university of south florida college of public...

Making Life Better® 2

Social Marketing

• University of South Florida • College of Public Health

Carol Bryant, Ph.D.Distinguished USF Health Professor

USF’s World Health Organization Collaborating Center in Social MarketingFlorida Prevention Research Center at USF

813-974-6686http://health.usf.edu/publichealth/prc/index.html


Social Marketing

Marketing Research and Strategies

Behavior Change

Social Good


Social Marketing - Impact


Florida Prevention Research Center


Online Master of Public Health in Social Marketing

Social Marketing and Social Change Graduate Certificate

Making Life Better®

Downtown Initiative

USF HealthMorsani College of Medicine

& Heart Institute

November 30, 2015

8


Procurement of Design Build ServicesSelection Committee Members

Process Overview and Status

Calvin WilliamsValerie Parisi, MD

Stan Douglas John Crosby

Frank Morsani Bryan Bognar, MD Matthew Anderson

Design/Build Team Submittals

Future Events• Shortlist Meeting - December 2, 2015

• Interviews - January 12-13, 2016• Notice to Award - February 1, 2016

• Whiting-Turner Contracting / Gresham Smith & Partners• Gilbane Building Co. / Harvard Jolly• Turner Construction / HDR

• DPR Construction / Perkins + Will• Skanska / HOK• Beck Group / NBBJ

PublishAd

PreSubmittal

Mtg.Interviews

Notice ToAward

ShortlistMtg.

PreInterview

Mtg.

Recommendto V.P. Bus.

& Fin.

SubmittalCopies to

Cmte.

9


Planning Phase Services

Executive Committee Members

Steering Committee Members

Calvin WilliamsJohn LongCharles Lockwood, M.D.

Ed Funai, M.D.Joann StrobbeNick Trivunovich

Stakeholder Team Members

Calvin WilliamsJohn CrosbyChris DuffySteve Lafferty

Ray GonzalezStan DouglasJohn Healy, Hammes Co., Owner’s Rep.

User Group Leaders MembersDonna Petersen, Ph.D.Diane Morrison-Beedy, Ph.D.Kevin Sneed, Ph.D.Steve Liggett, M.D.

Bryan Bognar, M.D.Robert Engelman, D.V.M., Ph.D.Art Labovitz, M.D.Valerie Parisi, M.D.

John Long Calvin WilliamsEd FunaiHilary Black

John CrosbyJohn Healy, Hammes Co., Owner’s Rep.Robert Abberger, Strategic Property Partners, LLCJim Shimberg, Amalie Arena

10


Projected Project Timeline

11


Advancing Excellence: Record # of MCOM Applications

Year AMCASApplication

% increase from previous

year

USF specific SecondaryApplication

% increase from previous

year

2015-16 6,141 15% 3173* 9%

2014-15 5,235 24% 2,920 28%

2013-14 3,990 5% 2,095 5%

2012-13 3,798 - 1,986 -

12

* Deadline is 1/5/16 – number should exceed 12%; selectivity has increased from 12% to around 6% in 4 years


Advancing Excellence: Rising MCAT Scores

28.529

29.530

30.531

31.532

32.533

33.5

2010-11 2011-12 2012-13 2013-14 2014-15

MCOM MCAT Scores

31 31

32.59

30 30

13


Advancing Excellence: # of Nursing Applications / Admittees

14

Year BaccalaureateAppl / Admit

Master’sAppl / Admit

DoctoralAppl / Admit

2015 1,334729

(55%)445

215(49%)

17890

(51%)

2014 1,429925

(65%)562

314(56%)

13576

(57%)


Advancing Excellence: # of Public Health Applications/Admittees

15

YearMaster

Health Administration

Appl / Admit

MasterPublic Health

Appl / Admit

Master Science Public Health

Appl / Admit

DoctoratePublic Health

Appl / Admit

PhD

Appl / Admit

2014-15 88 28(32%) 719 501

(70%) 69 53(77%) 12 7

(58%) 63 21(33%)

2013-14 72 30(42%) 743 572

(77%) 51 38(74%) 17 5

(29%) 56 24(43%)


Advancing Excellence: # of Pharmacy Applications

16

Year Applications Admitted Selectivity

2014-15 747 97 13%

2013-14 675 98 14%

2012-13 707 107 15%


Advancing Excellence:Growth in MCOM Master’s Degree Programs

17

0

400

800

1200

03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15

Academic Year

86 91 87 88 89 91 92 97 94 101 103 10218 55 74 105

185

351

486 479

676633

725

891

0 2 21 23 45 49 70 71 69

145180

251# St

uden

ts

Enrollment

Ph.D. M.S. Certificate


05

1015202530

2011-12 2012-13 2013-14 2014-15

Doctoral - Research

Medicine - PhD Nursing - PhD

Public Health - PhD

0

20

40

60

80

100

120

140

2011-12 2012-13 2013-14 2014-15

Doctoral - Professional

Medicine - MD Medicine - DPT

*Medicine - tDPT Nursing - DNP

**Public Health - DrPH Pharmacy - PharmD

Advancing Excellence: USF Health – Degrees Awarded

18

* Medicine tDPT program will be graduating their last class of students this academic year (2015-16)** Public Health – DrPH program started in Fall 2009 with a 7-year graduation window ending in 2016-17


2070

9902

288

12790

25,050

0

5000

10000

15000

20000

25000

30000

College of Medicine(65 courses)

College of Nursing(55 courses)

College of Pharmacy(3 courses)

College of PublicHealth

(89 courses)

USF Health Total(212 courses)

Advancing Excellence: Online Courses/Enrollment 2014-2015

19


Advancing Excellence:USF Health Students Who Travelled Internationally in 2014-15

20


Advancing Excellence: USF Health Student Community Service

Student hours

2014-15 29,645

2013-14 27,924

2012-13 15,405

21


Advancing Excellence: Examples of Where and How USF Health Students Volunteer

Health fairs, screenings, and immunization events:Catholic Mobile Medical ServicesRed Crescent ClinicJudeo Christian Health ClinicBrandon Outreach ClinicBRIDGE Health ClinicTampa Bay Street MedicineYbor Youth ClinicRonald McDonald Care Mobile (Kids Klinic)

Special Events: Dessert parties with cancer patients at the American Cancer Society Hope LodgeEvenings of enrichment for seniors at Weinberg Village and John Knox VillageSafety fairs for children with Safe Kids TampaHealth promotion events with Special Olympics FloridaPicnics for farmworkers’ childrenHouse painting project for low-income residentsEnvironmental restoration projectsCommunity gardening projectsHealth awareness expos at school and in communityTobacco prevention forums and displaysEducation, recreation events for refugee children, adultsHIV awareness eventsBlood drives and organ donor/bone marrow registrations

Fundraising:Tampa Bay AIDS Walk

Chick-fil-A Fall Stampede for Children’s Cancer CenterMaking Strides for Breast Cancer WalkStep Out Walk to Stop DiabetesRide to Defeat ALSAm. Heart Assoc. Heart WalkLet it Snow 5k for Girls on the RunUNDY 5000 5k Run/Walk for Colon Cancer Alliance and the BRIDGE ClinicSlam Dunk Scavenger Hunt for Ybor Youth ClinicHeart BallTour De Cure Bike Ride for American Diabetes AssociationFiesta by the Bay for Center for Autism and Related DisabilitiesRelay for Life for American Cancer SocietyMarch for Babies for March of DimesTampa Bay 5k for Girls on the RunUSF Health Cycling Team for Bike MS Citrus Tour

Teaching, mentoring, and advocacy:Teaching in the communityMeals on WheelsRefugee and Migrant Women’s Initiative Children’s Cancer CenterReach out and ReadExploring USF Health for high schoolersPlexus ProgramEmpowering Survivors through Educational Experiences in MedicineYMCA Teen AchieversBrain Expansions Scholastic Training Program

Collection Drives:Book drivesTools for Schools (school supplies)Fall Clothing (Metropolitan Ministries) Community food drive (Jewish Family Services, Community Food Bank, Catholic Mobile, Project DT by Muslims Without Borders and Council on American-Islamic Relations, Meals on Wheels, Metropolitan Ministries)

Camps:Children’s Cancer Center CampCamp Perthes (Rotary)Camp Boggy CreekDiabetes CampsWomen of Color Camp (Faces of Courage)

22


Advancing Excellence: New Programs for USF Health

COP Starting new MS Pharmaceutical Nanotechnology 2016

COPH MPH Nutrition and DieteticsMPH Genomics

23


College Accreditor Degree Accreditation Status Next Accreditation Review

Medicine Liaison Committee on Medical Education (LCME) MD ACCREDITED 2022

Medicine Accreditation Council for Graduate Medical Education (ACGME) MD ACCREDITED 2022

Medicine Commission on Accreditation in Physical Therapy Education (CAPTE) American Physical Therapy Association (APTA) DPT ACCREDITED 2016

Medicine Accreditation Review Commission on Education for the Physician Assistant MPASSEEKING -

PROVISIONAL ACCREDITATION

2016

Nursing Commission on Collegiate Nursing Education (CCNE) American Association of Colleges of Nursing DNP ACCREDITED 2020

Nursing Commission on Collegiate Nursing Education (CCNE) American Association of Colleges of Nursing MSN ACCREDITED 2020

Nursing Council on Accreditation of Nursing Anesthesia Educational Programs (COA) MSN ACCREDITED 2021

Nursing Commission on Collegiate Nursing Education (CCNE) American Association of Colleges of Nursing BSN ACCREDITED 2020

Advancing Excellence: Accreditations

24


College Accreditor Degree Accreditation Status Next Accreditation Review

Pharmacy Accreditation Council for Pharmacy Education (ACPE) PharmD ACCREDITED 2017

Public Health Council on Education for Public Health (CEPH) BSPH ACCREDITED 2018

Public Health Council on Education for Public Health (CEPH) DrPH ACCREDITED 2018

Pubic Health Accreditation Board for Engineering and Technology, Inc. (ABET) MSPH ACCREDITED 2016

Pubic Health Council on Education for Public Health (CEPH) MSPH ACCREDITED 2018

Public Health Council on Education for Public Health (CEPH) MHA ACCREDITED 2018

Public Health Commission on Accreditation of Healthcare Management Education (CAHME) (formerly ACEHSA) MHA ACCREDITED PENDING

Public Health Council on Education for Public Health (CEPH) MPH ACCREDITED 2018

Advancing Excellence: Accreditations

25


USF Health Research Grant & Contract Expenditures

$0.0

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0

$140.0

FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014 FY2015

Health COM CON COP COPH

Data are total (direct & indirect) extramural research grant and contract expendituresData excludes affiliates, USF Foundation, and TGH contracts for housestaff

26


Advancing Excellence: USF Health Researchers

# of Awards# of PrincipalInvestigators

MCOM 482 154

CON 19 11

COP 8 6

COPH 77 37

27


Advancing Excellence: Giving – Committed Gifts from Donors

2013 2014 2015MCOM 7,576,521 7,642,088 7,196,826CON 318,567 885,915 334,589COP 226,560 67,446 166,105COPH 842,986 3,506,477 3,413,485

USF Health Total 8,964,634 12,101,895 11,111,004

28


Advancing Excellence: Giving – Number of Gifts

1900

2000

2100

2200

2300

2400

2500

2011 2012 2013 2014 2015

# of

gift

s

29


The “New” USFPG: An Update on Our Progress

USF BOT HEALTH WORKGROUP

November 30, 2015

Making Life Better®31


Finished the year almost $4M better than projected.

• Patient revenue - $2.5M• Contract revenue - $1.6M• UPL - $320K• MU - $100K• Other revenue - $1.8M• Expenses - $2.7M

TGH contribution of EPIC costs.

Financial Performance


Finished the first quarter $3.7M better than budget.

• Patient revenue better than budget due to not making expected changes to schedules - $850K

• Expenses $3M better than budget primarily in staffing and consulting

Financial Performance


• Transition date of August 1, 2015 was achieved on-time• Challenges remain:

Issue Status Comments

Patient Safety• Medication Reconciliation

• Scanning

• Pharmacy students have been placed to help with med rec

• Scanning is an issue

Financial• Closing Encounters

• Electronic Charge Capture

• Closing encounters improving

• Electronic charge capture has increased

Operational Efficiency• Clinic Workflow

• Printers

• Faculty getting better with system

• Printer issues are better

EPIC


Key Performance Indicator – Revenue Performance Current State Future State

Days In AR, excluding Charge Lag

51 days < 35 days

Charge Lag - Total 14.5 days < 8 days

Average Days Closed Encounters – Closed Encounters Only

2.9 days < 5 days

Open Encounters % 3% < 1%

Net Collection Rate 95% > 95%

Initial Denial Rate 4.8% < 4.5%

Patient Collection Efficiency Ratio

44.8% > 55%

AR > 90 days 32% < 20%

Revenue Optimization



Capacity Management –Schedule Efficiency

• New schedules being finalized

• Had issues at go-live

Call Management• Call Center

• Follow-Up

• New call center model being implemented – issues remain

• Provider follow-up is an issue

Care Team and Space Utilization

• Staffing model moved back to departments

• Still learning

Planned Care • PCMH level 2 achieved

Ambulatory Operations


The average beneficiary risk is at the 77th percentile.

Safety, Quality and Risk and Patient Experience


Patient Satisfaction• Patient satisfaction surveying began in October• Using Press Ganey• First set of surveys will establish our baseline• Will measure impressions of:

– Physicians– Clinical staff– Access, including the call center– Timely communication

Safety, Quality and Risk and Patient Experience


• Just beginning the process of assessing compensation and work effort expectations of the faculty.

• Need to develop something that:– Sets transparent and measurable expectations– Incents the right behaviors– Compensates fairly– Supports the clinical, teaching and research missions– Simple to understand and implement

Physician Performance



Ambulatory Surgery Center• Losing $1.5M but beating budget

• Volume and rates are the issue

• Improvement plan ready for presentation

Imaging• Exceeding budgeted margins (> 10%)

• Placing second MRI at Morsani due to demand

Laboratory• Current lab was re-accredited

• CP lab stalled

• Draw stations in development

Infusion Suite • Major gaps in care quality

Ancillaries

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