unleashing the next wave of marketing communication
TRANSCRIPT
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Unleashing the Next Wave of Marketing CommunicationTrue Love Story: ‘Oğlan Bizim, Kız Bizim’
@yucezerey
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Aşk Hikayesi mi???
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Aşk Hikayesi
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Hayaller Gerçekler
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bizimki
gerçek bir aşk hikayesi…
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Karagümrük Ağustos - 1992
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bizim Oğlan
marka
bizim Kız
müşteri
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muhteşem bir AŞK!
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rüya gibi…
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rüya mı?
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her rüyanın bir sonu var…
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peki, ama neden?
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mahalleye yeni biri gelir…
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öteki Oğlan
dijitalleşme
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nasıl biri?
şeytan tüyü
yeni oyuncaklara sahip olan (Mobil, Sosyal Medya, Teknoloji vb.)
tüm mahalleye DM’den yürüyen
dillere pelesenk olan yeni hikayeler anlatan
herkesi selfie manyağı yapan
herkese konuşma imkanı veren
herkesi hayatını paylaşmaya motive eden
tüm mahallenin birbirine yürümesini sağlayan
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en çok etkilenen bizim Kız
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mutsuz son…
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arkadaş desteği ile yavaş yavaş toparlanma…
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çözüm arayışı…
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bizim Dayı
ex - pazarlama duayeni
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dayıyı bulur ama ikna edemez…
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sonunda dayı bizim oğlanı yetiştirmeye ikna olur
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eğitim zamanı
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dayı sayesinde bizim oğlan kendini toparlar…
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işte dayının öğütleri…
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hedefindeki kız kim?stratejin ne?
doğru soruları sor yeğen:
hedefin ne?
en iyi yaptığın şey ne?
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kızı tavlamak için yeğen:
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kızı tavlamak için yeğen:çok iyi bir hikayen olsun…
hikayeni baz alan iyi bir içeriğin olsun…anlamlı Olsun
bizim kıza hitap etsin
konuşulabilir olsun
eğlenceli olsun
ikna edici olsun
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kızı tavlamak için yeğen:
bizim kıza, hikayeni baz alan iyi bir deneyim yarat…öyle bir deneyim olsun ki bu, herkes konuşsun
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kızı tavlamak için yeğen:
bizim kıza, sürekli hikaye anlatmadaha az ama daha etkili hikayeler anlat
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kızı tavlamak için yeğen:
hikayeni konuşanları dinle, konuşulanları konuşmuhabbetin sesini aç
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kızı tavlamak için yeğen:
hikayeni konuşanlardan topluluk oluştur ve mikrofon uzattoplulukla birlikte yeni hikayeler yeni deneyimler yarat
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kızı tavlamak için yeğen:
hikayelerinin özgünlüğünde teknolojiden faydalanyeni teknolojileri anlamlı ve doğru yerde kullanan her zaman fark yaratır
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kızı tavlamak için yeğen:
hikayelerinin çeşitlilik (ırk, cinsiyet, sosyo-ekonomik farklılıklar, tercih, vb.) olsun
çeşitlilik anlamlı ve doğru yerde kullanan her zaman saygı kazanır
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kızı tavlamak için yeğen:
yaptığın her aktiviteyi ölçher aktivitenin ölçüm kriterini belirle, ölçümü takip et, ve hikayeni geliştir
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kızı tavlamak için yeğen:
bizim kızı hiç yalnız bırakma hep iletişimde kal
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ve büyük aşk küllerinden doğar
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Bi Dakika…
mahalleye yeni biri geliyor….
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