university of twente master communication studies 2014-2015 9 may 2014

University of Twente

Master Communication Studies 2014-2015

9 May 2014

Lets introduce…….

Jeanet Luijerink → Study counselor (pre) Master CS

Present: Monday, Tuesday, Thursday, Friday

(Cubicus C106)

E-mail: [email protected]

Mark Tempelman → Graduation coordinator Master CS

Present: Monday till Friday (Cubicus C216)

E-mail: [email protected]

mailto:[email protected]

mailto:[email protected]

MASTER Communication Studies (CS)

The masterprogramma CS is a one year study programme (60 EC)

The masterprogramme CS has been designed so that the student is personally

responsible for his/her own course of study and academic progress.

↓

Within the masterprogramme students are given freedom to make choices, so

the masterprogramme CS is not the same programme for all the students of

Communication Studies.

After completing succesfully the masterprogramme you may call yourself →

Master of Sience (MSc)

MASTER PROGRAMME (1)

Before starting with the master’s programme you have to choose between

one out of (next year) four specialisations.

- Marketing Communication

- Corporate Communication

- Media and Communication

- Technical Communication

Each specialisation includes a specific range of courses. When you f.e.

have chosen for the specialisation Marketing Communication, you can

choose also elective courses from the other specialisations offered!

MASTER PROGRAMME (2)

For each specialisation the generic study trajectory looks as follows:

Compulsary courses (10 EC)

- Core courses of the chosen specialisation ( 2 courses of 5 EC each);

Offered twice per year (each semester).

(It is not allowed to take more than one core course, because of the

content-related overlap!)

Elective or specialisation courses (20 EC) (offered once a year!)

(at least two courses within the specialisation you have chosen!)

Master thesis (30 EC)

MASTER PROGRAMME (1) (start Sept. 2014)

Obligatory Elective Graduation

Semester 1 Semester 2

Block 1A Block 1B Block 2A Block 2B

5EC

Essentials in…

5EC

Research Topics in…

Master Thesis 30 EC

5ECSpecialisation or

elective course (1)


elective course (2)


elective course (3)


elective course (4)





5EC

Essentials in…

5EC

Research Topics in…


elective course (4)


elective course (1)


elective course (2)

Master Thesis 30EC


elective course (3)





5ECEssentials in...

5ECResearch Topics in…

5EC

Specialisation or elective course (3)

5EC

Specialisation or elective course (4)


elective course (1) Masterthesis 30EC


elective course (2)

MASTER THESIS (30 EC)

You can start with the Master thesis if………………..:

you have completed successfully your bachelor CW or pre-master CS,

you have completed successfully the Essentials course and two specialisation/elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.

Starting with the master CS………

From the academic year(12/13) a so called “harde knip” is

implemented for all bachelor and pre- master students!

↓

You can only be admitted to the Master CS at the moment you have

completed your bachelorprogramma CW or pre-masterprogramme CS

completely!

You can start with the master’s programme in September or February.

Before starting with the master CS you have to fill in the

registrationform Master CS, you can find on our (master)website

http://www.utwente.nl/cw/master/forms_manuals_regulations/Registration%20Form%20Master%20CS%2013%2014/



For pre-master students starting with the master……

Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment

of Tuition Fees.

What does this mean?

1.When you pass your last course for the PM contact the Study counsellor.

Admission Statement C CSA

2.CSA will contact you about how to finalize your enrolment and payment of tuition fee

3.You can choose between two payment methods: Single transfer or Payment by instalment (please arrange

payment method with CSA)

4.As soon as you have signed the authorisation form you will be enrolled in the master’s programme



Content of the specialisations and master thesis

The Master Communication Studies

Research oriented 60 EC programme, subsequent to the bachelor

Communication Science or pre-master Communication Studies.

Researching communication related phenomena from a behavioural (or

social sciences) perspective.

Four specialisations to start in each semester:

Corporate Communication

Marketing Communication

Media and Communication

Technical Communication

30 EC courses + 30 EC Master Thesis

Full-time programme No part-time enrolment..!

Language of all specialisations is English


Research direction

Communication of organisations, in organisations and between

organisations

An interplay between internal and external communication(s)

Main research topics

Reputation management, Public Affairs

Organisational trust and CSR issues

Identity issues (corporate, organisational and visual)

Relationships / Networking (in and between organisations)

Leadership and Employee Communication


Specialisation courses: Corporate Communication


5EC 5EC 5EC 5EC

Persuasive Communication Multisensory Marketing and Product Experience Advertising and Marketing Psychology Brand Management

Pruyn Fenko Hegner Hegner

192402500 201200066 201200049 201200054

5EC 5EC 5EC 5EC

Corporate Visual Identity Management Consumer Experience of the Service Environment Sustainability Marketing Communication of Service Organisations

Krokké Galetzka Bialkova Van der Geest

192403750 ????? ?????? 192405110

5EC 5EC 5EC 5EC

Van Vuuren Beldad Linders Gosselt

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5EC 5EC 5EC 5EC

User Centered Design of New Media Authoring and Collaboration Tools Social Media Social Implications of the Internet

Van der Geest De Vries Van Deursen

201000113 20130028 201200053 ??????

5EC 5EC 5EC

Philosophy of Technology Computer Ethics User Support

Verbeek Soraker Karreman

201200063 191612680 ??????

5EC 5EC 5EC

New Media in Organisations Innovative Digital Public Services Human Computer Interaction

De Vries Ebbers Schmettow

201000116 ????? 201100126

5EC

Designing Learning and Performance Support Specialisation coursesVan der Meij

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Positive Organizing Trust, Risk and Organisations Public Affairs Reputation Management

Corporate Communication (Examples)

Online privacy concerns; do we still trust organisations online?

Prof. dr. Menno de Jong

Professional and Organisational Communication

Dr. Ardion Beldad

Online privacy concerns and trust in organisation

Corporate Communication (Examples)

Job-crafting; making our work environment work for us

Dr. Mark van Vuuren

Research on job-crafting and (perception of) work-meaning


Research direction

Marketing communication focusses on the effects of communication

means (i.e. advertising), environmental (design) aspects as well as

aspects of message content, on consumer behaviour.


Consumer responses towards CSR communication

Consumer information processing

Service environments and service encounters

(Multi-) Sensory marketing

Brand equity, Brand personality and Brand activation


Specialisation courses: Marketing Communication


5EC 5EC 5EC 5EC



192402500 201200066 201200049 201200054

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Marketing Communication (Examples)

Brand activation and content marketing; adding consumer value

Prof. dr. Ad Pruyn

Marketing Communication and Consumer Behaviour

Dr. Sabrina Hegner

Brand management and Consumer Trust

Marketing Communication (Examples)

Healthy food products; how do consumers process information?

Dr. Svetlana Bialkova

Consumers Information processing strategies


Research direction

Media and Communication is about developing an understanding of

the psychological processes behind (new) media use and media

design in order to effectively translate that knowledge into media

design and communication strategies.

Research topics

Implementation and effects of E-government strategies

Adoption and user centered design of (new) media

Effects of multi channelling and cross-media strategies

The dynamics and effectiveness of social network communities

ICT and (new) media usage in and between organisations


Specialisation courses: Media & Communication


5EC 5EC 5EC 5EC



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Media and Communication (Examples)

Social media taken for granted?; Facebook vs WhatsApp policies

Prof. dr. Jan van Dijk

Member of “Cohen-committee”, investigating the riots in Haren.

Media and Communication (Examples)

Adoption and integration of (new) media in education

Dr. Alexander van Deursen

Adoption and Use of (New) Media Technology

Technical Communication (new specialisation)

Research direction

Technical communication is concerned with how we use and

perceive (instructional) communication related to products or services

It also addresses how communication means, supporting

technological innovations, can best be designed for optimal usability

Finally it also incorporates intercultural aspects as a result of the

globalization of consumer markets


Instructional Design

User Support

Philosophy of Technology

User Centered Design of (New) Media

Technical Communication (new specialisation)

Specialisation courses: Technical Communication


5EC 5EC 5EC 5EC



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5EC 5EC 5EC 5EC


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201000113 20130028 201200053 ??????

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Designing Learning and Performance Support Elective specialisation coursesVan der Meij

????? Obligatory specialisation courses



Technical Communication (Example)

Document design and communication effectiveness

Prof. dr. Menno de Jong

Professional and Organisational Communication

Master Thesis CS Learning goals

1. The student is independently or autonomous capable of designing a research

project with sufficient practical or public relevance as well as theoretical impact

within the fields of study related to the master Communication Studies.

2. The student is independently or autonomous capable of conducting and

managing a research project in terms of the execution of desk research, field

research and/or (quasi) experimental research.

3. The student is independently or autonomous capable of reporting about the

conducted research, based on the academic writing rules and principles related

to the field of study and type or genre of the document.

4. The student is capable of orally presenting the outline and key findings of the

research, relating the findings to the communication practice as well as

answering (non-)expert questions regarding the research.

Master Thesis CS Positioning

30 EC Research assignment

Positioning of the Master Thesis CS

Master Thesis CS Orienting and start-up process

During each semester an information meeting will be organised regarding the

start-up process of the master thesis.

Expected end of October in semester one of the academic year 2014-2015

Also negotiate the information on the graduation website:

http://www.utwente.nl/cw/afstudeerweb/master/

Orientation means regarding the master thesis

Content of the courses within the master programme

Research Topics course (continuing master thesis based on written proposal)

Profile webpages of teaching and/or research staff

Future career interests

Collaboration with external organisations

http://www.utwente.nl/cw/afstudeerweb/master/

Master Thesis CS Orienting and start-up process

Collaboration with external organisations is possible; though:

Feasibility is depending on research question(s)

Possible trade off between internship and research

Consider the degree of independence as a researcher



9 May 2014

university of twente master communication studies 2014-2015 9 may 2014

Documents

master thesis

course of study

master csfrom

essentials course

premaster cs

specialisation courses

pre master students

year study programme