unleashing your social media mojo
DESCRIPTION
Presentation about social media delivered by Dr. Kaye Sweetser of University of Georgia to Red Square Agency in Mobile, Ala. on Oct. 6, 2010.TRANSCRIPT
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Kaye Sweetser, Ph.D., APRAssociate Professor // University of Georgia
UNLEASH YOUR SOCIAL MEDIA MOJO
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Pure pwnage.
Click icon to add picture
Social media can be overwhelming.
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4 S
tep P
roce
ssLet loose!1
2
3
4
Case the neighborhood.
Connect, but not in a stalkish way.
Know that size doesn’t always matter.
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Did you get the memo?
Dear Corporate America:
You never had control in the first place. OK, Thanks.
XOXOX,
Your Customers
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Develop a social policy Encourage good ethical actions, like:
Transparency Disclaimers Respecting copyright, confidentiality & other people
Communicate expectations & train everyone: Do employees have to report their social sites? What can employees say online as themselves? Who speaks about the organization?
Evaluate the “IT” issues & possible risks, but don’t let them hold you back.
Be inspired by others’ policy, like Coca-Cola.
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4 S
tep P
roce
ssLet loose!1
2
3
4
Case the neighborhood.
Connect, but not in a stalkish way.
Know that size doesn’t always matter.
![Page 7: Unleashing Your Social Media Mojo](https://reader036.vdocument.in/reader036/viewer/2022081412/5456ec1db1af9fcf338b4ff1/html5/thumbnails/7.jpg)
Know before you go•Monitor the community & note what is culturally acceptable.
•Follow the rules & community values.
•Know what people are saying about you, your competitors & your issues before you jump in.
•Determine your time commitment & set your goals.
•Make a plan for reporting (metrics), based on goals.
•You don’t need a social media strategy; look how incorporate engagement into campaigns.
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4 S
tep P
roce
ssLet loose!1
2
3
4
Case the neighborhood.
Connect, but not in a stalkish way.
Know that size doesn’t always matter.
![Page 9: Unleashing Your Social Media Mojo](https://reader036.vdocument.in/reader036/viewer/2022081412/5456ec1db1af9fcf338b4ff1/html5/thumbnails/9.jpg)
Friend of a friend …•Notion of “six degrees of separation” introduced by author Frigyes Karinthy in 1929.
•Milgram conducted “small-world experiments” in 1967, finding 5.5 – 6 degrees of separation.
•Facebook connections remained on par.
•Twitter argued to bring us closer.
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And once you connect … Talk about your audience more than you talk about
yourself. It is not all about the sale.
Talk like a 5th grader, speaking in short sentences & use simple words.
When you want something, ask. Include a call to action when appropriate.
You can get someone’s attention when you use his name. Remember to @ your audience. Gatorade Mission Control has had 2k+ one-on-one convos.
Structure conversation so that it can continue.
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Tweets taste good•Restaurants tweet daily specials.
•Mobile food trucks tweet location.
•Big chains have FT SM staff to monitor & respond to customers.
•FourSquare rewards loyalty with “mayor”ship, badges & discounts.
•Wow Bao in Chicago replied & issued gift cards to tweeters.
•Restaurant owner Graham Elliot in Chicago lets tweeters help make decisions about the restaurant—such as what music to play.
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Passion for fashion•Upload pictures of new merchandise.
•Create stlyin’ video shorts highlighting latest fashions or celebrity/hot looks.
•Ask customers to upload their pix with your merchandise.
•Follow & friend locals & create incentive to come to the store through tweets.
•Reach out to bloggers.
•Create apps that bring value to your customer.
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4 S
tep P
roce
ssLet loose!1
2
3
4
Case the neighborhood.
Connect, but not in a stalkish way.
Know that size doesn’t always matter.
![Page 14: Unleashing Your Social Media Mojo](https://reader036.vdocument.in/reader036/viewer/2022081412/5456ec1db1af9fcf338b4ff1/html5/thumbnails/14.jpg)
25%
of page views came from top social networks. Wow.
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Holla at your girl.Dr. Kaye Sweetser University of Georgiahttp://[email protected]