unkan erol: xing vs linkedin
DESCRIPTION
Project by Unkan Erol Course "Innovation and New Technologies" - University of Camerino (teacher C. Vaccari)TRANSCRIPT
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1
Xing vs LinkedInCOMPARING FEATURES, GEOGRAPHICAL AND DEMOGRAPHICAL DISTRIBUTION
Erol Unkan, 4 February 2014
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2Contents
Introduction
The Assets
The Basics
The Premium
Traffic and Strong Regions
Member count
Demographics
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3In the News…h
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4The Assets
Xing LinkedIn
Focus on German speaking regions (DACH)
International focus
Main asset: many discussion forums
Main asset: many free features
More detailed, more difficult to quickly understand the functions
More superficial, but simpler and clearer layout
Headhunters and recruiters love it
American students love it
Must-have for regional companies
Must-have for startups
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5The Basics
Xing LinkedInEvent organizing enabled, simpler and more understandable.
Event organizing enabled, more detailed, more difficult.
No business news. Business news on the home page.
Media are not yet fully supported. Media are supported.
Only the profile pictures of visitors are visible.
Whole profile of visitors is visible to every member.
Messaging supported with limited functionality.
More functionality in messaging (archiving, flagging, trash).
Job advertisements supported, prices generally more expensive, the service better with more options available
Job advertisements supported, prices generally cheaper and the functions simpler.
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6The Premium
Xing LinkedIn
€uro 6.25-9.95 U$D 7.95-39.95 (Business)
See who watched the profile See who watched the profile
Write to 20 non-contacts p/m Write to 3-25 non-contacts p/m
Advanced searching (position, interests, companies, …)
Advanced and automatic searches (up to 10 times p/d)
References from others References from others (free)
Company profiles enabled Company profiles enabled (free)
Possible to acquire 3rd party tools for cheaper (blinkist, …)
Possible to acquire business specific packages (€300+ p/m)
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7TrafficA
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Alexa.com
8Strong Regions
USA 80% DACH
vs
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9h
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Global:
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10Demographicsh
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Xing LinkedIn
M: 48% F: 52% M: 61% F: 39%
48% 78%
25–44: 62% 25–44: 54%
1 – 200: 46%> 10’000: 16% > 5’001: 51%
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11An Afterthought…
Xing was not taken over by LinkedIn
They belong to German «Burda»
The price for Xing would’ve been unpayable for LinkedIn
Xing becoming a pure job searching and advertising engine?
LinkedIn continuing to grow or becoming less business and more social networking?