unleash your story through pr
TRANSCRIPT
PowerPoint Presentation
Unleash Your StoryThrough PR1What is PR?2
PR Done Right is a Way to get Leverage3Dollar Shave Club
4You are not in control of the message
5Trends Shaping PR6
Canadians spend more time online than anyone else3731 Pages per MonthAlmost 75 hours per month onlineCIRA Factbook 84% of Ontario Residents are online. (source CIRA Factbook) Canadians visit 3731 pages per month, more than anyone in the world. 50% of Canadians have ordered online, more than the US (only 33%)6/10 Canadians access the internet through mobile devices. 50% of Canadian internet use comes through mobile devices. (source - comscore)
Recent Comscore study shows up to 75 hours per month online: http://www.huffingtonpost.ca/2014/11/12/canadians-time-online-comscore_n_6144340.html
7
Bloggers are the new trade media.
69% of Canadians use social media
Social Media Enables Feedback Loops
Communications are integrated
Visual Storytelling has more engagement
Videos
Infographics can help show the story
50% of all web traffic comes through mobile devices. Canadians use apps 80% of the time on mobile versus a browserComscore Research78% of mobile phones are smartphones69% of Canadians actively use social mediaIt's estimated that Canadians who own smartphones and tablets are now spending about 43 per cent of their overall online time within an app.And app usage accounts for over 80 per cent of the time Canadians spend online with a mobile device, versus just 20 per cent spent using a web browser
16How to build your storyKnow Your Buyer & The Reporters Audience
Photo by: SomeformofhumanDell Story Business customer vs Home Customer. 18
What is your buyers pain? Skiing for the first time. Vitamin vs Aspirin vs Turniquet. 19How are you unique?
Product, service, guarantee, niche market, timing, price, promotion. 20Know Why You Exist
What Strategies Work
Hyper-TargetingCreate Valuable Content
Do Something Newsworthy
Be CreativeBuild Relationships
Feed Them
Buy Ads
Become an Expert
Share Insights
Tell Customer StoriesTools to get your story outElements of a Press Release
Press KitCompany OverviewExecutive OverviewRecent LaunchesProduct / ServicesRecent CoverageCustomer TestimonialsFAQsPhotos / VideosContact InfoSamples
Update Your WebsiteGo To Tradeshows
Use Wire Services for Reach
WireService.cais a free serivce
HARO
Use Hootsuite to Time Social Media to PR Releases
UnLeash Your StoryQuestions?