AIESEC US 14-15 Global Citizen Global Talent

UNIVERSITY PARTNERSHIP FOR OGX

Claire Wang

NST oGIP

To improve campus awareness & credibilityTo understand better university policies and how we can

comply with themTo cut generic EP recruitment and leverage the real

demandTo shorten the OGX raising & matching processTo improve NPS and become customer-centricTo build sustainable growth & upscale exchange numbersTo create better impact as raised EPs will be more

refl ective of the social cause/business issues they are addressing during their internships

To set a foundation for ICX, TM & Finance partnershipTo establish a communication channel between universities

and AIESEC’s national offi ce

THE WHY OF UNIVERSITY PARTNERSHIP

1. Understand current US Global Citizen sub-issues & Global Talent sub-products

2. Analyze warm networks and established relationships on campus, and research untapped prospect departments

3. Narrow down the list of contacts you hope to meet with

4. Comprehensive research on the target departments’ student body, academic majors and potential incentives for partnership with your LC

5. Think audaciously with EB to create a list of proposal ideas (your conversation can be OGX focused but should never be limited to OGX)

6. Go to the meeting with clear proposals

STEPS TO BEGIN A PARTNERSHIP

School international internship departmentStudy abroad offi ceSchool/department Career centerSchool/department’s career advisorsDepartments:

Global Citizen/Global Talent Teaching – International Studies, Politics, Linguistics, Foreign Languages, Education, Public Affairs

Global Talent Business & IT – Business School, communication/journalism, Foreign Languages, CSE

SUGGESTED LIST OF CONTACTS

Fulfillment of University’s Substitute Internship/Rural Area Volunteering program in university (usually pre-requisite before your graduation)

Off er students a chance to gain language profi ciency and practical experience in countries where the university has high interest

School credits for AIESEC Internships in relevant fi elds

-Non student-sales ideas are International Development Program of The university

(potentially hire an AIESEC intern to assist program development)

Department branding opportunities (eg. MBA/MPA program) at local, regional or national conferences

A collaboration to create a workshop and leadership certifi cation for students on campus

IDEAS TO OFFER TO UNIVERSITY

Go with someone else (LCP, VPICX, VP TM etc). They can help you in multi-dimensional partnership conversation

Do your homework and bring packaged dealKnow your LC’s statistics in past university partnerships,

EP’s backgrounds as well as profi les of your LC membersBring proof of credibility (endorsement letter, insurance

coverage, visa support & housing, other school partnerships)

Less is more: narrow down 3-5 countries, sample TNs, related visa & housing and the number of spots available for each TN

Know your “enemy”: fi nd what AIESEC can off er but our competitors cannot

Know how you compliment each other in developing a well-rounded student (especially with study abroad program)

MEETING ETIQUETTE WITH SCHOOL

Work Abroad Offi ce Set up a meeting Tell them about the AIESEC program, see if:

• The TN can count for credits with the university

• There are grants available for students who go on TNs (ex. Grant for covering airfare)

• They would want to do a joint OPS

• They can refer students who can’t find an internship to AIESEC

Leave fl yers about AIESEC in the Work Abroad offi ce for students to pick up

Ask to have a presence at Word Abroad Fairs, Work Abroad Info Sessions and other WA events such as kickoff seminars at the beginning of the school year

EXAMPLES OF CAMPUS GROUPS

Study Abroad Offi ce Set up a meeting Tell them about the AIESEC program, see if:• Students can do a study abroad semester then remain in that country

to do a TN

• Students can go on a TN then remain in that country and do a study abroad

• They would want to do a joint OPS or advertise combined SA & TN at Induction

• They can refer students who can’t find a study abroad program to AIESEC

Leave fl yers about AIESEC in the offi ce for students to pick up

Ask to have a presence at Study Abroad Fairs, Study Abroad Info Sessions, Other SA events such as kickoff seminars at the beginning of the school year

EXAMPLES OF CAMPUS GROUPS

Colleges & Schools within the University Especially if you’re doing targeted recruitment, try to get

the support of advisors and faculty members of diff erent colleges and schools within your university

Set up a meeting with them to talk about AIESEC and the opportunities available for their students. Mention specifi c opportunities that align with that faculty or department

Be sure to align yourself with their goals for their students and explain why you’re meeting with them - do research!

Ask them to send your promotions and events out to their student lists

Ask if you can do classroom presentations Work to see if they can sponsor their students to do TNs Make sure to leave AIESEC fl yers with them so that they

can give them to their students

EXAMPLES OF CAMPUS GROUPS

Student Organizations Research student organizations that align themselves

with the goals of AIESEC

Ask to speak at one of their meetings about AIESEC

Be sure to align what you’re talking about with the goals, values, and mission of the organization

Explain the opportunities that AIESEC has for those students

Pass out flyers and a sign-up sheet, and stay late in case some students have questions

EXAMPLES OF CAMPUS GROUPS

Campus Radio & Newspaper• Research to see if it would cost money to advertise specifi c

TNs (as examples) and events (info sessions, global villages) in your campus newsletter and radio

• If it does cost money, talk to your EB about the possibility of advertising there

• Radio shows are a great channel to communicate the why of AIESEC and showcase the impact of exchange through story telling. Get in touch with your campus radio to see if there are any shows that are relevant, which could feature AIESEC. Same with campus TV.

• Some faculties will have their own specifi c newspaper, website, or blog. Share testimonials and the why of AIESEC to those audiences too.

MARKETING IDEAS

TN Newsletters• Create a newsletter to be sent out to students around

campus advertising events, info sessions, global villages, and specific TNs with application instructions and deadlines

• Have the advisors that you meet with send them out to their students or put them in their newsletters

• Make sure you put your contact information in the newsletter and any other relevant contact information.

MARKETING IDEAS

Chalking, Flyering, and Tabling Be everywhere all the time - it doesn’t have to be much, just

enough for students to notice

Advertise more when you have an event or recruitment drive coming up

BCPs:

Chalk at the center of campus

Target your flyering in areas with high traffi c

Use sticky notes as flyers - that way, you can use a lot for a low cost

Make sure they are brand aligned and that you always include your LC’s website

Even out the work load so that your members don’t burn out

Try to involve the rest of the LC in helping

MARKETING IDEAS

Career, Study Abroad, Work Abroad Fairs Try to have a presence at all of these

You’ll be competing with other organizations and companies, so make sure your materials look professional and brand aligned

Good materials to have:

• Past EPs’ testimonials

• Example or target TNs

• Sign-up sheet or laptop where students sign up

• Flyers or brochures

MARKETING IDEAS

TN Fairs This is basically a career fair but for AIESEC TNs instead

of companies individually promoting their jobs

Get a good location

Have them last as long as normal career fairs so students can stop in between classes

Advertise! Emails, fl yers, tabling, chalking, classroom talks

If you’re doing target recruitment, really promote your target TNs here

Make sure you have students sign up, and pass out fl yers

Tell students about the info session and deadline to apply

MARKETING IDEAS

1. Ineffective partnership # raised EPs vs. # TNs available/offered Result: More detractors, bad brand Solution:

Expectation Setting The right pricing/payment method

2. Poor co-delivery between your LC and the TN LC JD not delivered in reality Result: More detractors, bad brand Solution:

Good expectation setting and constant communication with TN LC

POTENTIAL RISKS

Spamming departments with promotion emails (instead pick your focus and create personal conversations)

Promoting destinations on your university’s warning travel list(You need to respect that because you can be in big trouble and your LC can be closed because of the safety risk)

Slow follow up/No response through emails Stopping communication after leadership change Sugar coating the quality/supply of our programs

(try to under promise & over deliver) Lack of follow-ups with EPs with bad experience

(they can be detractors of our program on campus)

THINGS NOT TO DO

Global Citizen (6-12 weeks)Focus on top countries (1-3) in the sub-issues that you have the most student interest in. This way, you can ensure that co-deliver happens. Note which countries your university does not allow your LC to send EPs to. Youth Empowerment:

Bahrain, Czech Republic, Poland, Colombia, Taiwan, Hungary, Brasil, Ghana, Italy, Thailand

Social Entrepreneurship:China, Panama, Mauritius, Romania, Argentina, Turkey, India

Environment:Malaysia, Colombia, Brazil, Indonesia

SOLUTION: FOCUS ON COUNTRY PARTNERS

Global TalentTeaching (4 to 12 months):

Colombia, China, Brasil, Peru, Italy, PolandMarketing (6 to 12 months): India, Germany, China, Mexico IT (6 to 12 months): India, Germany, Brasil

SOLUTION: FOCUS ON COUNTRY PARTNERS

Select the specific program and proposal that you want to sell to your university

Book a meeting with the department that you want to talk with

Book your NST coach or Claire (claire16.wang@aiesec.net) for brainstorming on university partnerships

Share your good case practice on Podio

ACTION STEPS

THANK YOU!