unlock the power of location snapchat advertising · video (unless it’s an event-based sponsored...
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Company Overview
Founded in 2006 EDS is pioneer in location-based mobile advertising, our clients benefit from truly international talent
and expertise.
edsfze.com
100GBOf location data processed
every hour
26BNBid requests analysed
daily
300MVerified IP Addresses
3.6MUnique pushers P/M
Unique Location Tech
Cross Device
Innovation Led
Verified Location Data
Layered with location
User Journey
Location is the foundation of every EDS campaign.
Smart Pin
Filters out inaccuratelat/longs
Smart Scale
Proprietary Wi-Filocation technology
edsProximity
Accurate geo fencing that performs at scale
edsAudience
Target audiences based on location &
contextual data
edsAudience+
Re-target audiences inthe comfort of their
own home
edsPath
Re-target audiences based on their
behavioural data
edsConnect
Reach relevant audiences across multiple devices
TV
Synchronise mobile ad
serving with your TVadvertising
OOH
Amplify your outdoor
advertising with mobile
edsPlay
Multi-format locationdata-powered videoadvertising solution
edsNative
Creatively engage your audiences through native
IRI
Did the consumerbuy your product?
ODR
How does theconsumer feel about
your brand?
edsFootsteps
Did the consumervisit the store?
Reporting
Sync
Cross Device
Formats
Geo Fencing
Historical
Location
edsfze.com
Performance
Real-time
edsEngage
Measure and understand the true engagement of your
audiences
Snapchat Advertising Campaign
edsfze.com
Ad formats
SPONSORED LENS
Augmented-reality graphics that can be fixed to a person’s
face or their surroundings with animations that can be
triggered when a person opens their mouth, raises their
eyebrows, smiles or puckers into a kiss.
Availability: Can only be bought directly from Snapchat’s
sales team.
Add-ons: Advertisers can create more of a 360-degree
effect by attaching a World Lens to their Sponsored Lens
campaigns so that people can augment their surroundings
using their phone’s rear-facing camera. Similar to front-
facing Sponsored Lenses, World Lens animations can be
triggered when a person taps their phone’s screen or
points their camera at an augmented object.
edsfze.com
SPONSORED GEOFILTER
Illustrated overlays that people can put atop
the photos and videos they share privately
in messages with friends or publicly as
posts added to their Stories.
Availability: Can be bought directly from
Snapchat’s sales team or through its
advertising API.
Add-ons: Advertisers buying a Sponsored
Geofilter campaign directly from Snapchat’s
sales team can add a Smart Geofilter so
that the ad’s creative can be tailored to
specific locations, like individual cities,
airports, brick-and-mortar stores or
restaurants.
edsfze.com
SNAP AD
Vertical videos that can run up to 10 seconds long and appear within Snapchat’s
original Shows, curated Our Stories, media companies’ Publisher Stories and
between people’s publicly posted Stories.
Availability: Can be bought directly from Snapchat’s sales team, through its
advertising API or through Snapchat Ad Manager, though some features are
not available for ads bought through the self-serve tool.
Add-ons: Snap Ads can feature one of four types of attachments that people can
swipe up to view.
Article
Snap Ads can attach an advertorial that must feature at least one image, video or
GIF, but only when the ad appears in a Snapchat Show or Publisher Story.
Not available through Snapchat Ad Manager.
App Install
Snap Ads can deep-link to an install page in Apple’s or Google’s app stores.
Available through Snapchat Ad Manager.
Long-form Video
Snap Ads can play a longer version of video.
Available through Snapchat Ad Manager.
Web View
Snap Ads can open to a mobile web page, like an e-commerce site or a Google
AMP page.
Available through Snapchat Ad Manager.
edsfze.com
Ad targetingUSING SNAPCHAT DATA
Snapchat offers four ad-targeting categories that use its own audience data to aim ads. All are available for ads bought through Snapchat’s sales team,
advertising API and Snapchat Ad Manager.
Demographics
Age groups (13–17, 18–20, 21–24, 25–34 and 35+)
Gender
Availability: Can be used for Sponsored Lenses and Snap Ads.
Location, Country, state, region or designated market area
Availability: Can be used for Sponsored Geofilters and Snap Ads.
Device: Mobile operating system, Wireless carrier, Connection type (WiFi or cellular)
Availability: Can be used for Snap Ads.
Snap Lifestyle Categories
Audience groups — such as “adventure seekers,” “beauty mavens,” “do-it-yourselfers” — that are compiled based on the Discover channels and Stories
that people view.
Availability: Can be used for Sponsored Lenses and Snap Ads.
edsfze.com
USING ADVERTISER DATA
Snapchat offers a few ways for advertisers to apply their own data for ad targeting. These targeting options are only available for Snap Ads.
Snap Audience Match
Advertisers provide Snapchat with a list of email addresses or mobile advertising identifiers that Snapchat matches to users’ accounts.
Availability: Available through Snapchat’s sales team, advertising API and Snapchat Ad Manager.
Lookalike Audiences
Snapchat takes advertisers’ Snap Audience Match lists and targets people who aren’t in those lists but share similar characteristics, like age, location and content interests.
Availability: Available through Snapchat’s sales team, advertising API and Snapchat Ad Manager.
Snap Engagement Audiences
Snapchat retargets the people who previously interacted with a brand’s ad on Snapchat, such as by using a brand’s Sponsored Lens; applying a brand’s Sponsored Geofilter to a photo or
video (unless it’s an event-based Sponsored Geofilter); or swiping up on a brand’s Snap Ad to play a longer video, visit a microsite, view an advertorial or install an app.
Availability: Retargeting from a Sponsored Lens campaign can be done through Snapchat’s sales team, advertising API and Snapchat Ad Manager. Retargeting from a Sponsored
Geofilter or Snap Ad campaign can only be done through the ad API and Snapchat Ad Manager.
edsfze.com
Snapchat Ad Marketing CPM (Impressions)
Note:-
1. CPM means 1 CPM = 1000 Impressions. 2. Above cost does not include the cost of Banner Ad’s creation. Charges for the same will be separate. 3. Above mentioned cost is for displaying ad’s only, we don’t promise number of clicks. However if the objective of the campaign is to get more clicks, than campaign can be optimized/designed in that way, 4. Terms & Conditions are subject to change from Social Media Companies
Various elements of online marketing that we can offer support for include: Snapchat Ad Campaign
1. With Snapchat Ad's Choose the location, gender, age, likes and interests, workplace and education of your target audience.
2. We will create and manage the campaign. Campaign will be monitored on a regular basis and changes made accordingly for best results.
3. We will provide periodical reports.
Description
Placement Impression (Qty)
Cost (AED)
SnapChat Ad’s
SPONSORED LENS, SPONSORED GEOFILTER, SNAP AD Age, Gender,Country, City, Mobile OS, Wireless Carrier, Audiance Groups such as “adventure seekers,” “beauty mavens,” “do-it-yourselfers”, Snap Audience Match, Lookalike Audiences, Snap Engagement Audiences
100,000 4,500
SnapChat Ad’s 250,000 10,000
SnapChat Ad’s 500,000 19,000
SnapChat Ad’s 1 Million 35,000
Bank Transfer:-
COMPANY: EXPRESS DIGITAL SYSTEMS FZE
BANK/Account No: EMIRATES NBD :
ACCOUNT NO.(AED): 1014881656401
IBAN (AED): AE830260001014881656401
SWIFT CODE: EBILAEAD, DUBAI SILICON OASIS, DUBAI, UAE
Clients
edsfze.com
