university of new hampshire. marketing team glee corsetti (co-leader) bobby valickus (co-leader)...
TRANSCRIPT
COLLEGE OF ENGINEERING AND PHYSICAL SCIENCES
University of New Hampshire
Marketing Team
•Glee Corsetti (Co-leader)• Bobby Valickus (Co-leader)• Nate Berg• Rachel Casey•Sarah Davison• Mike DeAngelo• Liz Merriken• Alana Reeves• Bridget Robinson
Agenda
Statement of work Overall Impressions Research Plan
Secondary ResearchPrimary Research
Promotional Ideas SpringFest Strategic Plan
Recommendations
Statement of Work
Create a marketing campaign for CEPSIncluding:
○ Slogan○ Branding○ Social Media Networking○ Perception: Current, Future, Alumni○ Adjusting Website
Impressions Survey: 219 Social Media
Twitter: 23Facebook: 30LinkedIn: 51
EventPress Releases
○ Seacoast Media Group: 23,000○ Portsmouth Herald: 63,000
Facebook: 1,974Attendees: 800+
Total = 129,097
Research Plan Secondary
School reviewsWebsite reviews
PrimarySurveys
○ High school, Undergrad, GraduatesInterviews
○ Dean Mukasa, Deb Williams○ Students (Undergraduate, Graduate)○ Alumni
Focus groups
SECONDARY RESEARCH
PRIMARY RESEARCH
Survey Results
219 Respondents 140 from NH; 79 out of state
41% going to grad school
63%
37%
New HampshireOut-of-State
Class Standing of Respondents
18%
27%
19%
18%
16%1%
Freshman
Junior
Senior
Graduate
Sophomore
Influential Factors
Future Job Placement
Reputable Faculty
Campus Location/Size/Appearance
Study Abroad Programs
Overall Reputation
Ethnic Diversity
Appealing/Interactive Website
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Most Important Characteristics in Choosing a School
Not Important to Somewhat Important Important to Very Important0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The ability to receive appropriate, secure, and lucrative job placement after graduation
Most Important Characteristics in Choosing a School
Not Important to Somewhat Important Important to Very Important0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
The ability to interact and work closely with an ex-perienced, award-winning faculty
Most Important Characteristics in Choosing a School
Not Important to Somewhat Important Important to Very Important0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Having access to new state-of-the-art learning en-vironments, equipment, and buildings
How Students Hear of Schools
Tours
YouTube
Word-of-mouth
College Fairs
Surfing the Web
Current Students/Alumni
Princeton Review/Referral Books
Other
0% 10% 20% 30% 40% 50% 60% 70% 80%
Focus Group
Graduate Students
Lack of communication
Exceptional facilities
“Gap” between professors
and students
Cultural barriers with international students
Educational goals and classroom experience mismatch
Undergraduate Students
Exceptional facilities Knowledgeable professors
Would not choose CEPS for graduate school
Want more “professional” experiencePeer Advising
Environmental
engineering
Social media
More publicity around research and projects
PROMOTIONALIDEAS
Slogans
“Work hard. Play hard” “Kingsbury: A land of hope” “Innovations for the future” “Applications for the future.” “CEPS: Where ideas become realities”
Logos
Gear drives Compass Microscope Infinity sign Light bulb with atom center
Sample T-Shirts
Additional T-Shirts
Postcard
Collateral Material
Spring Fest 2011 Promotions
Spring Fest Press Releases
Portsmouth Herald
Seacoast Media Group
Spring Fest Event 800+ Attendees Complimentary Food Entertainment Additional Workshop Clients
Tradeport, Children’s Museum, UNH Housing, OSVPR CEPS Table
iPod Touch GiveawayFlyersSurvey (T-shirt, slogan, logo)Rubik’s Cube Contest
Spring Fest Flyers
Promotional VideoSteel Bridge Team
STRATEGIC PLAN
Recommendations
New Logo and Slogan Revamp Website Social Media Peer and/or Alumni Advisor- a resource for
students Networking Opportunities Student Intern Promotional Event
Social Media
Internship Opportunity
Questions?
Survey
