universum student survey 2013 australia

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MY FUTURE CAREER - OFFICIAL RESULTS STUDENT SURVEY 2013 Powered by UNIVERSUM

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This presentation outlines the findings of Universum's student survey 2013 in Australia. Aspects include salary expectations, industry preferences, career profiles, job and employer preferences, career goals and top preferred employer analyses.

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Page 1: Universum Student Survey 2013 Australia

MY FUTURE CAREER - OFFICIAL RESULTSSTUDENT SURVEY 2013 Powered by UNIVERSUM

Page 2: Universum Student Survey 2013 Australia

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University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All main field of studies.

ABOUT US

UNIVERSUM (www.universumglobal.com) is the global leader in Employer Branding and Talent Research. For the past 25 years we have been helping the world’s leading companies to strengthen their Employer Brands. We serve more than 1.200 clients, including the majority of Fortune 100 companies, and we work with more than 1.800 top universities across the world.

OUR MISSION is to be the meeting place for talent and employers. Through our research, strategic consulting and media solutions, we provide students with information about employers and help companies to better understand, attract, recruit and retain top talent.

WETFEET is our great career help website where students get career help and can learn more about career paths, companies and industries (www.wetfeet.com).

Page 3: Universum Student Survey 2013 Australia

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University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All main field of studies.

Who took part in MY FUTURE CAREER?

Over 5000 students from various educational institutions took part from Australia.

Nearly half a million students took part in the Universum Student Survey 2013 in more than 28 countries.

100 000+

460 000+Global

Australia

Asia Pacific Region

APAC

5 757

From Singapore to Hong Kong, China, Japan, India and Australia, over 100 000 students told us what they want from their future.

Page 4: Universum Student Survey 2013 Australia

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Average academic performance:

out of 10

7,0

Year of graduation:

23,5

Main Fields of Study:

Average age in years: Nationality:

Australians

International StudentsMale vs. Female:

54% 46%

Who took part in MY FUTURE CAREER?

2012 2013 2014 2015 2016 2017 or later

18%

37%

23%

13%6%

3%

Business/Commerce 2553 Humanities 685

Engineering/Natural Sciences 1234 Law 322

IT 287 Health/Medicine 607

Page 5: Universum Student Survey 2013 Australia

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Who took part in MY FUTURE CAREER?

University Name University Name

Australian Catholic University The University of Adelaide Bond University The University of Melbourne Central Queensland University The University of New England Charles Darwin University The University of New South Wales Charles Sturt University The University of Newcastle Curtin University of Technology The University of Notre Dame Australia Deakin University The University of Queensland Edith Cowan University The University of Sydney Griffith University The University of Western Australia James Cook University University of Ballarat La Trobe University University of Canberra Macquarie University University of South Australia Monash University University of Southern Queensland Murdoch University University of Tasmania Queensland University of Technology University of Technology, Sydney RMIT University University of the Sunshine Coast Swinburne University of Technology University of Western Sydney The Australian National University University of Wollongong The Flinders University of South Australia Victoria University

Page 6: Universum Student Survey 2013 Australia

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Salary Expectations – Annual Salary Before Tax

Salary expectations Male vs. Female

52,313

57,157

AUD

AUD

How do your expectations compare to other students in Australia?

Main Field of Study Salary in AUD

Business/Commerce 53,142

Engineering/Natural Sciences 57,984

IT 53,727

Humanities/Liberal Arts/Education 51,420

Law 54,227

Health/Medicine 54,995

Page 7: Universum Student Survey 2013 Australia

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• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Career goals

What’s your top career goal? Do you also strive for work-life balance?

To be autonomous or independent

To be a technical or functional expert

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To be dedicated to a cause or to feel that I am serving a greater good

To have an international career

To be competitively or intellectually challenged

To be secure or stable in my job

To have work/life balance

12%

15%

23%

25%

30%

30%

34%

42%

56%

Page 8: Universum Student Survey 2013 Australia

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• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

What is most important to you in a job and employer?

People & Culture The social environment of the workplace.

Job Characteristics Your perception of the content and demands of the job.

Remuneration & Advancement Opportunities Monetary compensation & benefits, now and in the future.

Employer Reputation & ImageThe perception of an employer as an organisation.

1

2

3

4

A friendly, creative and dynamic work environment , leaders who will support my development, meritocracy… People & Culture! Is this also most

important to you?

Page 9: Universum Student Survey 2013 Australia

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LEADER: A student who possesses an inspiring attitude and searches for jobs where leadership skills are expected as well as developed. This student is not afraid of making decisions and taking responsibility.

What Universum Career Profile are you?

INTERNATIONALIST: A personality that is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling, and working abroad.

IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.

HUNTER: A personality that focuses on monetary aspects. This student chases financially lucrative and competitive jobs.

CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.

ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.

HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.

Page 10: Universum Student Survey 2013 Australia

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• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the attributes that students select as most important. See more details in the Appendix.

Universum Career Profiles

Total

0%

5%

10%

15%

20%

25%

30%Careerist

Entrepreneur

Harmoniser

HunterIdealist

Internationalist

Leader

Page 11: Universum Student Survey 2013 Australia

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• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Top 15 Industries

What industry do you want to work in? Is it also Auditing & Accounting?

Strategy Consulting

Industrial metals and mining

Law firms

Oil & Gas

Engineering and manufacturing

Travel and leisure

Health care equipment and services

Business services and operational consulting

Educational and research institutions

Media and advertisement

Financial Services

Management consulting

Public sector and Governmental Agencies

Banks

Auditing and Accounting

6.3%

6.4%

6.5%

8.0%

8.6%

8.8%

10.7%

11.3%

11.6%

11.6%

11.9%

12.5%

13.6%

16.8%

17.5%

Page 12: Universum Student Survey 2013 Australia

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Top Ideal Employer Ranking | Top 20

Business & Commerce Students

Employer2013

RankingEmployer

2013 Ranking

Google 1 BHP Billiton 11

Ernst & Young 2 Qantas 12

Deloitte 3 Unilever 13

PwC 4 J.P. Morgan 14

KPMG 5 Government - State 15

Apple 6 Rio Tinto 16

Commonwealth Bank 7 Macquarie Bank 17

Coca-Cola Amatil 8 Microsoft 18

ANZ 9 HSBC 19

Government - Federal/Commonwealth 10 Nestlé 20

Page 13: Universum Student Survey 2013 Australia

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Top Ideal Employer Ranking | Top 20

Engineering & Natural Science Students

Employer2013

RankingEmployer

2013 Ranking

BHP Billiton 1 Apple 11

Rio Tinto 2 GE 12

CSIRO 3 Chevron 13

Shell 4 Esso/ExxonMobil 14

Government - State 5 Xstrata 15

Government - Federal/Commonwealth 6 Origin Energy 16

Google 7 Woodside 17

WorleyParsons Limited 8 Newcrest Mining 18

GHD 9 Toyota 19

BP 10 One Steel 20

Page 14: Universum Student Survey 2013 Australia

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 20

IT Students

Employer2013

RankingEmployer

2013 Ranking

Google 1 Dell 11

IBM 2 CSIRO 12

Microsoft 3 Government - Federal/Commonwealth 13

Apple 4 KPMG 14

HP 5 ANZ 15

Telstra 6 Ernst & Young 16

Deloitte 7 Vodafone 17

Accenture 8 Optus 18

Commonwealth Bank 9 Australia Post 19

PwC 10 Qantas 20

Page 15: Universum Student Survey 2013 Australia

Thank you for taking part in UNIVERSUM’s 2013 STUDENT SURVEY!

We hope to see you again in 2014!

Questions? Comments? Something to share? Contact: Marielle Reussink |University Relations Manager APAC | [email protected]