university of tennessee - social media: a practical getting started business strategy
DESCRIPTION
Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of social media to boost your brand. Learn how to build and increase profitability in your organization using social media tools that are right for you. Find out what you can be doing, what you should be doing, and take-back plan to integrate social media into your business communication and marketing plan. http://www.moxleycarmichael.comhttp://twitter.com/moxcarhttp://twitter.com/cmmoxleyhttp://twitter.com/gavinbakerhttp://bluestreak.moxleycarmichael.comhttp://newstreak.moxleycarmichael.comTRANSCRIPT
![Page 1: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/1.jpg)
Social Media:A Practical, Getting Started
Business Strategy
![Page 4: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/4.jpg)
We Represent the Best
![Page 5: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/5.jpg)
ScheduleIntroductionsSession IClass ActivityBreakClass ActivitySession IIQ & A
![Page 6: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/6.jpg)
33
“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
![Page 7: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/7.jpg)
How many...?
![Page 8: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/8.jpg)
5
Social Media
![Page 9: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/9.jpg)
7
Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
![Page 10: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/10.jpg)
8
Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen
86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
![Page 11: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/11.jpg)
1115
Find Nemo
![Page 12: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/12.jpg)
9
“If you dislike change, you’re going to dislike irrelevance even more”
Eric K. Shinseki, Secretary of Veterans Affairs
![Page 13: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/13.jpg)
What if people talkbad about us?
THEY MIGHT ALREADY BE –
you just might not know it!
![Page 14: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/14.jpg)
15
Where to start
Updates, pictures, video
Long-form content, subject matter expert
Pictures and video
Video channels and embedded video
Short public engagement, active audience
Where you are and what’s popular
Online professional networking
![Page 15: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/15.jpg)
Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)
![Page 16: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/16.jpg)
Over 110 million users Over 40 million mobile users 55 million daily tweets Search power
![Page 17: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/17.jpg)
126 million (2009) Say what you want Promotion Influence Search power
Blogs
![Page 18: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/18.jpg)
15
Cross post
![Page 19: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/19.jpg)
What are 5 things that you could tell someone about your organization?
![Page 20: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/20.jpg)
Break
![Page 21: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/21.jpg)
Class Examples
![Page 22: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/22.jpg)
15
Where to start
Updates, pictures, video
Long-form content, subject matter expert
Pictures and video
Video channels and embedded video
Short public engagement, active audience
Where you are and what’s popular
Online professional networking
![Page 23: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/23.jpg)
1919
Case Study
Bobble Brush Toothbrush Stand
![Page 24: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/24.jpg)
1919
Case Study
Bobble Brush Toothbrush Stand
![Page 25: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/25.jpg)
8
What now?
![Page 26: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/26.jpg)
8
Status updates
![Page 27: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/27.jpg)
15
Case Study
![Page 28: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/28.jpg)
Class Examples
![Page 29: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/29.jpg)
8
Facebook Pages
![Page 30: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/30.jpg)
1919
Awareness
Engagement
Traffic
Framework
![Page 31: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/31.jpg)
3115
Start with your schedule
![Page 32: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/32.jpg)
15
Build your actions
![Page 33: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/33.jpg)
15
Network. Build. Engage.
![Page 34: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/34.jpg)
@cmmoxley
Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter
![Page 35: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/35.jpg)
@moxcar
Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web
![Page 36: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/36.jpg)
18
![Page 37: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/37.jpg)
1919
How others use social media
![Page 38: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/38.jpg)
20
![Page 39: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/39.jpg)
Questions?Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
![Page 40: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/40.jpg)
Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Contact
![Page 41: University of Tennessee - Social Media: A Practical Getting Started Business Strategy](https://reader036.vdocument.in/reader036/viewer/2022062703/5550b0adb4c905fa618b47fe/html5/thumbnails/41.jpg)
24
http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://www.emarketer.com/Article.aspx?R=1007568
http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/
http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf
http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/
http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/
http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/
References