 50 60 51Total 7,518 7,593 7,565

Fall 2017 Academic Profiles

New Freshman Gender Information

43.1%

43.7%

44.7%

44.4%

47.8%

46.3%

56.9%

56.3%

55.3%

55.6%

52.2%

53.7%

2012

2013

2014

2015

2016

2017

Female Male

New Freshmen Diversity

2017 2016 2015African American 500 (6.7%) 548 (7.2%) 475 (6.3%)Latino/Hispanic 995 (13.2%) 932 (12.3%) 812 (10.7%)Native American 3 (0.04%) 3 (0.04%) 5 (0.07%)NH/Pacific Islander 7 (0.09%) 2 (0.03%) 5 (0.07%)Total 1,505 (20.0%) 1,483 (19.5%) 1,292 (17.1%)

New Transfer Enrollment by Colleges

2017 2016 2015ACES 171 165 172AHS 119 97 76BUS 77 80 70DGS 46 47 54EDU 29 12 21ENG 166 230 226FAA 76 69 71LAS 642 641 639MDIA 26 20 35SSW 28 19 17Total 1,380 1,380 1,381

Recruitment Efforts

High SchoolVisits

CollegeFairs

Off-CampusPrograms

On-CampusPrograms

2016-2017 904 346 58 376

2015-2016 885 436 43 386

2014-2015 964 375 40 387

2013-2014 814 454 42 394

2017 Decline SurveyAll

ResidentsURM Diff

Scholarship 54% 67% 13%

Cost 47% 67% 20%

Location 30% 23% -7%

Campus Experience 27% 18% -9%

Uncertainty of the State of Illinois Budget 27% 23% -4%

Advice from a family member, friend, mentor, etc. 20% 15% -5%

Reputation 20% 15% -5%

Communication with staff from my program of study 13% 12% -1%

Advice from a high school counselor, teacher, coach, etc. 11% 10% -1%

Communication with admissions staff 10% 7% -3%

Timing of when I found out I was admitted 7% 7% 0%

Communication Materials 6% 7% 1%

Overall Top Competitors2017 count Enrolled School 2015 count Enrolled School

675 UNIVERSITY OF MICHIGAN 524 UNIVERSITY OF MICHIGAN

568UNIVERSITY OF ILLINOIS AT CHICAGO 460

UNIVERSITY OF WISCONSIN -MADISON

510PURDUE UNIVERSITY - WEST LAFAYETTE 439

PURDUE UNIVERSITY - WEST LAFAYETTE

505UNIVERSITY OF CALIFORNIA -BERKELEY 436

UNIVERSITY OF CALIFORNIA-SAN DIEGO

455INDIANA UNIVERSITY BLOOMINGTON 417

UNIVERSITY OF CALIFORNIA -BERKELEY

402UNIVERSITY OF WISCONSIN -MADISON 400

INDIANA UNIVERSITY BLOOMINGTON

340 NEW YORK UNIVERSITY 399UNIVERSITY OF ILLINOIS AT CHICAGO

312UNIVERSITY OF CALIFORNIA-SAN DIEGO 296

CARNEGIE MELLON UNIVERSITY

297UNIVERSITY OF CALIFORNIA-LOS ANGELES 295 NORTHWESTERN UNIVERSITY

292 LOYOLA UNIVERSITY CHICAGO 277GEORGIA INSTITUTE OF TECHNOLOGY

16

Residents2017 count Enrolled School 2015 count Enrolled School

560UNIVERSITY OF ILLINOIS AT CHICAGO 390

UNIVERSITY OF ILLINOIS AT CHICAGO

337INDIANA UNIVERSITY BLOOMINGTON 346

UNIVERSITY OF WISCONSIN -MADISON

298 UNIVERSITY OF MICHIGAN 301INDIANA UNIVERSITY BLOOMINGTON

296UNIVERSITY OF WISCONSIN -MADISON 260

NORTHWESTERN UNIVERSITY

276 LOYOLA UNIVERSITY CHICAGO 245 UNIVERSITY OF MICHIGAN

254PURDUE UNIVERSITY - WEST LAFAYETTE 214

PURDUE UNIVERSITY - WEST LAFAYETTE

247 NORTHWESTERN UNIVERSITY 199 UNIVERSITY OF IOWA

174 UNIVERSITY OF IOWA 196LOYOLA UNIVERSITY CHICAGO

174 MARQUETTE UNIVERSITY 150 DEPAUL UNIVERSITY

169 DEPAUL UNIVERSITY 141 ILLINOIS STATE UNIVERSITY17

Non-Residents2017 count Enrolled School 2015 count Enrolled School

305 UNIVERSITY OF MICHIGAN 278UNIVERSITY OF CALIFORNIA -BERKELEY

303UNIVERSITY OF CALIFORNIA -BERKELEY 221 UNIVERSITY OF MICHIGAN

221PURDUE UNIVERSITY - WEST LAFAYETTE 203

PURDUE UNIVERSITY - WEST LAFAYETTE

151 UNIVERSITY OF TEXAS AT AUSTIN 186GEORGIA INSTITUTE OF TECHNOLOGY

143 CARNEGIE MELLON UNIVERSITY 142CARNEGIE MELLON UNIVERSITY

142GEORGIA INSTITUTE OF TECHNOLOGY 134 THE OHIO STATE UNIVERSITY

126 CORNELL UNIVERSITY 117UNIVERSITY OF MARYLAND -COLLEGE PARK

112UNIVERSITY OF CALIFORNIA-LOS ANGELES 116

UNIVERSITY OF TEXAS AT AUSTIN

108 THE OHIO STATE UNIVERSITY 109UNIVERSITY OF WASHINGTON - SEATTLE

105UNIVERSITY OF WISCONSIN -MADISON 103

UNIVERSITY OF CALIFORNIA-LOS ANGELES

18

International2017 count Enrolled School 2015 count Enrolled School

229UNIVERSITY OF CALIFORNIA-SAN DIEGO 329

UNIVERSITY OF CALIFORNIA-SAN DIEGO

211 NEW YORK UNIVERSITY 142UNIVERSITY OF CALIFORNIA-LOS ANGELES

164UNIVERSITY OF CALIFORNIA -BERKELEY 127 CARNEGIE MELLON UNIVERSITY

161UNIVERSITY OF CALIFORNIA-LOS ANGELES 127 NEW YORK UNIVERSITY

147UNIVERSITY OF WASHINGTON -SEATTLE 112

UNIVERSITY OF CALIFORNIA -BERKELEY

123 BOSTON UNIVERSITY 80UNIVERSITY OF CALIFORNIA-DAVIS

102 UNIVERSITY OF ROCHESTER 78UNIVERSITY OF SOUTHERN CALIFORNIA

99 CARNEGIE MELLON UNIVERSITY 76 BOSTON UNIVERSITY

97UNIVERSITY OF SOUTHERN CALIFORNIA 67

GEORGIA INSTITUTE OF TECHNOLOGY

92UNIVERSITY OF CALIFORNIA-SANTA BARBARA 64 CORNELL UNIVERSITY

19

African-American2017 Enrolled School 2015 Enrolled School

38 Howard University 33 University of Illinois at Chicago

34 University of Illinois at Chicago 32 Missouri – Columbia

28 University of Michigan 25 University of Michigan

13 Washington University (MO) 16 University of Iowa

12 Missouri - Columbia 13 Illinois State

11 Northwestern 12 Northwestern

10 Illinois State 11 Washington University (MO)

10 Northern Illinois 9 University of Chicago

10 University of Chicago 9 Loyola University

20

Latino/a2017 Enrolled School 2015 Enrolled School

256 University of Illinois at Chicago 132 University of Illinois at Chicago

77 University of Michigan 45 University of Iowa

52 Loyola – Chicago 45 University of Michigan

49 Northwestern 45 Northwestern

39 Wisconsin – Madison 36 Wisconsin – Madison

31 Marquette University 35 Loyola – Chicago

25 University of Iowa 28 DePaul University

20 Illinois State 18 Illinois Institute of Technology

19 City Colleges – Harold Washington

18 Marquette University

18 University of Chicago 17 University of Chicago

21

Fall 2018

Admissions Timeline

• Early Action– Deadline: November 1st

– Decisions: December 15th

• Regular Decision– Deadline: December 1st

– Decisions: February 2nd

Fall 2018 Enrollment Goals

FA17 Target FA17 EnrolledDesired Target*

Recommended Target

ACES 485 450 500 460AHS 280 282 290 290BUS 585 560 580 580COM 145 126 145 135DGS 1700 1675 1700 1655EDU 130 142 140 140ENG 1500 1545 1500 1500FAA 355 377 400 385LAS 2260 2311 2260 2300SW 60 50 55 55TOTAL 7500 7518 7570 7500

Cycle Changes

• Scholarships & Honors are no longer on the notice of admission

• Recalculated Academic Index to assist with sorting by academic profile.– Places greater emphasis on grades and less on test scores.

• No longer concord SAT and ACT

• 2nd application portal: Coalition Application

myIllini v. Coalition ApplicationsResident Non-Resident International Total

myIllini App 18,219 6,242 6,514 31,058

Coalition App 1,154 3,719 3,244 8,129

Total 19,373 9,961 9,758 39,187

% Coalition 5.9% 37.3% 33.2% 20.7%

Transfer Fall Application

• Opening Date moved:– August 30 December 15

• Should avoid students needing to send multiple transcripts.

• Deadlines are unchanged– Priority: Feb 1– Final: Mar 1

Continuing Enrollment Challenges

Projections of Illinois High School Graduates

130000

135000

140000

145000

150000

155000

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Source: http://knocking.wiche.edu/report

Projections of Illinois High School Graduates

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

Axis

Title

White

Hispanic

Black

Asian/PI

Source: http://knocking.wiche.edu/report

By Race/Ethnicity

Out Migration is Getting Worse

Source: http://highereddatastories.blogspot.com/2017/01/the-outlook-in-illinois.html

Shifting Demographics Nationally

Source: https://nces.ed.gov/programs/projections/projections2021/figures/figure_08.asp?referrer=report

More Competition in Chicago Area

• 2004: 46 staff, representing 33 universities• 2016: 117 staff, representing 83 universities

Source: Chicago Area Regional Representatives, 2016

For FY18 (and beyond) we planned slower growth of institutional aid

34

$-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

2016-17 2017-18 2018-19 2019-20 2020-21

Supplemental Aid (Tuition Grants) President's Award Program Illinois Promise

University Achievement Chancellor's Access Grant Miscellaneous

Thou

sand

s

Yield Summary

• Students are applying to more schools• Net price is becoming the major factor in

where students go to college• We need more need based aid if we want our

diversity to increase.– Increasing aid, means less money for other things.

Summary

• There is more competition for a declining State of Illinois population that will continue to become more diverse.

• We have reached our size and cost capacity for undergraduate enrollment but have growth potential at the graduate/online level.

• Our future ability to compete will be based on our academic reputation and our donated resources.

Summary

• Diversify international enrollment.• Continue to focus on our in-state flagship

identify and grow our national brand.• Maintain enrollment goals to ensure financial

stability for the university.• Expand non-resident growth markets.

– California– Texas– New York

Questions/Discussion