unleash site search to drive effective online merchandising marcel muñoz cto, thanx media
TRANSCRIPT
Unleash Site SearchTO DRIVE EFFECTIVEONLINE MERCHANDISING
Marcel MuñozCTO, Thanx Media
CONTENT
ISKING
What % of Users Prefer Site Search Versus Navigation
E-COMMERCE TIMES SAID
50%
Site Search Users Are
More Likely To Convert
MARKETINGSHERPA SAID
3 TIMES
Good Site Search Can Easily Increase Conversions By
PRACTICAL E-COMMERCE SAID
100%
YOUR CURRENTSITE SEARCH ENGINE
POTENTIALUNTAPPED
SITE SEARCH TIPS FROM
YESTERDAY
retractable pens
Match What You Can
Sparse Results Versus Comprehensive Results
Rank Based On Relevance
Readily Available Business Metrics
Keyword Algorithms
Analytics
Users spend an average of
deciding to stay on a site
MARKETINGSHERPA SAID
8 secs
Provide Useful Refinements
Facet Search
Sliders
Multi-Selects &Dynamic Display
Single Select
MORELESS IS
Break Out The Tylenol
100%?IS THE COVERAGE
STANDARDIZED /
NORMALIZED?
ARE THE VALUES
Yesterday Content Required1. Web-Ready Product
Content2. Business Metrics3. Standardized /
Normalized Facets
SITE SEARCH TIPS TO DO
TODAY
KEYWORDSTAKE ADVANTAGE OF
Synonyms
Cross Reference Data
Taxonomy Optimization
Exploit Subject Matter Expertise
Increase Match Reach
Improve Matching and Navigation
TOUCHPOINTS
INCREASE THE
Search As You Type
Power Keyword Redirects
Search As You TypeCANDY
RECOMMENDATIONS
DRIVE PRODUCT