unlock your pinterest potential [webinar]
DESCRIPTION
A webinar presented by Vanessa Bagnato of TapInfluence and Cynthia Sanchez of Oh So Pinteresting. Are you creating content on Pinterest or just getting started on this young, evolving, and indisputably top social platform? This webinar is a must! Pinterest expert Cynthia Sanchez from Oh So Pinteresting knows exactly what she's doing when it comes to increasing your presence, scoring high engagement, and leveraging the evolution of Pinterest as a top search tool. She shares her secrets in this webinar choke-full of tips. Full webinar recording available here: http://www.tapinfluence.com/unlock-your-pinterest-potential-recording/TRANSCRIPT
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UNLOCK YOURPINTEREST POTENTIAL
@tapinfluence @ospinteresting
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@tapinfluence @ospinteresting
PRESENTERS
Cynthia SanchezCEO & FounderOh So Pinteresting!
Vanessa BagnatoHead of Influencer DevelopmentTapInfluence
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@tapinfluence @ospinteresting
ABOUT TAPINFLUENCE
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BRANDS DOING SOCIAL CONTENT MARKETING
@tapinfluence @ospinteresting
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WHAT WE’RE COVERING TODAY
@tapinfluence @ospinteresting
• Understanding Pinterest
• Increasing Engagement
• How To Attract Followers
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@tapinfluence @ospinteresting
UNDERSTANDINGPINTEREST
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@tapinfluence @ospinteresting
WHAT’S THE STORY• Ben & Evan – 2009
• Launch 2010
• Fastest to 10 million
• Attracted a unique audience
• Currently over 70 million users
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@tapinfluence @ospinteresting
IT’S NOT A SOCIAL NETWORK
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@tapinfluence @ospinteresting
6 IS THE MAGIC NUMBER
Tapinfluence.com
1.
2.
3.
4.5.
6.
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@tapinfluence @ospinteresting
INCREASING ENGAGEMENT
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@tapinfluence @ospinteresting
ARTICLE RICH PINS
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@tapinfluence @ospinteresting
Article title
Bonus link
Excerpt
Branding
ARTICLE RICH PINS
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@tapinfluence @ospinteresting
RECIPE RICH PINS
Article titleCategory
Bonus link
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@tapinfluence @ospinteresting
HOW DO I CREATE ARTICLE PINS?
• developers.pinterest.com/
rich_pins/
• Pinterestplugin.com
• Yoast
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@tapinfluence @ospinteresting
HOW DO I CREATE RECIPE PINS?
• ZipList
• Easy Recipe
• developers.pinterest.com/
rich_pins/
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@tapinfluence @ospinteresting
PLACE PINS (no code required)
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BE FRIENDLY
#1 Repin
#2 Follow
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@tapinfluence @ospinteresting
COMMENTING
1.
2.
3.
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@tapinfluence @ospinteresting
WHO TO ENGAGEWITH
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@tapinfluence @ospinteresting
USING PINTEREST ANALYTICS
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@tapinfluence @ospinteresting
HOW TO ATTRACTFOLLOWERS
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@tapinfluence @ospinteresting
USING WHATYOU HAVE
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@tapinfluence @ospinteresting
LEVERAGE YOUR EMAIL LIST
©Sephora
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@tapinfluence @ospinteresting
THINK SEO & KEYWORDS
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@tapinfluence @ospinteresting
SEOGOLD
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ADDITIONAL RESOURCES
BLOG POST:ENRICH YOUR
PINTEREST PROFILE WITH RICH PINS