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UNIVERSITY OF NORTH TEXAS CENTER FOR LEARNING ENHANCEMENT ASSESSMENT AND REDESIGN CMHT 5700 SERVICE EXCELLENCE Course Information | Tech Requirements | Access & Navigation | Requirements | Communications | Assessment | Academic Calendar | Course Evaluation | Scholarly Expectations | Resources | Course Policies | UNT Policies COURSE INFORMATION - Course Title / Name: CMHT 5700 SERVICE EXCELLENCE - Term / Year: Spring 2018 - Course Catalog Number, Section, Credit Hours: CMHT 5700, 001, 3 Credit - Class meeting time & place if applicable OR mandatory online meeting times: N/A Professor / Instructor Contact Information - Full name & title: HaeJung Maria Kim, Ph. D., Professor - Office location & building: Chilton 342G - Office phone & fax number: (940) 565-4109 (office)/ (940) 565-2436 (main office)/ (940) 565-4348 (fax) - Office hours – face to face and online - Email address: [email protected] *Class related emails should be sent through Blackboard mail. About the Professor / Instructor Dr. HaeJung Maria Kim, Professor in the Department of Merchandising and Digital Retailing, joined the University of North Texas in 2004. To be a leader in academia, Dr. Kim’s research has been evolving to a multidisciplinary field of ‘Smart Consumer Experience (SCE)’, which leverages the power of communities and networks to enable consumers to influence global businesses and co- create future market values. SCE is at the center of her projects and methods for teaching, research and service, which are advancing to a multidisciplinary platform. She has published more than 37 papers in marketing and economic journals including the Journal of Business Research, Industrial Marketing Management, Global Economic Review and Journal of Business Ethics. She also has 75 conference proceedings at intentional and national scholarly affiliations. Her scholarship is recognized through 14 awards including Papers of Distinction, Distinguished Scholar Speaker, and Best Thesis Awards. Dr. Kim serves as an associate editor of Clothing and Textiles Research Journal, and Fashion & Textiles. Dr. Kim’s recent research interests lie in the social aspects of consumer digital engagement examining how consumers share, learn, co-develop, socialize and advocate their experiences in social media platforms. Course Pre-requisites, Co-requisites, and/or Other Restrictions N/A

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Page 1: UNIVERSITY OF NORTH TEXAS CENTER FOR LEARNING …...- Office hours – face to face and online - Email address: hjkim@unt.edu *Class related emails should be sent through Blackboard

UNIVERSITY OF NORTH TEXAS CENTER FOR LEARNING ENHANCEMENT

ASSESSMENT AND REDESIGN

CMHT 5700 SERVICE EXCELLENCE

Course Information | Tech Requirements | Access & Navigation | Requirements | Communications |

Assessment | Academic Calendar | Course Evaluation | Scholarly Expectations | Resources |

Course Policies | UNT Policies

COURSE INFORMATION - Course Title / Name: CMHT 5700 SERVICE EXCELLENCE

- Term / Year: Spring 2018

- Course Catalog Number, Section, Credit Hours: CMHT 5700, 001, 3 Credit

- Class meeting time & place if applicable OR mandatory online meeting times: N/A

Professor / Instructor Contact Information

- Full name & title: HaeJung Maria Kim, Ph. D., Professor

- Office location & building: Chilton 342G

- Office phone & fax number: (940) 565-4109 (office)/ (940) 565-2436 (main office)/ (940) 565-4348 (fax)

- Office hours – face to face and online

- Email address: [email protected] *Class related emails should be sent through Blackboard mail.

About the Professor / Instructor

Dr. HaeJung Maria Kim, Professor in the Department of Merchandising and Digital Retailing, joined the

University of North Texas in 2004. To be a leader in academia, Dr. Kim’s research has been evolving to

a multidisciplinary field of ‘Smart Consumer Experience (SCE)’, which leverages the power of

communities and networks to enable consumers to influence global businesses and co- create future

market values. SCE is at the center of her projects and methods for teaching, research and service,

which are advancing to a multidisciplinary platform. She has published more than 37 papers in

marketing and economic journals including the Journal of Business Research, Industrial Marketing

Management, Global Economic Review and Journal of Business Ethics. She also has 75 conference

proceedings at intentional and national scholarly affiliations. Her scholarship is recognized through 14

awards including Papers of Distinction, Distinguished Scholar Speaker, and Best Thesis Awards. Dr. Kim

serves as an associate editor of Clothing and Textiles Research Journal, and Fashion & Textiles. Dr.

Kim’s recent research interests lie in the social aspects of consumer digital engagement examining

how consumers share, learn, co-develop, socialize and advocate their experiences in social media

platforms.

Course Pre-requisites, Co-requisites, and/or Other Restrictions

N/A

Page 2: UNIVERSITY OF NORTH TEXAS CENTER FOR LEARNING …...- Office hours – face to face and online - Email address: hjkim@unt.edu *Class related emails should be sent through Blackboard

CMHT5700 Service Excellence – Blackboard Learn 2018

2 CLEAR | University of North Texas

Materials –Required readings • Creswell, J.W. (2009). Research Design: Qualitative, Quantities, and Mixed Methods Approaches

(3e), CA: SAGE Publications Ltd.

• Scholarly journal papers (22) posted on Blackboard

Materials –Suggested readings

• Kandampully, J. (2007). Services management: The new paradigm in hospitality. Upper Saddle River, NJ: Pearson Prentice Hall

• Zeithmal, V., Bitner, B. & Gremler, D. (2013). Service Marketing (6e), McGraw-Hill, Inc. ISBN-10: 0078112052, ISBN-13: 9780078112058

Course Description

Comprehend the concepts of service excellence, advance theoretical foundations to the application

of service strategies, and examine the impact of digital technologies on the future of service

management in related to merchandising, retailing, hospitality and tourism industries.

- Learning Objectives

1. The learner will analyze significant issues and challenges in services management and marketing

areas across merchandising, retailing, hospitality and tourism industries.

2. The learner will examine knowledge of service excellence through service-dominant logic.

3. The learner will evaluate the impact of technology on service delivery, customer co-creation

capability and business competitive advantage.

4. The learner will develop a defensible research proposal of service excellence with the pertinent

theories and methodologies.

Teaching Philosophy

This course is essentially a place where assigned readings are discussed by all students, questions can be

raised and debates can be conducted. Through an ongoing virtual ‘Socratic virtual dialogue’ among

leaners and an instructor, students familiarize with the subjects of service innovation and excellence.

The seminar allows them to interact with the practical problems that occur during research work. Each

module is comprised of two sections: theory and practice. Theory includes the key concepts and review

of related literature; and in the practice section, students are aware of key concepts/topics and become

contented with the subject in the business cases.

TECHNICAL REQUIREMENTS / ASSISTANCE

The following information has been provided to assist you in preparation for the technological aspect of

the course.

UIT Help Desk: http://www.unt.edu/helpdesk/index.htm

Hardware and software necessary to use Bb Learn: http://www.unt.edu/helpdesk/bblearn/

Browser requirements: http://kb.blackboard.com/pages/viewpage.action?pageId=84639794

Computer and Internet Literacy: http://clt.odu.edu/oso/index.php?src=pe_comp_lit

Headset/Microphone (if required for synchronous chats)

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CMHT5700 Service Excellence – Blackboard Learn 2018

3 CLEAR | University of North Texas

Word Processor

[Other related hardware or software necessary for the course]

Minimum Technical Skills Needed: Using the learning management system Using email with attachments Creating and submitting files in commonly used word processing program formats Copying and pasting Downloading and installing software Using spreadsheet programs

ACCESS & NAVIGATION

Access and Log in Information

This course was developed and will be facilitated utilizing the University of North Texas’ Learning

Management System, Blackboard Learn. To get started with the course, please go to:

https://learn.unt.edu

You will need your EUID and password to log in to the course. If you do not know your EUID or have

forgotten your password, please go to: http://ams.unt.edu.

Student Resources

As a student, you will have access to:

• Student Orientation via Blackboard Learn. It is recommended that you become familiar with the

tools and tutorials within the Orientation to better equip you in navigating the course.

• Blackboard’s On Demand Learning Center for Students . It is recommended that you become

familiar with the tools and tutorials to better equip you to navigate the course.

• From within Blackboard, you will have access to the “UNT Helpdesk “ tab which provides student

resources and Help Desk Information.

Being a Successful Online Student

-What Makes a Successful Online Student?

-Self Evaluation for Potential Online Students

How the Course is Organized & How Students Should Proceed Each Week for Class Activities

1. Readings and Weekly Discussions:

12 modules and 22 journal papers will be assigned for reading each week. After reading assigned

modules and papers, each group will have a discussion online through the “Discussion” menu on Black

Board (BB). Discussion topics are provided in “Weekly Discussion Questions” tab on BB. Discussion board

opens on Thursday 12:00 am and closes Sunday 11:59 pm.

2. Research Proposal:

A research proposal should be completed as an individual work (not team work) through the semester.

Since a four-step approach will be assigned throughout the semester, you have 2-3 weeks to work on

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CMHT5700 Service Excellence – Blackboard Learn 2018

4 CLEAR | University of North Texas

each step progress. A completed proposal paper should be submitted through BB, under “Dropbox”

menu. Check the due date for each section of proposal paper in the course calendar.

3. Group case report:

The group case report is the collective and proactive approach to contemporary business cases. Your

discussion group should research and post (Week 13) and discussed (Week 14) a case by student groups.

Read all other group cases and be prepared to discuss them. Your individual role for Week 14 is (1) to

provide questions/critiques for each case and (2) to defend your group’s case by responding to other

students’ questions/critiques. Check the course calendar.

Student Technical Support

The University of North Texas provides student technical support in the use of Blackboard and

supported resources. The student help desk may be reached at:

Email: [email protected]

Phone: 940.565-2324

In Person: Sage Hall, Room 130

Regular hours are maintained to provide support to students. Please refer to the website

(http://www.unt.edu/helpdesk/hours.htm) for updated hours.

COURSE REQUIREMENTS

Readings and Weekly Discussions (550 points)

• It is imperative that each student stays on track and be online on a daily basis to stay informed and

participate. Two journal papers will be assigned for reading each week. After reading assigned

papers, each student will have a discussion online through the “Discussion” menu on Black Board

(BB). Discussion topics are provided in “Weekly Discussion Questions” tab on BB. Discussion board

opens on Thursday 12:00 am and closes Sunday 11:59 pm.

• It is expected that you start your discussion on the discussion opening day. Do not wait until the

closing day. If your first post appears after 5pm on closing day, it will be considered “Late posting”

(see grade rubric below). Anything posted after the due time will not be read and will not be

counted towards your grade.

• The module content will be closely related to the weekly discussions, and it is expected that you

read the modules and do additional research before participating in discussions. You need to answer

the question, do not summarize or repeat the information in the module or article that is given. If

the question ask you to take a stance, you need to present your opinion and why using the

information in the required reading to support your opinion.

• Interactive communication is critical to the success in this course, which means you will be expected

to participate fully in discussions. In order to be a valuable member, you must read the assigned

chapters and conduct additional research in order to “bring to the table” your contribution to the

discussion. It is expect that students add on to each other’s posts to get to your conclusion, rather

than repeat the same information (that is already posted by others) in an essay format. Points will

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CMHT5700 Service Excellence – Blackboard Learn 2018

5 CLEAR | University of North Texas

be deducted if you repeat what have already discussed in previous posts, in order NOT TO reward

points to students who may have simply copied/pasted what others have written.

• The discussion will be monitored by the instructor for each individual’s discussion grade. Simple

comments or argument NOT based on valid research will result in lower points for individual

discussion grades.

• You should properly cite the source and create a reference list at the end of each of your post.

Research Proposal (160 points)

• A research proposal should be completed as an individual work (not team work). Since a four-step

approach will be assigned throughout the semester, you have 2-3 weeks to work on each step

progress. Upon revising each section of proposal, a completed proposal paper should be submitted

through BB, under “Dropbox” menu. Check the due date for each section of proposal paper.

• Once the each proposal paper is graded, instructor review comments (word attachment) and grades

will be returned to your gradebook.

• Each section of proposal has a separate guideline which includes specific information that needs to

be met. The proposal guideline is posted under the folder named “Rubric” on BB.

• Your proposal should reflect your knowledge on the modules, reading papers and YOUR RESEARCH

using various sources. There is no required length for the proposal paper as long as you thoroughly

discuss the issue, yet to give you an idea, well written completed proposals in previous semesters

were around 20 pages in length (single space) including references.

• The four-step approach is comprised of: The 1st Step:

• Pre-proposal (20 pts): 2 to 3 pages (a) Identify the potential topic. (b) Describe the purpose(s)/objectives of the study. (c) Identify important variables and their relationships. (d) Describe the contribution of the study.

• Research Model (20 pts): 1 to 2 page(s) (a) Identify the problems and the research questions/objectives/hypotheses. (b) Illustrate the relationships among concepts and variables.

The 2nd Step: Based on the 1st step revision, ‘Chapter 2 Literature Review’ is developed.

• CHAPTER 2 LITERATURE REVIEW (50 pts) -Use the APA Format (a) Theoretical Framework (b) Review of Previous Research (c) Research Questions/Hypotheses

The 3rd Step: Based on the 2nd step revision, ‘Chapter 1 Introduction’ is developed. (Be noticed the upturned order of chapter 2 and 1 purposely)

• CHAPTER 1 INTRODUCTION (40 pts) The deficiencies model of an introduction refers to a general template for writing a good introduction that consists of following five parts.

(a) Research problem (b) Studies addressing the problem

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CMHT5700 Service Excellence – Blackboard Learn 2018

6 CLEAR | University of North Texas

(c) Deficiencies in past studies (d) Significance of a study for audiences (e) The purpose statement

The 4th Step: By integrating the three sections of proposal, suggest the feasible methodology, and theoretical/ practical contributions of your research proposal

• CHAPTER 3 METHODS (20 pts): -Use the APA Format (a) Instrument: Specify the measurement scales of variables (b) Sampling: Data Collection, Data Analyses

• References (10pts) Follow the APA style.

Group Case Report (50 points)

• The group case report is the collective and proactive approach to contemporary and practical

industry cases. An industry case should be posted (Week 13) and discussed (Week 14) by student

groups.

• Week 13: Your discussion group should select an industry case which illustrates important service

related issues and success/failure factors in retailing, merchandising, hospitality, and tourism

industries. Upon researching the case your group selected, the group will write a case paper (within

2 pages) and post on BB for Week 13. There will be two or three groups, for a total of two or three

cases posted. Read all cases and be prepared to discuss them the following week.

• Week 14: Your role for this week is (1) to provide questions/critiques for each case and (2) to defend

your group’s case by responding to other students’ questions/critiques. The group generates

discussion session, which means the group posts a topic and defends from other groups’ question or

critiques. It should reflect the group’s knowledge on your case using various sources. I expect all

groups to discuss simultaneously.

COMMUNICATIONS

Syllabus, grading, policy, and netiquette information, course module, assignment and project guidelines

and grade rubric, journal papers and announcement are posted on BB. Check the course website

periodically. Individual questions should be communicated via e-mails in BB. You will get replied within

24 hours with very few exceptional cases (going for a conference, etc.). In these cases, the instructor will

notify you beforehand. Grade and critical comments will be posted in the Grade tool in BB. Please allow

approximately 7 days for grades to be posted. If there is no grade posted after 10days, contact the

instructor.

ASSESSMENT & GRADING

Assessments This course is made up of a series of assignments and assessments to assist you in achieving the course learning objectives/outcomes. Each week you will work on various combinations of assignments, activities, discussions, readings, research, etc. which will be made available to you by each Monday and close on the following Sunday.

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CMHT5700 Service Excellence – Blackboard Learn 2018

7 CLEAR | University of North Texas

Readings and Weekly Discussions (50 pts @ 12 times= 600 pts)

Course Objective/Learning Outcome #1: The learner will analyze significant issues and challenges in services management and marketing areas across merchandising, retailing, hospitality and tourism industries.

This weekly discussion is assigned as a means of recapping your learning from the module and two journal papers. By participating in weekly discussion, you will demonstrate your ability to describe and synthesize learning, the theory associated with learning, and how instructional design relates to teaching and learning. You will also demonstrate your writing and research skills.

• It is imperative that each student stays on track and be online on a daily basis to stay informed and participate. Two journal papers will be assigned for reading each week. After reading assigned papers, each group will have a discussion online through the “Discussion” menu on Black Board (BB). Discussion topics are provided in “Weekly Discussion Questions” tab on BB. Discussion board opens on Thursday 12:00 am and closes Sunday 11:59 pm.

• It is expected that you start your discussion on the discussion opening day. Do not wait until the closing day. If your first post appears after 5pm on closing day, it will be considered “Late posting” (see grade rubric below). Anything posted after the due time will not be read and will not be counted towards your grade.

• The module content will be closely related to the weekly discussions, and it is expected that you read the modules and do additional research before participating in discussions. You need to answer the question, do not summarize or repeat the information in the module or article that is given. If the question ask you to take a stance, you need to present your opinion and why using the information in the required reading to support your opinion.

• You will be assigned to a discussion group (2 members for each team). The teams are purposefully comprised of students with different goals. Some are pursuing masters or doctoral degrees, while others are working toward a graduate certificate. Some students have yet to work in the industry, and others already are in professional careers. Each of the team members brings a unique perspective with valuable contributions to make to the team’s eminence dialogue.

• Interactive communication is critical to the success in this course, which means you will be expected to participate fully in discussions. In order to be a valuable team member, you must read the assigned chapters and conduct additional research in order to “bring to the table” your contribution to the discussion. It is expect that students add on to each other’s posts to get to your group's conclusion, rather than repeat the same information (that is already posted by others) in an essay format. Points will be deducted if you repeat what have already discussed in previous posts among the group, in order NOT TO reward points to students who may have simply copied/pasted what others have written.

• The discussion will be monitored by the instructor for each individual’s discussion grade. Simple comments or argument NOT based on valid research will result in lower points for individual discussion grades.

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CMHT5700 Service Excellence – Blackboard Learn 2018

8 CLEAR | University of North Texas

• You should properly cite the source and create a reference list at the end of each of your post.

Assessment Method: Your weekly discussions will be graded using a Rubric provided by the instructor.

❖ Grade rubric for weekly discussion No effort Comprehend Competent Proficient

Research background

0 Points No research is done

9 Points Comments are mostly based on personal experiences and assumptions

12 Points Comments are based on some research

15 Points Comments are based on extensive research

Proper reference

0 Points Reference list not provided

3 Points Reference list provided/ incorrect formatting/ no citation

5 Points Reference list provided/ Properly formatted/ Properly cited

Active participatio

n

5 Points Late posting, inactive in discussions

9 Points 1-2 comments Passive participation

12 Points Some participation

15 Points Active discussion. First post starts early

Topic awareness

0 Points Post is irrelevant to the discussion topic

9 Points Posts mostly do not capture the key point

12 Points Some of the student’s post do not capture the key point

15 Points Clearly aware of the subject matter that is being discussed

Research Proposal (160 pts)

Course Objective/Learning Outcome #2 & # 4: The learner will examine knowledge of service excellence through service-dominant logic and develop a defensible research proposal of service excellence with the pertinent theories and methodologies. A research proposal should be completed as an individual work (not team work). Since a four-step approach will be assigned throughout the semester, you have 2-3 weeks to work on each step progress. Upon revising each section of proposal, a completed proposal paper should be submitted through BB, under “Dropbox” menu. Check the due date for each section of proposal paper.

• Once the each proposal paper is graded, instructor review comments (word attachment) and grades will be returned to your gradebook.

• Each section of proposal has a separate guideline which includes specific information that needs to be met. The proposal guideline is posted under the folder named “Rubric” on BB.

• Your proposal should reflect your knowledge on the modules, reading papers and YOUR RESEARCH

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CMHT5700 Service Excellence – Blackboard Learn 2018

9 CLEAR | University of North Texas

using various sources. There is no required length for the proposal paper as long as you thoroughly discuss the issue, yet to give you an idea, well written completed proposals in previous semesters were around 20 pages in length (single space) including references.

• The four-step approach is comprised of: The 1st Step:

• Pre-proposal (20 pts): 2 to 3 pages (a) Identify the potential topic. (b) Describe the purpose(s)/objectives of the study. (c) Identify important variables and their relationships. (d) Describe the contribution of the study.

• Research Model (20 pts): 2 page(s) (a) Identify the problems and the research questions/objectives/hypotheses. (b) Illustrate the relationships among concepts and variables.

The 2nd Step: Based on the 1st step revision, ‘Chapter 2 Literature Review’ is developed.

• CHAPTER 2 LITERATURE REVIEW (50 pts) (a) Theoretical Framework (b) Review of Previous Research (c) Research Questions/Hypotheses

The 3rd Step: Based on the 2nd step revision, ‘Chapter 1 Introduction’ is developed. (Be noticed the upturned order of chapter 2 and 1 purposely)

• CHAPTER 1 INTRODUCTION (40 pts) The deficiencies model of an introduction refers to a general template for writing a good introduction that consists of following five parts.

(a) Research problem (b) Studies addressing the problem (c) Deficiencies in past studies (d) Significance of a study for audiences (e) The purpose statement

The 4th Step: By integrating the three sections of proposal, suggest the feasible methodology, and theoretical/ practical contributions of your research proposal

• CHAPTER 3 METHODS (20 pts): (a) Instrument: Specify the measurement scales of variables (b) Sampling: Data Collection, Data Analyses

• References (10pts) Follow the APA style.

Assessment Method: Your research proposal will be graded using a Rubric provided by the instructor.

Four-step approach Points Maximum

Draft of proposal 1st Step

Pre-proposal 20

Research Model 20

Research Proposal 2nd Step Ch.2 Literature Review 50

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CMHT5700 Service Excellence – Blackboard Learn 2018

10 CLEAR | University of North Texas

Group case report (50 pts)

Course Objective/Learning Outcome #3: The learner will evaluate the impact of technology on service delivery, customer co-creation capability and business competitive advantage.

• The group case report is the collective and proactive approach to contemporary and practical industry cases. An industry case should be posted (Week 13) and discussed (Week 14) by student groups.

• Week 13: Your discussion group should select an industry case which illustrates important service related issues and success/failure factors in retailing, merchandising, hospitality, and tourism industries. Upon researching the case your group will write a case paper (within 2 pages) and post on BB for Week 13. There will be five groups, for a total of five cases posted. Read all cases and be prepared to discuss them the following week.

• Week 14: Your role for this week is (1) to provide questions/critiques for each case and (2) to defend your group’s case by responding to other students’ questions/critiques. The group generates discussion session, which means the group posts a topic and defends from other groups’ question or critiques. It should reflect the group’s knowledge on your case using various sources. I expect all groups to discuss simultaneously.

Assessment Method: Your research proposal will be graded using a Rubric provided by the instructor.

Grading

Grades are not curved. Grades will not be rounded. The points you earned will determine the grade you

deserve. The final semester grade will be determined as follows:

Total Points Possible for Semester = 770

770-693 = A

3rd Step Ch.1 Introduction 40

4th Step Ch.3 Methods / Instruments 20

References 10

TOTAL 160

Evaluation criteria Points (up to)

Clear and concise overview of the case 5

Well-argued, presentation of issues and success/failure factors 15

Specific support for your argument from credible sources 10

Visuals – writer includes more than one graph or chart or illustration that adds content and clarity to the paper 5

Generate and defend your group discussion 15

Total 50

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CMHT5700 Service Excellence – Blackboard Learn 2018

11 CLEAR | University of North Texas

692-616 = B

615-539 = C

538-462 = D

461-0 = F

Assignment Submission Instructions

Unless otherwise specified, assignments submitted should be prepared according to the following

guidelines:

1. Documents should be computer generated using 12 pt traditional font with 1” margins on all sides. 2. Single spaced. 3. On the top left corner of the first page, provide: (a) student’s name (team number and name), (b)

course name, and (c) name of assignment 4. Name of the student (team number and name) should be in the header on all pages. 5. Pages should be numbered in the bottom right corner. 6. In writing papers, use headings and paragraphs to organize your writing. 7. Correct spelling, grammar and punctuation, and consistent formatting are expected. Deductions will

be taken for errors. 8. Please use spell check AND proofread. We all make enough mistakes even when we do proofread—

let’s try to eliminate as many errors as possible. Check for common errors on the computer (e.g., there vs their; where vs were; defiantly vs definitely).

9. Use third person and avoid the first person sentence (begins with “I”). 10. Please remember to cite your sources of information and to provide the references. APA guideline is

posted on Black Board, for your reference. 11. Avoid using Wikipedia as your source. Anyone can add to or alter these entries, which raise a

question of how credible they are. Use library database (e.g. Business Source Complete) to search for articles and reports published in newspapers, trade magazines, and academic and business journals.

Participation / Discussions Information about the student’s responsibility in the course discussions; grading and posting criteria; how to post to the online discussion board, etc. Also include etiquette/protocol for participating in the online discussion board. Please refer to the following links: - http://www.ic.sunysb.edu/Class/che326ff/discussion_board/etiquette.pdf - http://online.uwc.edu/technology/onlEtiquette.asp

ACADEMIC CALENDAR/COURSE DESIGN

Date Module/Assignment Points (up to)

Week 1: Course Introduction

Tue 1/16 Introduction to Service Excellence Course

Sun 1/21 Profiling yourself is due 10

Week 2: Module 1

Mon 1/22 Start Reading Module 1: The metamorphosis of service

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CMHT5700 Service Excellence – Blackboard Learn 2018

12 CLEAR | University of North Texas

Thurs 1/25 Start Module 1 discussion on Black Board

Sun 1/28 Module 1 discussion closes 50

Week 3: Module 2

Mon 1/29 Start Reading Module 2: The nature of service

Thurs 2/1 Start Module 2 discussion on Black Board

Sun 2/4 Module 2 discussion closes 50

Week 4: Module 3 & Preproposal is DUE

Mon 2/5 Start Reading Module 3: Quality-The core service

Thurs 2/8 Start Module 3 discussion on Black Board

Sun 2/11 Module 3 discussion closes Preproposal is due

50 20

Week 5: Module 4

Mon 2/12 Start Reading Module 4: Listening to customers

Thurs 2/15 Start Module 4 discussion on Black Board

Sun 2/18 Module 4 discussion closes 50

WEEK 6: Module 5 & Research model is DUE

Mon 2/19 Start Reading Module 5: Service evaluation process

Thurs 2/22 Start Module 5 discussion on Black Board

Sun 2/25 Module 5 discussion closes Research model is due

50 20

Week 7: Module 6

Mon 2/26 Start Reading Module 6: service loyalty

Thurs 3/1 Start Module 6 discussion on Black Board

Sun 3/4 Module 6 discussion closes 50

Week 8: Module 7

Mon 3/5 Start Reading Module 7: Servicescape

Thurs 3/8 Start Module 7 discussion on Black Board

Sun 3/11 Module 7 discussion closes 50

3/12-3/17 Spring Break: No Class

Week 9: Module 8 & Literature review is DUE

Mon 3/19 Start Reading Module 8: Service failure

Thurs 3/22 Start Module 8 discussion on Black Board

Sun 3/25 Module 8 discussion closes Literature review is due

50 50

Week 10: Module 9

Mon 3/26 Start Reading Module 9: Uncertainty of online shopping service

Thurs 3/29 Start Module 9 discussion on Black Board

Sun 4/1 Module 9 discussion closes 50

Week 11: Module 10

Mon 4/2 Start Reading Module 10: The role of social media

Thurs 4/5 Start Module 10 discussion on Black Board

Sun 4/8 Module 10 discussion closes 50

Week 12: Module 11 & Introduction is DUE

Mon 4/9 Start Reading Module 11: The introduction: Deficiency model

Sun 4/15 Introduction is due 40

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Week 13: Group case report

Thurs 4/19 Group case report is due (by 11:30 pm) 50

Sun 4/22 Start Group case module on Black Board

Week 14: Group case report is discussed.

Mon 4/23 Start Reading Module 12: Methodology

Sun 4/29 Group case discussion closes 50

Week 15: Integration of research proposal paper

Thurs 5/3 Final proposal (including methodology & references) paper is due 30

Total Points 770

COURSE EVALUATION

The Student Evaluation of Teaching Effectiveness (SETE) is a requirement for all organized classes at UNT. This short survey will be made available to you at the end of the semester, providing you a chance to comment on how this class is taught. I am very interested in the feedback I get from students, as I work to continually improve my teaching. I consider the SETE to be an important part of your participation in this class.

SCHOLARLY EXPECTATIONS All works submitted for credit must be original works created by the scholar uniquely for the class. It is considered inappropriate and unethical, particularly at the graduate level, to make duplicate submissions of a single work for credit in multiple classes, unless specifically requested by the instructor. Work submitted at the graduate level is expected to demonstrate higher-order thinking skills

and be of significantly higher quality than work produced at the undergraduate level.

RESOURCES

UNT Portal: http://my.unt.edu

UNT Blackboard Learn Student Resources: Technical Support: http://www.unt.edu/helpdesk/

UNT Library Information for Off-Campus Users:

http://www.library.unt.edu/services/facilities-and-systems/campus-access

UNT Computing and Information Technology Center:

http://citc.unt.edu/services-solutions/students

UNT Academic Resources for Students: http://www.unt.edu/academics.htm

Computer Labs: [provide information if departmental labs are available for use to students]. General

access computer lab information (including locations and hours of operation) can be located at:

http://www.gacl.unt.edu/

COURSE POLICIES

• Assignment Policy

All assignments due date/time is specified in the assignment guideline. Late assignments will not be

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accepted unless it meets all three conditions; 1) the student notifies the instructor within 24 hours

of the scheduled exam time/ or assignment due date; 2) the circumstances are extenuating; and 3)

the student presents proof of the circumstances. Research proposal assignment should be saved as

DOCX and submitted in Turnitin box.

• Turnitin Notice

Students are required to submit written assignments for this class to Turnitin, a web-based

plagiarism detection service. Before submitting your paper to Turnitin, please remove your title

page and other personal information. Any paper that is not submitted to Turnitin prior to

submission to the instructor will not be accepted by the instructor and will not be graded. Additional

information can be found at: http://clear.unt.edu/turnitin

• Late Work

The instructor has the prerogative to accept or not to accept late work. Anything posted after the

due time will not be read and will not be counted towards your grade.

• Class Participation

Students are required to login regularly to the online class site. The instructor will use the tracking

feature in Blackboard to monitor student activity. Students are also required to participate in all

class activities such as discussion board, chat or conference sessions and group projects.

• Virtual Classroom Citizenship

The same guidelines that apply to traditional classes should be observed in the virtual classroom

environment. Please use proper netiquette when interacting with class members and the professor.

• Instructor Responsibilities and Feedback

The instructor is responsible for helping students grow and learn; providing clear instructions for

projects and assessments, answer questions about assignments, identify additional resources as

necessary, provide rubrics, continually reviewing and updating course content, etc. Students will

have feedbacks from the instructor via 1) emails; 2) discussion board posts 3) assignment feedback

4) and grades.

• Copyright Notice

Some or all of the materials on this course Web site may be protected by copyright. Federal

copyright law prohibits the reproduction, distribution, public performance, or public display of

copyrighted materials without the express and written permission of the copyright owner, unless

fair use or another exemption under copyright law applies. [Additional sample statements can be

located at: http://copyright.unt.edu/content/sample-copyright-notices] Additional copyright

information may be located at: http://copyright.unt.edu/content/unt-copyright-policies.

• Syllabus Change Policy

This syllabus is subject to change when the instructor deems it necessary to achieve course

objectives.

• Policy on Server Unavailability or Other Technical Difficulties

The University is committed to providing a reliable online course system to all users. However, in the

event of any unexpected server outage or any unusual technical difficulty which prevents students

from completing a time sensitive assessment activity, the instructor will extend the time windows

and provide an appropriate accommodation based on the situation. Students should immediately

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report any problems to the instructor and also contact the UNT Student Help Desk:

[email protected] or 940.565.2324. The instructor and the UNT Student Help Desk will work with

the student to resolve any issues at the earliest possible time.

UNT POLICIES

• Student Conduct and Discipline: Student Handbook.

• Academic Honesty Policy

You are encouraged to become familiar with the University's Policy of Academic dishonesty found in

the Student Handbook. The content of the Handbook applies to this course. If you are in doubt

regarding the requirements, please consult with me before you complete any requirements of the

course.

• ADA Policy

The University of North Texas makes reasonable academic accommodation for students with

disabilities. Students seeking accommodation must first register with the Office of Disability

Accommodation (ODA) to verify their eligibility. If a disability is verified, the ODA will provide you

with an accommodation letter to be delivered to faculty to begin a private discussion regarding your

specific needs in a course. You may request accommodations at any time, however, ODA notices of

accommodation should be provided as early as possible in the semester to avoid any delay in

implementation. Note that students must obtain a new letter of accommodation for every semester

and must meet with each faculty member prior to implementation in each class. Students are

strongly encouraged to deliver letters of accommodation during faculty office hours or by

appointment. Faculty members have the authority to ask students to discuss such letters during

their designated office hours to protect the privacy of the student. For additional information see

the Office of Disability Accommodation website at http://disability.unt.edu/. You may also contact

them by phone at 940.565.4323.

• Add/Drop Policy

Please refer to the UNT Faculty Handbook or your department regarding the Add/Drop Policy.

• Important Notice for F-1 Students taking Distance Education Courses:

Federal Regulation

To read detailed Immigration and Customs Enforcement regulations for F-1 students taking online

courses, please go to the Electronic Code of Federal Regulations website at

http://www.oea.gov/index.php/links/electronic-code-of-federal-regulations. The specific portion

concerning distance education courses is located at "Title 8 CFR 214.2 Paragraph (f) (6) (i) (G)” and can

be found buried within this document: http://www.gpo.gov/fdsys/pkg/CFR-2012-title8-vol1/xml/CFR-

2012-title8-vol1-sec214-2.xml

(G) For F–1 students enrolled in classes for credit or classroom hours, no more than the equivalent of one class or three credits per session, term, semester, trimester, or quarter may be counted toward the full course of study requirement if the class is taken on-line or through distance education and does not require the student's physical attendance for classes, examination or other purposes integral to

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completion of the class. An on-line or distance education course is a course that is offered principally through the use of television, audio, or computer transmission including open broadcast, closed circuit, cable, microwave, or satellite, audio conferencing, or computer conferencing. If the F–1 student's course of study is in a language study program, no on-line or distance education classes may be considered to count toward a student's full course of study requirement.

University of North Texas Compliance

To comply with immigration regulations, an F-1 visa holder within the United States may need to engage

in an on-campus experiential component for this course. This component (which must be approved in

advance by the instructor) can include activities such as taking an on-campus exam, participating in an

on-campus lecture or lab activity, or other on-campus experience integral to the completion of this

course.

If such an on-campus activity is required, it is the student’s responsibility to do the following:

(1) Submit a written request to the instructor for an on-campus experiential component within one

week of the start of the course.

(2) Ensure that the activity on campus takes place and the instructor documents it in writing with a

notice sent to the International Student and Scholar Services Office. ISSS has a form available that you

may use for this purpose.

Because the decision may have serious immigration consequences, if an F-1 student is unsure about his

or her need to participate in an on-campus experiential component for this course, s/he should contact

the UNT International Student and Scholar Services Office (telephone 940-565-2195 or email

[email protected]) to get clarification before the one-week deadline.