university of michigan social media 05-28-12
TRANSCRIPT
LIKE THE MUSIC?
THE LIST IS ON SPOTIFY: SEARCH FOR “COMMUNICATORS FORUM”
TODAY’S HASHTAG: #UMSocialBLOG: socialmedia.umich.edu
HELLO. I’M JORDAN MILLER. I’M INFLUENTIAL ABOUT SANDWICHES.
@_jordanmiller_
FUN FACTS.
FUN FACTS.Social Media Director
FUN FACTS.Social Media DirectorSpotify lover
FUN FACTS.Social Media DirectorSpotify loverClumsy
CREATION
CREATION SHARING
INTERACTION
CREATION SHARING
INTERACTION
CREATION
SHARING
SOCIAL MEDIA
WHERE WE ARE NOW.
POINTS OF LIGHT
OUR GOAL?
TOTAL SOCIAL MEDIA DOMINATION.
(translated: #1 Higher Ed thought leadership)
WE HAVE TO DO WHAT THE BIG BRANDS DO…
WE HAVE TO DO WHAT THE BIG BRANDS DO…
BUT WE HAVE TO DO IT SMARTER
THIS COST A LOT.
THIS WAS FREE.
IN CASE YOU MISSED IT…
WHAT SHOULD I POST TO FACEBOOK?
FACEBOOK INSIGHTS
MAKE DATA-INFORMED DECISIONS.
OH LOOK.
IT’S A PARTLY CLOUDY DAY ON CAMPUS.
HEY IT’S A BIG BLOCK M AND THEY CLIMBED A MOUNTAIN AND I’M GOING TO SHARE THIS.
EDGERANK
OH, HEY GIRL. JUST WANTED YOU TO KNOW:
FACEBOOK IS INCENTIVIZING YOU TO POST COOL CONTENT.
PHOTO
PHOTO
PHOTO
REACH= THE NUMBER OF PEOPLE WHO HAVE SEEN YOUR CONTENT IN
28 DAYS
ENGAGED USERS= THE NUMBER OF PEOPLE WHO HAVE CLICKED ON
YOUR CONTENT IN 28 DAYS.
REMEMBER WHEN YOU JUMPED OFF THAT BRIDGE IN BRAZIL WITH YOUR TEN BEST FRIENDS?
CLOSE ENOUGH.
WE ARE CUTE AND FLUFFY.
THE INTERNET LOVES CUTE AND FLUFFY.ALSO CONTESTS. IT LOVES THOSE.
LOVE YOUR FANS (BOB’S TRUCK)
LOVEYOURFANS
KNOWYOURFANS
BE TIMELY
WHEN SHOULD I POST?
WELCOME TO THE DAWN OF A NEW ERA
WELCOME TO THE DAWN OF A NEW ERA
TIMELINE
3 TO 5 TIMES PER WEEK
3 TO 5 TIMES PER WEEK
STUDY, STUDY, STUDY.
FACEBOOK INSIGHTS IS YOUR FRIEND
HOW DO I MEASURE SUCCESS?
VIRALITY = THE PERCENTAGE OF PEOPLE WHO HAVE SEEN YOUR STORY WHO HAVE “CREATED A
STORY.”
(REACH/ENGAGED USERS = VIRALITY… SORTA)
In Beta:
Enterprise-level monitoring and reporting.
#UMSOCIAL: JORDAN MILLER
U-M FLINT:ALAINA WIENS
ATHLETICS: JORDAN MALEH
UMHS: LAUREN MCLEOD
ALLUMNI ASSOCIATIO
N: TONJA DEEGANDEVELOPMEN
T: SHANNON RIFFE
ENGINEERING: MATT NIXON
LS&A:RACHEL HARKAI
SOCIAL MEDIA SPECIALISTS
FORUM
Next Steps:
YouTube – completed wireframes and content strategy, move to build phase.
Next Steps:
Best practices for moderators/admins of official U-M social properties.
Next Steps:
More bros with flags.
WHAT HAVE WE LEARNED?
Data-driven decision making
Images speak louder
Don’t just do it betterDo it smarter
Thank you!