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2013 University of Texas Athletics Report
University of Texas Athletics
PO Box 7399
Austin, Texas 78713
For more information, visit
TexasSports.com
A Message from theAthletics Directors
Texas, our Texas, is the state with the single star, a state of being and a state of mind.
We embrace the mystique that arises from its vast expanse of city and country, for all of it, the arid plains of the west to the
murky marshes of the east, the rolling prairies of the Panhandle to the balmy breezes of the Gulf, is bound together as the pride-
ful possession of its people.
The University of Texas is more than a doorstep to our state’s rich territory and passionate people. Because, simply, we are Texas.
We in Texas Athletics take that to heart. We strive to be the best in everything we do. Our record of success has no doubt been a
team effort, and without question, the generosity of Longhorn Foundation donors has supported the education and competitive
pursuits of our more than 500 student-athletes.
We want the best people, working in the best facilities, nurturing the best student-athletes in the nation. We put together this Texas
Athletics Report as an invitation for others to learn more about us, what motivates us and how we measure success.
As we like to say on the Forty Acres, it’s always a good time to be a Texas Longhorn. Our purpose is to uphold Texas’ inherent
standard for excellence while also prioritizing the health, well-being and development of the more than 500 student-athletes who
compete in our 20 varsity sports.
Through the winning tradition our sports teams have established on their respective playing fields, we have been able to grow
our department into one of the country’s premier intercollegiate athletics programs. That development has been a slow and
steady march, and as you navigate through this report, we hope you’ll soon understand the vision, patience and diligence that
underscore our mission.
DeLoss Dodds Chris Plonsky
Men’s Athletics Director Women’s Athletics Director
1
A Modern Era Success Story
UT Athletics supports approximately 525 men and women student-athletes
in a successful and broad-based NCAA Division I intercollegiate program,
and employs more than 300 full-time staff members. Baseball was the first
intercollegiate sport to begin competition at UT, and the Longhorns played
their first season in 1896. Since then, all University of Texas sports programs
have combined to win 50 national championships.
UT Athletics has historically been committed to gender equity in its programs since
Title IX was legislated in 1972. Today, UT is the only school nationally to source and
define a women’s athletics department with a women’s athletics director, and UT con-
tinues its commitment to the 1993 Title IX settlement order, in terms of ratio of male-
female participants and male-female scholarship offerings. This settlement resulted in
the addition of three women’s sports — soccer, softball and rowing — between 1993
and 1997, infusing 150 additional participants to the program. UT President’s office
discretionary funds historically were used to fund women’s athletics from 1973-2003.
These subsidies supporting UT women’s athletics were fully phased out following the
2003-04 academic/fiscal year. Since that time, Intercollegiate Athletics has received no
financial support from The University.
Doing it the Right WayUT Athletics operates with integrity and is dedicated to enforcing adherence to the rules
and regulations of the NCAA, the Big 12 Conference and The University of Texas. The
UT Athletics Risk Management and Compliance Services staff supports and educates
student-athletes, coaches, staff and supporters to make the right decisions and comply
with NCAA and Big 12 rules. Staff risk managers review and monitor all everyday
operations to mitigate risks, protect assets, and sustain the reputation. They also assess
operations for optimal efficiency and effectiveness, and to reduce the costs of doing
business.
2 3
Men’s GolfThe Longhorns claimed UT’s first men’s golf
national championship since 1972. Dylan Frittelli’s
dramatic 30-foot birdie putt on the 18th hole of his
match lifted UT to a 3-2 victory over Alabama at
Riviera Golf Club in Pacific Palisades, California.
The national title capped a dominant 2011-12 for
the Longhorns, who won eight team titles. Head
coach John Fields and the Longhorns held the No.
1 national ranking for all but two weeks of the sea-
son and boasted two of the top three players in the
country in Jordan Spieth (No. 2) and Frittelli (No.
3). Fields was also named the Golfweek and NCAA
Division I National Coach of the Year.
Women’s Volleyball The Texas Volleyball team earned a decisive 3-0
sweep against the Oregon Ducks on Dec. 15 at the
KFC Yum! Center in Louisville, Ky., to earn the
program’s third National Championship and second
NCAA title. It was the Longhorns’ first national title
since 1988. This season marked UT’s fourth trip to
the NCAA Tournament final four in the past five
years. Khat Bell, Haley Eckerman, Sha’Dare McNeal
and Bailey Webster earned AVCA All-America hon-
ors, while head coach Jerritt Elliott was named the
2012 AVCA Division I National Coach of the Year,
his first national honor while coaching at Texas.
2012 National Champions
4 5
2012-13 (1)Volleyball
2011-12 (1)Men’s Golf
2009-10 (1)Men’s Swimming & Diving
2005-06 (2)Football Women’s Indoor Track & Field
2004-05 (2)Baseball Women’s Outdoor Track & Field
2001-02 (2)Baseball Men’s Swimming & Diving
2000-01 (1)Men’s Swimming & Diving
1999-2000 (1)Men’s Swimming & Diving
1998-99 (2)Women’s Indoor Track & FieldWomen’s Outdoor Track & Field
1997-98 (2)Women’s Indoor Track & Field Women’s Outdoor Track & Field
1995-96 (1)Men’s Swimming & Diving
1994-95 (1)Women’s Tennis
1992-93 (1)Women’s Tennis
1990-91 (2)Men’s Swimming & DivingWomen’s Swimming & Diving
1989-90 (3)Men’s Swimming & Diving Women’s Swimming & DivingWomen’s Indoor Track & Field
1988-89 (2)Men’s Swimming & Diving
Volleyball
1987-88 (3)Men’s Swimming & Diving Women’s Swimming & Diving Women’s Indoor Track & Field
1986-87 (1)Women’s Swimming & Diving
1985-86 (5)Women’s Basketball Women’s Cross Country Women’s Indoor Track & FieldWomen’s Outdoor Track & Field Women’s Swimming & Diving
1984-85 (1)Women’s Swimming & Diving
1983-84 (1)Women’s Swimming & Diving
1982-83 (1)Baseball
1981-82 (3)Women’s Outdoor Track & FieldWomen’s Swimming & DivingVolleyball
1980-81 (2)Men’s Swimming & Diving Women’s Swimming & Diving
1974-75 (1)Baseball
1971-72 (1)Men's Golf
1970-71 (2)Football Men’s Golf
1969-70 (1)Football
1963-64 (1)Football
1949-50 (1)Baseball
1948-49 (1)Baseball
Texas Longhorns National Champions
National Championships by Year
6 7
Year Site UT Athletes ^ Countries Represented Medals (Gold / Silver / Bronze)
1936 Berlin 1 1 1 (1 / 0 / 0)
1948 London 2 1 0
1952 Helsinki 2 1 2 (2 / 0 / 0)
1956 Melbourne 2 1 2 (1 / 1 / 0)
1960 Rome 2 2 1 (1 / 0 / 0)
1964 Tokyo 1 1 0
1968 Mexico City 1 1 1 (1 / 0 / 0)
1972 Munich 1 1 0
1976 Montreal 12 4 2 (2 / 0 / 0)
1980 Moscow 16* 6 1 (0 / 1 / 0)
1984 Los Angeles 22 7 9 (8 / 1 / 0)
1988 Seoul 26 7 12 (6 / 4 / 2)
1992 Barcelona 22 10 12 (5 / 4 / 3)
1996 Atlanta 17 7 16 (9 / 4 / 3)
2000 Sydney 26 7 22 (10 / 10 / 2)
2004 Athens 21 7 21 (11 / 4 / 6)
2006 Turin (winter) 1 1 0
2008 Beijing 24 7 14 (10 / 2 / 2)
2010 Vancouver (winter) 1 1 1 (0 / 1 / 0)
2012 London 21 8 13 (6 / 5 / 2)
TOTAL 140 17 130 (73 / 37 / 20)
^ athletes who were either UT athletes or former UT athletes when they appeared in the Olympics
* includes seven athletes who missed games due to national boycott
Ten former University of Texas student-athletes accounted for a total of 13 medals, in-
cluding six gold, during the 2012 London Olympics. If these athletes were competing as
a separate country, Texas would have ranked in a tie for 13th place among all nations in
the number of gold medals earned and tied for 18th in the number of total medals won.
A total of 21 current or former University of Texas student-athletes and three current
coaches and staff represented eight countries during the 2012 London Olympics.
In its storied Olympics history, former and current UT student-athletes have now
produced a total of 130 medals, including 73 gold, 37 silver and 20 bronze.
Longhorns at the Olympics
8 9
Men’s Athletics Hall of HonorFounded in 1957, the Longhorn Hall of
Honor is one of the most cherished ath-
letics traditions at The University of Texas.
Inductees become part of a distinguished
circle of individuals who have made a
distinct and lasting contribution to The
University of Texas.
The Longhorn Hall of Honor Council is made up exclusively of men who
have lettered at UT, and the council oversees the lettermen’s vote and
annual induction activities.
Each year a selection committee nominates 16 candidates, whose names
are distributed to the Hall of Honor Council. The four nominees receiv-
ing a majority of votes are then inducted into the Hall of Honor during a
ceremony in conjunction with a home Texas Football weekend.
The T-AssociationUT Athletics founded the T-Association to honor former varsity
letterwinners, preserve their legacy and enhance the future for other
Longhorns. Student-athletes become a part of the T-Association as
soon as they earn their first ‘Varsity T’ letter award, and start enjoy-
ing the benefits as soon as eligibility is completed.
Women’s Athletics Hall of HonorThe UT Women’s Athletics Hall of Honor was created in 2000,
and enshrinement into the hall is considered the highest honor
bestowed by the women’s athletics department.
The selection committee is chaired by Jim Deitrick and considers
both a candidate’s contribution to the UT Athletics program and
the candidate’s contributions to his/her community.
Nomination criteria for a former student-athlete is as follows:
1.) Must have been out of collegiate competition for a minimum of five years;
2.) Must have competed a minimum of two years at Texas, must have completed her
collegiate eligibility at Texas, and must have been awarded a varsity letter;
3.) Must have been recognized for outstanding athletic achievement;
4.) Must have graduated or ended her UT Athletics career in good academic standing; and
5.) Must have exhibited exemplary standards of conduct during competition.
Nomination for a coach or administrator is as follows:
1.) Must have provided outstanding service to the UT Women's Athletics program; and
2.) Must have exhibited exemplary standards of conduct during competition.
Longhorn Honors
10 11
Developing Well-Rounded Students
UT Athletics Student Services exists to help student-athletes manage their busy college careers
through individualized academic support programs, an involved and dedicated staff — including
counselors, mentors and tutors — and through special life skills programs developed at The University.
The aim is to help student-athletes succeed in the classroom, in their sport and in their overall life experience
at Texas and beyond. The academic services staff not only supplements the existing resources on campus, but
by meeting with each student-athlete individually, counselors are able to meet their students’ specific needs and
help them become all-around winners — academically, socially and athletically.
The academic services staff guides student-athletes in following the UT Honor Code, which professes that the
core values of The University are learning, discovery, freedom, leadership, individual opportunity and respon-
sibility. Each member of The University is expected to uphold these values through integrity, honesty, trust,
fairness and respect toward peers and community.
Academic Success: By the Numbers119 Academic All-Americans in UT history
8 Rhodes Scholars in UT history
291 UT student-athletes who earned a 3.0 or better GPA in Spring 2012
26 UT student-athletes who registered a perfect 4.0 GPA in Spring 2012
2,950 Community service hours performed by UT student-athletes in last academic term
3.05 combined GPA of all UT student-athletes in Spring 2012
12 13
NCAA Today’s Top VIII AwardThe Today’s Top VIII Awards provide the NCAA with the opportunity to honor the
eight most outstanding senior student-athletes of the preceding calendar year from all
NCAA-sponsored sports in all three NCAA divisions (I, II, and III). Criteria for the
award include academic and athletic achievements, character and leadership.
The NCAA Today’s Top VIII honorees are selected by the NCAA Honors Commit-
tee, which is comprised of eight athletics administrators at member institutions and
nationally-distinguished citizens who are former student-athletes.
1982 Kenneth Sims (football)
1989 Betsy Mitchell (women’s swimming)
1999 Vera Ilyina (women’s diving)
2004 Kelly Wilson (soccer)
2007 Cat Osterman (softball)
2011 Sam Acho (football)
William V. Campbell TrophyThe William V. Campbell Trophy recognizes an individual as the absolute best scholar-
athlete in the nation. Named in honor of William V. Campbell, the chairman of Intuit,
former player and head coach at Columbia University and the 2004 recipient of the
National Football Foundation’s Gold Medal, the award comes with a 25-pound bronze
trophy and substantial postgraduate scholarship.
Nominated by their schools, which are limited to one nominee each, candidates must be
a senior or graduate student in their final year of eligibility, have a grade point average
of at least 3.2 on a 4.0 scale, have outstanding football ability as a first team player and
have demonstrated strong leadership and citizenship.
2007 Dallas Griffin
2009 Colt McCoy (finalist)
2010 Sam Acho
Academic FacilitiesAcademic Services, for men’s and women’s basketball and all Olympic sports, is housed in an updated
facility located in the Red McCombs Red Zone at the north end of Darrell K Royal-Texas Memorial
Stadium. At the Moncrief-Bible Academic Center, students have access to their counselors, mentors and
tutors, as well as numerous technologically-equipped study rooms, conference and media centers. Student-
athletes also enjoy an academic library that houses books from their specific courses and other reference
literature to suit their needs. The goal is to make the student-athlete’s learning environment as comfortable
and inviting as possible, and our academic center provides that unlike any other.
Texas’ first-class football academic center is among the highlights in the Moncrief-Neuhaus Athletic Center.
The 2,500-square-foot facility provides the finest environment for each and every athlete to prepare for
efforts in the classroom. The academic center houses office space for two full-time academic counselors,
four tutor rooms, numerous meeting rooms and a multi-purpose study hall facility that seats more than
150 student-athletes. It also features 36 individual computer workstations with Internet access.
Serving the CommunityHorns for Hope is the umbrella moniker for all community enrichment activities supported by UT Athletics.
Among these activities are university initiatives such as Orange Santa and Longhorn Halloween, hospital visits
by student-athletes and the use of athletics events in order to collect canned foods and school supplies,
demonstrate appreciation for service men and women and raise breast cancer awareness.
The Neighborhood Longhorns Program (NLP) is an educational incentive program operated by The
University of Texas in partnership with the Austin Independent School District. The NLP uses support
mechanisms that encourage and value elementary and middle school students’ personal development and
inspire their desire to pursue higher learning through exposure to the college experience. Since its inception,
NLP has awarded more than $500,000 in scholarships to participants who have excelled in reading programs
and in classrooms. UT Athletics is committed to enriching the NLP in numerous ways and through a variety
of programs.
UT’s 20 sports programs work with the Academic Services staff to coordinate activities with clubs and orga-
nizations throughout the community. For example, every Friday before home football games, members of the
football team visit the Dell Children’s Hospital.14 15
Managing the Physical Well-Being of World-Class AthletesEnsuring the health and safety of every male and female student-athlete in UT’s 20
sports is the charge of the Sports Medicine/Athletic Training program. The full-time
staff consists of certified athletic trainers, physical therapists and physicians, each with
varying levels of expertise and specialty certifications. More than 250 years of experi-
ence in managing the health care needs of intercollegiate student-athletes is represented
on the staff. The main Sports Medicine facility — the James R. “Bubba” Moffett Athlet-
ic Training Room — is housed in Moncrief-Neuhaus Athletic Center and furnished with
state-of-the-art therapeutic modalities and exercise/rehabilitation equipment. Recent
additions include the Alec Beck Hydrotherapy Room and the new Howard L. Terry
Medical Suite. The Terry Medical Suite allows physicians to provide comprehensive
medical care, including onsite radiology, fluoroscopy, and laboratory services to student-
athletes. This facility and the various other athletic training satellite facilities on campus
are equipped with innovative resources to meet the needs of student-athletes.
The challenge of preventing illnesses and injuries, and returning injured student-athletes
to the playing field as quickly and safely as possible, requires a team effort. The Sports
Medicine/Athletic Training program consists of a team of recognized experts from
various fields — including orthopedics, sports nutrition, chiropractic, massage therapy,
and dentists — who are highly skilled and have expertise in managing issues unique to
intercollegiate athletics.
Big 12 ConferenceTexas has been a committed member of the Big 12 Conference from its inception, and since
the league began competition in 1996-97, conference teams boast more than 40 national
championships and more than 470 individuals have claimed NCAA crowns.
Bob Bowlsby is now the conference’s fourth commissioner, and he previously spent six years as
the athletics director at Stanford University. TCU and West Virginia became the first additions
since the conference’s inception when they joined the league in July 2012.
With 10 members, the Big 12 remains as the only major conference in the nation to determine its
champions in all sports directly on the field of play with a full round-robin schedule.
The Big 12 Conference routinely produces some of the best competitions in the nation. Big
12 teams have made seven appearances in the BCS National Championship game, and league
squads have combined to lead the nation in women’s basketball attendance each of the past 13
seasons. In men’s basketball, the league has had two teams in the regional finals in four of the
past five seasons.
According to Forbes, the Big 12 generates more than $26 million per member institution from
bowls, tournaments and TV rights – the most of any conference.
Competitive excellence, scholarship and sportsmanship are all equal parts of the Big 12 philoso-
phy. In its history, the Big 12 has produced 530 Academic All-American recipients, averaging
more than 30 each season. In addition, institutions can nominate student-athletes for the Dr.
Prentice Gautt Postgraduate Scholarship, and 293 scholars — including more than 20 from UT —
have received more than $2 million in postgraduate financial aid.
®
®
16 17
UT ATHLeTICS TIMeLINe
State-of-the-Art Facilities
Since 1993-94, UT Athletics has invested more than $450 million in facility con-
struction, renovation and capital expenditures. These facility investments have been
funded by revenue bonds, private donations, athletics operating funds and reserves.
Annual debt service payments to retire revenue bond indebtedness are funded through
incremental UT Athletics revenue generated from leasing gameday premium seats (suites,
club seats). These premium areas are a result of facility construction, renovation and
expansion, and the revenue generated from these facilities ultimately is greater than the
initial investment of construction.
For instance, in 2011-12, UT Athletics generated $28 million from a $17 million construction
investment, resulting in $11 million net revenue.
20 21
The largest recent facilities projects include:
• RedMcCombsRedZoneconstructionandexpansionofDarrellKRoyal-Texas
Memorial Stadium ($176.5 million; completed in 2008)
• DKR-TexasMemorialStadiumsouthendproject($29million;completedin2009)
• UFCUDisch-FalkFieldrenovation($27.3million;completedin2008)
• FrankErwinCenterrenovations($23million;completedin2003)
• RedMcCombsRedZoneconstructionandmoveofUTAthleticsoffices($15
million; completed in June 2012)
• RedMcCombsRedZonebasementadditionofsportsmedicineandweight
training areas ($15 million; to be completed in 2013)
• EdgarO.andMelanieA.WellerTennisCenterconstruction,including6indoor
and 4 outdoor courts ($8 million; completed in Spring 2013)
• FrankErwinCentervideoboardreplacement($2.5million;completedin2008)
• DKR-TexasMemorialStadiumfieldreplacement($1.3million;completedin2006)
• UTGolfAcademyconstruction($1.3million;completedin2006)
• UFCUDisch-FalkFieldartificialturfreplacement($1.1million;completedin2008)
• UFCUDisch-FalkFieldrenovationsandupgrades,includingroofreplacement,
seating and kid's area additions, water-proofing, press box renovations and new
national championship signage ($1.1 million; completed in Spring 2012)
• DKR-TexasMemorialStadium,footballindoorpracticefacilityatFrankDenius
Fields, and Penick-Allison Tennis Center lighting replaced ($1 million; completed
in 2011)
• UFCUDisch-FalkFieldhighdefinitionvideoboardadded($930,000;completed
in 2012)
• Red&CharlineMcCombsFieldbattingfacilityconstruction($500,000;
completed in 2009)
• TexasRowingCenterexpansion,includinglockerroomaddition($430,000;
completed 2007)
• UTGolfAcademyshortgamepracticefacilityupgrades($300,000;completedin2008)
• MikeA.MyersTrack&SoccerStadiumfieldhouseexteriorrenovation
($163,000; completed in 2009)
UT Athletics also contributes $15 million for upgrades to the Lee & Joe Jamail Texas
Swimming Center. UT Athletics also annually pays approximately $300,000 in expenses
for volleyball practice and competition in Gregory Gym.
22 23
Giving Back Positive Impact on the Forty Acres
UT Athletics values its position on The University of Texas campus and aims to be forward-
thinking in its efforts to be good partners in the academic setting.
In the 2011-12 academic/fiscal year, more than $5.4 million in Trademark Licensing revenue and
athletics reserves was transferred by UT Athletics to UT Central administration to fund
various academic initiatives. Since 2006-07, UT Athletics has transferred about $20 million to
The University for various academic programs and initiatives.
UT Athletics has transferred 8,300 square feet in office/meeting space to The University since
2010, and in 2012 an additional 22,690 square feet was turned over for campus use. The
University’s projected savings are more than $13 million in construction costs (approximating
$428 per square feet).
Historically, UT Athletics has made annual monetary gifts to the UT libraries in an effort to
support students and their studies. But beginning in 2013, instead of basing contributions on UT
Club revenue, UT Athletics plans a fixed gift with an escalator increase each year. These contri-
butions helped Student Government secure permanent funding to operate the Perry-Castañeda
Library (PCL) 24 hours a day, five days a week.
In addition, UT Athletics pays its own direct costs such as salaries, fringe benefits, utilities
and construction. The exception is the cost of certain central administrative services such as
accounting, systems and payroll, which are charged to every auxiliary unit in the form of a
3.25 percent administrative fee on specified expenditures.
24 25
Financial Overview
A fully self-sourced and self-sustaining auxiliary enterprise
of The University of Texas, UT Athletics’ budget includes:
All 20 varsity intercollegiate sports:
Men’s programs
baseball
basketball
cross country
football
golf
indoor track & field
outdoor track & field
swimming & diving
tennis
Women’s programs
basketball
cross country
golf
indoor track & field
outdoor track & field
rowing
soccer
softball
swimming & diving
tennis
volleyball
26 27
Management and operation of world-class facilities
• DarrellKRoyal-TexasMemorialStadium(96,119seating;100,119capacity)
• FrankDeniusFieldsandIndoorPracticeFacility(“TheBubble”)(outdoor/
indoor practice facility for football and the Longhorn Marching Band)
• FrankC.Erwin,Jr.,SpecialEventsCenter(16,734capacity)
• DentonA.CooleyPavilion(men’sandwomen’sbasketballpracticefacility)
• UFCUDisch-FalkField(6,649capacity)
• MikeA.MyersTrack&SoccerStadium(20,000capacity)
• Red&CharlineMcCombsField(1,252capacity)
• Penick-AllisonTennisCenter(1,800capacity)
UT Athletics also supports the UT Golf Academy at the privately-operated and name-
licensed UT Golf Club at Steiner Ranch. Construction has started on an indoor tennis
facility at the UTGC site, which will serve UT men’s and women’s tennis teams in times
of inclement weather.
The Longhorn Foundation
Investing in the future of a student-athlete at The University of Texas symbolizes a com-
mitment to ensuring that The University continues to be one of the premier academic
and athletic institutions in the nation. Financial gifts to The Longhorn Foundation are
ultimately an investment in young people whose talent, determination and dedication
allow them to be ambassadors of today and leaders for tomorrow.
As a self-supporting UT auxiliary, UT Athletics receives no state funds. As such, the suc-
cess of UT Athletics can be attributed in large part to our more than 13,000 donors.
Revenue & expensesOverall budget for athletics is $161.9 million, including:
• $139.1millionforAthleticsOperations
• $22.8millionforErwinCenter
• $9millionforTrademarkLicensing
During the 2011-12 academic/fiscal year, UT Athletics generated:
• $160.3millionintotalrevenue
• $154.5millionintotalexpenses
• $8.7millioninnetincome
Football income is an important source of funding for all UT sports programs.
For the year, football generated:
• $103.4millionintotalrevenue
• $24.8millionintotalexpenses
• $79.0millioninnetincome
28 29
Trademark LicensingTexas Longhorns fans and their coast-to-coast support annually push UT to a “national
championship” in Trademark Licensing. For seven-straight years, in fact, UT has been
the top seller of licensed collegiate merchandise, according to rankings by the Collegiate
Licensing Company (CLC).
Trademark Licensing transfers a share of its revenue to the central administration to
fund various academic initiatives. Trademark Licensing also administers services for
UT-San Antonio, UT-Arlington, UT-El Paso, and other UT System components.
Revenue from Trademark Licensing is generated through royalty payments and the sale of
licensed consumer goods that bear UT logos and word marks. The Longhorns silhouette
is iconic. Products associated with UT include apparel, jewelry, housewares and souvenirs.
About 70 percent of trademark income is derived through apparel sales.
In June 1998, UT and the UT System put Trademark Licensing under professional
management by CLC to enhance revenue and marketing opportunities. At that time, the
Trademark Licensing operation was placed under the management of the vice president
for legal affairs and institutional relations. UT Athletics played an integral role in
managing those relations, and in 2007-08, Trademark Licensing was transferred to
management by UT Athletics.
Trademark Licensing revenues, net of management fees, in the 2011-12 academic/fiscal
year were $8.3 million.
National Licensees:
NIKE Knights Apparel EA Sports Top of the World
Outerstuff Commemorative Brands Team Beans
Local Licensees:
University Co-op
Trademark Licensing revenue, net of management fees, for the past five academic/fiscal
years is presented below.
2007-08 2008-09 2009-10 2010-11 2011-12
Trademark Licensing Net Revenues $7,266,024 $7,832,850 $9,199,330 $9,393,194 $8,390,558
Longhorn NetworkIn January 2011, The University of Texas, IMG College and world-wide sports leader
ESPN announced a ground-breaking agreement for a television network exclusively
dedicated to UT and UT sports coverage.
Longhorn Network (LHN) launched on Friday, Aug. 26, 2011 with a live, two-hour
special broadcast from The University’s South Mall.
ESPN has a 20-year agreement to own and operate Longhorn Network, a year-round,
24-hour network dedicated to all things University of Texas. LHN offers a variety of
content, highlighted by more than 200 exclusive events annually from 20 varsity UT
sports, original series and studio shows, historical programming and academic and
cultural happenings.
At a time of reduced state funding for higher education and campus budget cuts, the net-
work venture will generate about $5 million a year for at least the first five years.
“Ten or 15 years down the road, The University should see great dividends from this,”
Men’s Athletics Director DeLoss Dodds said.
30 31
Five-year Operations (all sports) 2007-08* 2008-09 2009-10 2010-11 2011-12
Beginning Balance 19,876,950 23,133,380 29,493,529 36,362,695 36,899,245
Income & Transfers InTicket Sales, LASP, Building Use Fees 46,523,349 55,394,209 56,741,661 61,196,689 59,207,378
Game Guarantees 318,000 500,000 460,000 531,020 445,000
Contributions 35,057,421 37,291,370 37,110,293 37,337,126 40,747,347
NCAA, Conference Distributions 11,346,333 14,325,151 14,751,503 14,824,329 21,024,408
Television & Radio Rights 191,690 216,662 338,171 49,850 6,721
Concessions & Novelty Sales 3,297,649 3,892,527 3,697,206 4,521,490 4,157,017
Royalties, Advertising & Sponsorships 16,639,170 18,164,827 22,065,642 22,840,191 28,703,901
Sports Camps 4,521,214 4,523,133 4,791,827 5,221,011 4,162,420
Endowment & Investment Income 1,052,742 1,656,008 1,406,944 1,385,209 1,348,505
Other Income 1,412,041 2,806,144 2,192,108 2,389,011 3,492,418
Total Income & Transfers In 120,359,609 138,770,031 143,555,355 150,295,926 163,295,115
expenses & Transfers Out 2007-08* 2008-09 2009-10 2010-11 2011-12
Athletic Student Aid 6,993,766 7,891,315 8,444,494 8,957,818 9,350,290
Game Guarantees 2,599,256 2,412,295 2,091,580 2,112,457 2,394,373
Coaches’ Salaries & Benefits 17,810,365 19,701,681 22,395,654 22,230,725 23,429,972
Administrative Salaries & Benefits 22,704,143 24,631,000 25,119,486 27,681,115 30,236,831
Recruiting 1,291,852 1,322,464 1,257,768 1,470,389 1,457,857
Team Travel 6,991,985 7,624,343 7,695,570 7,120,566 7,215,950
Equipment, Uniforms & Supplies 2,462,036 2,694,512 2,788,333 2,302,543 2,671,921
Games and Event Expenses 16,230,166 18,500,104 18,885,378 23,611,532 22,352,875
Fund Raising & Development 6,867,642 8,393,475 7,536,591 6,336,345 5,401,098
Sports Camps 2,179,202 2,465,121 1,923,209 2,512,080 1,592,133
Facilities Expense 6,346,398 7,301,299 6,789,518 6,615,978 6,695,163
Debt Service 10,013,768 14,716,297 16,484,214 16,735,060 17,320,450
Spirit Group Expense 1,072,151 1,331,067 1,264,522 982,472 1,311,575
Medical Expense 1,644,712 1,678,082 1,853,181 1,619,602 1,683,099
Membership Dues & Fees 246,886 338,195 360,339 332,777 372,152
Direct Support to Institution 3,862,327 3,932,480 3,760,275 9,026,363 8,285,714
Capital Outlay 6,106,814 4,758,454 6,249,655 7,046,198 8,027,966
Other Expenses 1,679,710 2,717,698 1,786,422 3,065,356 4,783,971
Total expenses & Transfers Out 117,103,179 132,409,882 136,686,189 149,759,376 154,583,390
Fiscal Year Net Income 3,256,430 6,360,149 6,869,166 536,550 8,711,725
ending Balance 23,133,380 29,493,529 36,362,695 36,899,245 45,610,970
*UT Athletics took over management of Trademark Licensing Operation in 2007-08.
32 33
Salaries & Benefits (35%)
Event Expenses and Guarantees (16%)
Debt Service (11%)
Fund Raising & Development (3%)
Athletic Student Aid (6%)
Team Travel & Recruiting (6%)
Facilities Expense (4%)
Capital Outlay (5%)
Direct Support to Institution (5%)
Equipment, Uniforms & Supplies (2%)
Sports Camps (1%)
Other (5%)
Total Intercollegiate Athletics Expenses for 2011-12, $154,583,390
Ticket Sales, LASP, Building Use Fees (36%)
Contributions (25%)
Royalties, Advertising & Sponsorships (18%)
NCAA, Conference Distributions (13%)
Sports Camps (3%)
Concessions & Novelty Sales (3%)
Other (3%)
Total Intercollegiate Athletics Revenue for 2011-12, $163,295,115
Football OperationsIncome & Transfers in 2007-08 2008-09 2009-10 2010-11 2011-12
Ticket Sales, LASP, Building use fees 26,035,117 33,353,706 33,120,167 35,567,527 34,063,186
Game Guarantees 280,000 300,000 250,000 400,000 400,000
Contributions 28,330,292 30,184,101 30,148,519 30,237,978 30,334,873
NCAA, Conference Distributions 7,456,597 9,115,110 10,139,135 8,463,400 13,058,559
Television & Radio Rights 191,690 216,662 330,534 39,075 6,721
Concessions & Novelty Sales 1,596,895 2,133,045 1,773,287 2,007,693 1,869,738
Royalties, Advertising & Sponsorships 7,546,902 10,420,550 16,408,498 17,243,313 22,361,314
Sports Camps 662,411 382,696 391,737 357,461 343,258
Endowment & Investment Income 451,168 695,805 618,317 627,888 605,833
Other Income 401,325 782,310 762,621 805,353 770,203
Total Income & Transfers In 72,952,397 87,583,985 93,942,815 95,749,688 108,813,685
expenses & Transfers Out 2007-08 2008-09 2009-10 2010-11 2011-12
Athletic Student Aid 2,563,197 2,925,035 3,057,790 3,233,292 3,444,657
Game Guarantees 1,850,000 1,807,036 1,450,000 1,400,000 1,587,500
Coaches’ Salaries & Benefits 6,841,895 8,459,184 10,172,734 9,992,129 10,977,409
Administrative Salaries & Benefits 869,681 1,018,157 1,160,266 1,896,203 1,335,580
Recruiting 308,423 398,380 329,736 577,976 493,515
Team Travel 1,975,200 2,305,023 2,437,073 1,396,893 1,399,035
Equipment, Uniforms & Supplies 544,510 613,479 611,466 247,421 361,251
Games and Event Expenses 2,543,081 3,208,778 2,839,709 4,696,353 3,890,997
Fundraising & Development 121,734 200,039 202,437 131,925 150,344
Sports Camps 387,938 279,008 230,038 219,524 190,278
Facilities Expense 252,662 259,076 330,066 169,956 133,111
Spirit Group Expense 789,037 962,386 925,990 675,246 1,073,061
Medical Expense 35,358 37,783 29,847 32,313 36,841
Membership Dues & Fees 2,045 3,258 3,551 2,217 2,785
Capital Outlay 14,494 74,314 85,593 58,838 34,314
Other Expenses 51,412 63,925 58,721 192,714 190,664
Total expenses & Transfers Out 19,150,667 22,614,861 23,925,017 24,923,000 24,807,977
Fiscal Year Net Income 53,801,730 64,969,124 70,017,798 70,826,688 79,005,708
Other Sport OperationsMen’s Sports Revenues 2009-10 2010-11 2011-12
Baseball 5,650,027 5,812,088 7,691,843
Basketball 15,602,348 16,437,705 18,748,467
Golf 262,178 347,670 296,835
Swimming & Diving 610,891 684,149 525,389
Tennis 195,027 195,451 215,525
Track & Field, including Cross Country 423,117 340,010 60,994
Women’s Sports Revenues 2009-10 2010-11 2011-12
Basketball 1,769,333 1,754,323 1,582,747
Golf 222,827 265,280 202,891
Rowing 126,979 131,498 140,401
Soccer 585,756 638,014 528,707
Softball 540,917 641,814 611,638
Swimming & Diving 585,445 757,608 508,602
Tennis 194,064 201,291 214,964
Track & Field, including Cross Country 375,343 296,543 319,029
Volleyball 1,321,284 1,438,410 1,428,665
Men’s Sports expenses 2009-10 2010-11 2011-12
Baseball 3,732,260 3,790,958 3,389,785
Basketball 8,887,250 8,109,741 8,528,312
Golf 903,909 924,188 922,968
Swimming & Diving 1,966,538 2,052,630 1,932,904
Tennis 831,456 824,198 837,467
Track & Field, including Cross Country 1,742,129 1,525,750 1,524,218
Women’s Sports expenses 2009-10 2010-11 2011-12
Basketball 4,532,021 4,757,675 4,904,727
Golf 891,492 862,203 754,441
Rowing 1,408,955 1,453,076 1,457,461
Soccer 1,825,504 1,953,747 1,758,192
Softball 1,453,221 1,492,639 1,597,305
Swimming & Diving 1,760,143 2,068,432 1,805,090
Tennis 848,398 883,000 828,167
Track & Field, including Cross Country 1,715,540 1,854,332 1,832,962
Volleyball 2,571,243 2,820,435 2,442,330
Note: Expenses include capital outlay which are excluded from the annual NCAA report from
which this data is generated.34 35
UT Athletics Core Values
Integrity — Play by the rules and do what’s right.
excellence — We play to win, and we are in relentless pursuit of the highest
level of intellectual, personal and athletic achievement.
Teamwork — We’re stronger together.
Diversity — Many distinct voices, one university.
Creativity — Foster innovation. Welcome new ideas.
Accountability — To yourself, to your team, to your University, and to society.
Loyalty — Welcome to the Longhorn family: a bond that lasts a lifetime.
Men’s Athletics Council
Dr. David Fowler (Chair)
John Barnhill (Regental Appointee)
Dr. Ben Carrington (Faculty Appointee)
Dr. Mia Carter (Faculty Appointee)
Dr. Diana DiNitto (Faculty Appointee)
Madison Gardner (Student Representative)
Dr. Ted Gordon (Faculty Appointee)
The Honorable Richard Hinojosa (Regental Appointee)
Josh Richardson (Student Representative-elect)
Darrell Windham (Texas Exes Representative)
ex-Officio Members
Dr. Michael Clement (Faculty Representative)
Dr. Waneen Spirduso (Former IAC Chair/Faculty Representative)
Dr. Jim Vick (Faculty Representative)
DeLoss Dodds (Men’s Athletics Director)
Rebecca Haden (Council Secretary)
Women’s Athletics Council
Dr. Mary Steinhardt (Chair)
Dr. Carolyn M. Brown (Faculty Appointee)
Vivien Caven (Regental Appointee)
Dr. Kevin Foster (Faculty Appointee)
Dr. Hunter March (Faculty Appointee)
Anna Myerson (Student Representative)
Julia Olschwanger (Student Representative-elect)
Dr. Tasha Philpot (Faculty Appointee)
Sanya Richards-Ross (Texas Exes Representative)
The Honorable Pamela P. Willeford (Regental Appointee)
ex-Officio Members
Cynthea Rhodes Patterson (T-Association)
Dr. Jim Vick (Faculty Representative)
Christine Plonsky (Women’s Athletics Director)
Rebecca Haden (Council Secretary)36