Talent Solutions

Talent Pool Report

University Professor / Lecturers

Germany (October 2014)

Talent Pool Overview

27.5KProfessionals in talent pool on LinkedIn

1.7KGraduates joined talent pool (past 3 years)

54%Are managers or above

6%Changed jobs over the past year(Compared to 6% in Germany overall)

Methodology

Talent Pool insights are gathered from LinkedIn's

313M+ members worldwide. We define talent pool

audiences based on the skills and occupations listed

on member profiles.

Competition for talent is defined by the frequency

with which members are contacted by professional

recruiters on LinkedIn. Higher competition for talent

indicates that the average professional in a region is

interacting with recruiters more frequently than their

peers in other regions.

You can use these insights to find untapped pools of

talent by focusing on regions with a high volume of

professionals and low competition.

Talent Supply & Demand by Region

Metro Area# of

ProfessionalsCompetition

for talent

Berlin, DE 3.3K High

Cologne, DE 3.1K Moderate

Frankfurt Am Main, DE 2.9K High

Munich, DE 2.4K High

Stuttgart, DE 1.7K High

Hamburg, DE 1.5K Moderate

Nürnberg, DE <1K Low

Mannheim, DE <1K Moderate

Bremen, DE <1K Low

Hannover, DE <1K Moderate

Freiburg, DE <1K Moderate

Bielefeld, DE <1K Low

*Size of bubble indicates the total # of LI professionals in region. Color indicates competitionlevel for talent. Green: Low competition, Grey: Moderate competition, Red: High competition

Talent Pool ReportUniversity Professor / LecturersGermany (October 2014)

Top Schools Attended

1. Ludwig-Maximilians Universität München (DE)

2. Freie Universität Berlin (DE)

3. Technische Universität Berlin (DE)

4. Universität Hamburg (DE)

5. RWTH Aachen University (DE)

Top Fields Studied

1. Computer science

2. Economics

3. Business

4. Informatics

5. Physics

What this Talent Pool Wants in a Job

Impact  64%

Challenging work  62%

Culture fit  46%

Flexibility  42%

Excellent compensation  40%

Work/life balance  38%

Colleagues  32%

Long-term vision  30%

% indicates how important the attribute is to professionals in this talent pool

Source: 2014 survey of 330K+ total LinkedIn members, in which respondents were asked to

identify the 5 most important attributes when considering a job opportunity. At least 50 members

in this talent pool took the survey.

How can you connect with this talent pool?

1. Leverage Your Employees' NetworksThe #1 activity on LinkedIn is viewing other members' profiles. You can use LinkedIn's Work With Us ads to connect with priority talent

whenever they visit your employees' profile pages.

2. Engage in Conversation through Status UpdatesUpdates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools.

You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand StoryShare why your company is unique and use LinkedIn's talent driver data to better understand what this talent pool cares most about.

Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track Your ProgressTalk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your

competition.

Additional Talent Pool Reports: lnkd.in/TalentDemand          Learn more about LinkedIn Talent Solutions: talent.linkedin.com