The Internicola Law Firm, P.C. is a specialized franchise and business law firm that represents entrepreneurs, franchisors and businesses throughout the nation. Our clients are innovative entrepreneurs who are intent on changing their industries, creating value and scaling-up and growing.Entrepreneurs Kick Ass - every day our nation is made better by the hard work, dedication and generosity of our nations entrepreneurs. Second only to our servicemen, servicewoman and first responders, entrepreneurs are heroes (politicians are not).

The Business and Franchise Law Report is a publication of The Internicola Law Firm, PC, all rights reserved. This publication is intended to educate the general public and is not intended to be legal advice nor create an attorney client relationship.

ABOUT THE INTERNICOLA LAW FIRM, P.C.

email cni@BusinessandFranchiseLaw.com | web www.BusinessandFranchiseLaw.com | tel 800.976.4904

UNLOCK THE SECRETS TO BUSINESS SUCCESS BY LIVING YOUR ENTREPRENEURIAL MISSION AND CORE VALUES

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Charles N. InternicolaBrian A. Lincer

…Success is not built overnight… A phrase and truth that we all

acknowledge and recognize but many times overlook and take for

granted. This is especially the case when we see an extraordinary business

and organization where everything seems to fit just right, is hitting on all

cylinders and is innovating and offering a product or service that is just

different and better in every way.

S C A L I N G U P

So how does this all fit in with living your

entrepreneurial mission and core values?

Well, this morning as I was reading an article and watching

a video by Nick Powills at 1851 Franchise Magazine

(www.1851franchise.com), I found myself reflecting on

how 1851 Franchise Magazine and No Limit Agency

are examples of those special organizations that are doing

things differently and delivering an extraordinary service.

Initially this is easy to overlook and from a superficial

standpoint Nick Powills, 1851 Franchise Magazine and No

Limit Agency would appear to be …overnight successes…

where everything they do just makes sense and seems

natural and simple. But what they are doing is anything

but simple and in the most positive sense, 1851 Franchise

Magazine and No Limit Agency are disruptive service

providers innovating in ways that are unmatched in the

agency, public relations and publication industries.

NEW LOOK! Same great content!

volume 4 | issue 5

Nick Powills, No Limit Agency and 1851 Franchise Magazine

2 ENTREPRENEURS KICK ASS® Business and Franchise Law Report | Volume 4 Issue 5

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UNLOCK THE SECRETS TO BUSINESS SUCCESS BY LIVING YOUR ENTREPRENEURIAL MISSION AND CORE VALUES

What’s the secret to creating an organization that, on the one hand, “just naturally fits together and makes sense” and, on the other, is completely disruptive to an industry and is reinventing the value proposition delivered to its clients?

My answer to this “secret” and, in this case,

the “secret” that propels 1851 Franchise

Magazine and No Limit Agency is that

everything that Nick and his team do is

driven by their entrepreneurial mission

and core values.

While I have no insights into their internal

meetings or processes, from the outside,

it is quite clear that everything they

do is focused on supporting the needs

of entrepreneurs, franchisors and the

franchise community.

An example being Nick’s video and article

that I just so happened to be reading this

morning. The article was titled “Success Is

Not About Talent, Its About Effort” and in

it Nick shared parts of his entrepreneurial

story, his successes and his failures. While

the article was great to read, it was not the

article that motivated me, it was the fact

that Nick’s article represented just one

very small example of the constant and

continuous efforts that Nick and his team

take and work on everyday to further

their mission of supporting their clients,

entrepreneurship and the franchise

community. So, the “secret formula” that

makes 1851 Franchise Magazine and No

Limit Agency so unique is

that they know, live and are committed

to their entrepreneurial mission and core

values.

As business owners business success

requires an extraordinary organization

that is different from its competitors and

one that delivers a compelling value.

To innovate and create something truly

remarkable you need to thoroughly

understand the mission of your business,

the core values that will guide your team

and the unique selling proposition (USP)

that makes your businesses different

from everyone else and provides

your customers with an extraordinary

experience.

Nick and his team at 1851 Franchise

Magazine and No Limit Agency are great

examples – they live their entrepreneurial

mission and core values and it is evident

in everything they do.

Consider These Questions:

be a gaping hole in the marketplace for

an organization intent on helping other

entrepreneurs succeed. What about your

business?

1851Franchise

An entrepreneurial magazine for franchisors, franchisees and anyone interested in the franchising industry.www.1851franchise.com

No Limit Agency

Public Relations + Social Media + Marketing Agency. Limitless Services. Limitless Results

www.nolimitagency.com

Networking is such an important piece of being successful. I love

getting to travel and meeting new people. I was lucky enough to meet the great team at The Internicola Law Firm, PC in Reno a few weeks back along with so many others. I have been collecting the Starbucks mugs for about 2 years and today my collection was able to grow by 2 after the missed opportunity a few years back when I was in town. Thank you Brian Lincer for the very thoughtful gift.

WE LOVE HEARING FROM YOU!

1 Do you know what your entrepreneurial

mission is?

Does your team know the core values

by which your organization operates?

If your business disappeared tomorrow,

would you be missed in the market

place?

2

3

We all need to constantly and

continuously evaluate and act upon

these questions. Especially number “3”.

Certainly, If 1851 Franchise Magazine

or No Limit Agency were to disappear

tomorrow, in my estimation there would

Melissa EricksonFranchise Development Director at Pinot’s Palette

3www.BusinessandFranchiseLaw.com

B U S I N E S S & F R A N C H I S E D E V E L O P M E N T

YOUR MARKETING MUST START WITH YOUR USPToo often entrepreneurs and business owners jump into a marketing medium – whether a print ad, pay per click ad or social media

ad – without first understanding and really knowing their Unique Selling Proposition (USP). The result is a generic ad and a generic

customer development approach. More often than not, the result is also services that are just... ordinary.

How do you know if your marketing is generic and lacks a compelling USP? Ask yourself this question: Would your ad

or marketing piece still work if you removed your business name and logo and inserted your competitor? If the answer is yes then I

would challenge you that you have not gotten to the core of your business and you haven’t developed your mission and core values.

So, do you have a USP? What makes your business so compelling and different from your competitors?

In our next newsletter we will be talking more about USP’s.

Visit: www.franchisegrowthlabs.com for more information.

B U S I N E S S D E V E L O P M E N T

MURPHY BUSINESS BROKER AND IFPG CONFERENCERecently our team had the pleasure of

attending and participating the Murphy

Business and IFPG Education Conference

in Nevada. Murphy is one of the largest

business brokerage and intermediary

organizations and IFPG is one of the

leading broker and franchise organizations

in the country.

The conference was focused on education and professional

development for the Murphy and IFPG brokers and

intermediaries. Having been the first conference like this that

our team attended, we did not know what to expect but we are

glad to say we were thoroughly impressed. Our team sat in on

many education seminars and as I looked around the room, what

was so striking was the commitment and effort that so many

Murphy and IFPG brokers applied toward their professional

development and their focus on adding value to their clients.

Roger Murphy and the entire team

at the Murphy Business organization

were extremely gracious and a great

group of people who put together an

amazing conference that I know will

benefit the many Murphy brokers

and their clients. Don Daszkowski,

Mary Ann Perez and the IFPG team, once again demonstrated

how IFPG is advancing an entire franchise industry.

Thanks to Murphy Business & Financial Corporation and

IFPG for having us and, most important, thanks to the amazing

Murphy brokers and IFPG brokers who we had the privilege of

spending time together. We got to know many of you and are

glad to call such an impressive group of professionals both our

colleagues and friends.

Murphy Business & Financial Corporationwww.murphybusiness.com | (888) 561-3243

International Franchise Professionals Groupwww.ifpg.org | (888) 977-IFPG

4

CONNECT WITH US!

1000 South Avenue | Suite 104Staten Island, NY 10314

1.800.976.4904www.BusinessandFranchiseLaw.com

I N T H I S I S S U E

Murphy Business Broker and IFPG

Conference in Reno, NV Lessons our

team learned at an amazing professional

development conference involving

Murphy Brokers throughout the nation.

PAGE 3

A huge THANK YOU to everyone for their very

generous donations to our SunriseWALKS

team! Together we raised $9,100 which

brings SunriseWALKS Staten Island to a

grand total of $137,418 and counting!

Learn more by visiting: www.sunrise-walks.org

Scaling-Up and Growing Your

Business Lessons learned from No Limit

Agency and 1851 Franchise Magazine

and how they’re reinventing an industry.

PAGE 1

Developing a USP (Unique Selling

Proposition) for your business.

PAGE 3

The starting point of all achievement is desire.”“—Napoleon Hill